Guest Post Archives - Matellio Inc https://www.matellio.com/blog/category/guest-post/ Tue, 08 Apr 2025 12:10:26 +0000 en-US hourly 1 https://d1krbhyfejrtpz.cloudfront.net/blog/wp-content/uploads/2022/01/07135415/MicrosoftTeams-image-82-1.png Guest Post Archives - Matellio Inc https://www.matellio.com/blog/category/guest-post/ 32 32 Best Stripe Marketing Software https://www.matellio.com/blog/best-stripe-marketing-software/ Tue, 17 Aug 2021 13:18:04 +0000 https://www.matellio.com/blog/?p=18226 Stripe is a tool that online businesses use to process payments. It offers features such as recurring billing, fraud protection, […]

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Stripe is a tool that online businesses use to process payments. It offers features such as recurring billing, fraud protection, and chargebacks. Aside from that, it also provides an easy-to-use interface to customize the experience for each customer type. The best part is that different applications are compatible with it. They are available at various price points, so there’s something for everyone. Check out this blog post if you’re looking for more information on how stripe can help your business grow.

OSI Affiliate Software

OSI Affiliate Software is the premier referral marketing suite. Any company, regardless of size, can use OSI Affiliate to refer customers and convert them into new clients, partners, sales leads, or buyers. Their affiliate software offers more than just a CMS; it also integrates entire social networks allowing for SEO optimization and revenue measurement tools that make life easier for both the company and its affiliates.

Mention Me

Mention Me is a referral marketing service that allows brands to easily create and distribute personalized content to their customers on social platforms.

Mention Me simplifies the process of posting branded messages with personalized links, mapping them out across social networks, ensuring they have appropriate graphics, scheduling post-publishing analytics for engagement and conversion rates, and facilitating cross-network conversations.

Flashy

Flashy is an email marketing automation service for WordPress that allows you to re-engage your blog’s subscribers and make them active visitors again.

Flashy will remember any user who has visited your site such as anyone that has visited the Drum Set Lab site in the past 24 hours by saving their IP address, making it easy for you to know who is a returning visitor with a few clicks. You can also send customized emails based on how many times users have visited your site or when they visit. All this goodness means happier readers, which equals more traffic for you!

Click Meter

Clickmeter is a link analysis service that allows you to compare how clicks on ads or websites compare with every other regarding conversion rates. This helps marketers determine any differences in click-throughs and conversion rates with the different links they have sent out. This gives similar results as Google Analytics for URL-level data analysis, but this provides a more straightforward interface for marketers and account managers interested in comparing different marketing messages inside their own company.

Social Seeder

Social Seeder is the next generation of referral marketing. Employee Referrals play a vital role in your company’s success, and Social Seeder helps you mine these referrals with game-changing accuracy. You deserve the most accurate, engaging, and effective referral campaign possible – click on “Create Your Campaign” for step-by-step instructions!

Rocket Referrals

Referral marketing is the process of acquiring customers for a company by rewarding current customers with discounts, rewards, or other incentives in exchange for stories about their experiences, who then go out and do similar things that work well also in Hunting Bow Lab. It constitutes word-of-mouth which is how new consumers come to know about products. Wal-Mart has an established customer referral system that allows existing customers to earn money with each new customer they refer. This system grants incentives to Wal-Marts’ best customers and helps the company market its merchandise across networks. This allows customers to offer the products to their friends and family.

Rocket Referrals is an interesting new approach to age-old referral marketing. It is a breakthrough way of harnessing the power of word-of-mouth by getting those who are satisfied with products or services to talk them up to other potential customers. For example, you’ve probably heard about how much people love their Tesla. People often feel great just being able to talk about how they own one, and it’s as if they’re on top of the world, finally able to share something they like. Wouldn’t it be fantastic if we could get other people talking about and purchasing Tesla cars? That’s where Rocket referrals come in – for each person at your level that completes his purchase.

Associative

First off, it is limited because the customer can only refer their friends using your referral link, which means they cannot post any of their referral links on any other websites.

Secondly, your customers have to purchase something before they can post links and earn commissions on that sale.

Lastly, Associative Limited software enables merchants with a limited budget or marketing abilities to tap into the power of viral marketing and reap massive success with minimal effort required.

Incentivefox

IncentiveFox offers Shopify merchants the chance to benefit from these rewards through our simple API integration system. Business owners can set promotional discounts automatically deducted from their total order amount when one of their registered customers successfully refers a friend or family member who makes an order. And this tiered discount structure means that as soon as more customers are guided and more orders come in, your return on investment starts stacking.

RewardReach

Rewards Reach the easy-to-use, cloud-based software from Shopify that lets you run referral marketing campaigns.

Reward Reach makes it ridiculously easy to run a referral marketing campaign – all you have to do is tell your customers about it, and Reward Reach will take care of the rest. 

You have total control over your referral campaign – decide how many points are rewarded and what prizes are available, set up blog posts with embedded links. Hence, people never forget their reward again, and of course, design a great landing page!

360º Referral Program Suite

Genius Referrals is a Shopify referral marketing service built to keep you engaged, increase your sales and grow your customer lifetime value.

They offer the fastest way of getting customers on your Shopify store, partnering with other eCommerce experts that are already successful in their niche markets. They divide these merchants up into four separate categories, which they like to call factions. These include Digital Entrepreneurs (Etsy), Brand Owners (Amazon), Bloggers & Influencers, and Repeat Buyers. Clicking on one of those groups will help you see all the active affiliates available for promotion. 

Comment below to tell us which Stripe marketing software platform you use and why. Do you have any additional insights on the subject? We’d love to hear them!

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How Technology is Revolutionizing the Post-Pandemic Working Hours Remotely https://www.matellio.com/blog/how-technology-is-revolutionizing-the-post-pandemic-working-hours-remotely/ Wed, 11 Aug 2021 13:57:22 +0000 https://www.matellio.com/blog/?p=18190 Working hours and work weeks have always been relatively unchanged for centuries. It is an artificial construct that has persisted […]

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Working hours and work weeks have always been relatively unchanged for centuries. It is an artificial construct that has persisted since the early 20th century, even though people have long argued that individuals should be given more control over their work hours.   

 The Covid-19 pandemic prompted employees to rethink work hours since they could now work remotely and plan their day based on their schedule. As a result of the pandemic, the traditional 9-5 schedule could be disrupted forever.  

By working remotely, employees would no longer have to share a physical office space, which brings a whole host of benefits. Remote work has been known to enhance productivity and morale. Additionally, employees can tailor their schedules based on their preferences. An organization can hire the best candidate for a given position regardless of geographic location with remote work.  

Recent research data from Deloitte shows that millennials are shaping the way they think about work in four crucial ways: 

  • They want to have more control over their career. 
  • They want to make a difference in their work. 
  • They want to achieve better work-life balance and improve their overall quality of life.

 Source: Scale 

 Impact of the Pandemic on the Working Hours

The pandemic is calling into question the long-held views about the tradition of the five-day, 40-hour week.  

The pandemic gave employees a glimpse of remote working, and many of them were immediately drawn to the flexibility it provides. When the world faced the dangers of the pandemic, remote workers were much safer than their office counterparts. Moreover, employees saved many hours each week on commutes and unnecessary business travel.   

However, the most significant impact of COVID-19 on the workforce is the dramatic rise in work hours. According to a survey, nearly 36% of employees have worked longer hours during the pandemic.  

While COVID-19 has been a boon to employees working from home, many were unable to adapt to the new working model. Remote leaders scheduled many meetings, which caused employees to work long hours and then finally burn out.   

Furthermore, as people are connected, it has become much easier for companies to request work outside of normal work hours. Due to this, less time is available for anything other than work, which can be detrimental to personal lives and work performance.  

 To adapt to the future of work, businesses need to follow best practices like encouraging async communication, cutting down on meeting hours, and implementing other initiatives that are better suited to increase the productivity and mental health of remote workers. 

Influence of technology on working hours  

Thanks to technological advances and the expansion of internet connectivity over the past few decades, employee productivity has increased exponentially. Modern remote workers have access to innovative tools such as Slack, Basecamp, Zoom, and Microsoft Teams for collaborating with team members. By using these tools, a remote worker can immediately connect with anyone in the world, saving the time required for physical meetings. As a result of not having to commute, remote workers can save hundreds of hours. That extra time can be used elsewhere for hobbies and other personal pursuits of employees.  

But it is important to keep in mind that technology can often be a double-edged sword. It brings us great opportunities but also significant risks. Cybersecurity threats have multiplied as companies constantly battle hacking, data theft, and privacy concerns in recent years.  

 Also, remote workers can become distracted due to the newfound freedom and flexibility. While surfing the web, many fall victim to internet holes and waste countless hours in the middle of a workweek. Additionally, social media also results in productivity losses as people are distracted by constant notifications.    

 With such a heavy dependency on technology, it is no wonder why people are seeking new ways to manage their work hours. People make sure they are not wasting time on non-work-related activities, whether setting timers and ad blockers or disabling social media.

Flexible Work Hours are the Norm Post-Pandemic

Nowadays, employees are more willing than ever to trade in a traditional 9-5 office environment for flexibility and remote work. 81% of employees said they would be more loyal to their employers if they had flexible work options, according to a 2020 survey 

Offering flexible work arrangements, however, can mean a paradigm shift for smaller businesses. It may be difficult for certain types of businesses, such as physical stores, to take full advantage of flexible work arrangements since they lack the technology, management, and roles required. 

 The 4 day Workweek and Compressed Workweek

While the idea of a four-day working has been around for decades, it has only recently gained traction.   

 For one, it would be advantageous to those who need to care for their children or elderly parents. Studies have shown that the average worker spends about 12 hours a week, or one full day, caring for family members.   

With the four-day work week, it would be possible for these individuals to spend more time caring for their loved ones. According to a survey, 30% of remote workers are caregivers, and more than one-third of those said being able to work remotely is their primary reason for working remotely.  

 There are many benefits to working a shorter workweek, such as increased productivity and happiness. Not to mention, many people feel like they need more time to pursue hobbies and other passions outside of their jobs.  In recent times, companies and even entire countries like Japan have trialed the four-day workweek and found tremendous work-life balance and mental health increases.  

 A crowdfunding company called Kickstarter adopted remote working during the onset of the pandemic. As a loyalty reward for staying with the company, it now offers its employees a four-day workweek as part of a pilot study. It plans to allow its employees to clock eight fewer hours over four days without affecting their pay.   

 Apart from the four-day work week, companies are also considering compressed workweeks. This allows employees to work a standard workweek of 40 hours over fewer than five days in a week or at most ten days in two weeks.   

 For example, companies can implement a four-day workweek of 10-hour days. Using this method, companies get the same number of working hours, but employees have a three-day weekend every week. 

Conclusion

Employees want a work-life balance, and they want to have time for their family or whatever else they do outside of work without feeling guilty about it. Unless companies offer flexibility to their employees, they might not attract the best talent in a globalized world. That aligns with the changing demands of the workforce in a hot job market.   

 By offering remote work options, flexible work hours, shortened work weeks, and other initiatives, companies would enhance employee happiness and retain talent post-pandemic.   

With these options, many people will be able to achieve a better work-life balance. In the coming years, this trend will accelerate as companies recognize the benefit of attracting and retaining talented workers in this way.  

Author Bio 

Shahul Rashik is a community lead at Remote Tools and Remote Clan. He is particularly passionate and writes about technology, startups and the future of work.

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The Ultimate E-Commerce Website Essentials Checklist https://www.matellio.com/blog/the-ultimate-e-commerce-website-essentials-checklist/ Tue, 25 May 2021 07:13:18 +0000 https://www.matellio.com/blog/?p=17276 There are plenty of factors and items to think about when creating an e-commerce website for your business. From the […]

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There are plenty of factors and items to think about when creating an e-commerce website for your business. From the planning and designing to deciding on payments and process automation, everything can be overwhelming. 

This is where an e-commerce checklist should help. This list contains some essential things you need to perfect when creating an online store. In this article, I will guide you through the essential steps you need to cover one by one. 

Choose The Right Platform For Your eCommerce Website

Choose The Right Platform For Your eCommerce Website

Whether you’re familiar with website creation or completely new to it, the right platform should save you a lot of time when moving your business online. Choosing an option tailored specifically for e-commerce will bring you all the necessary functionalities and features in one place.

An excellent e-commerce platform should have a drag-and-drop online store website builder that eases the creation process. Additionally, you’ll be able to set up the store without a single line of code.

To get one with the best value for money, check if the platform offers other services and features that may help business processes. Look at what additional marketing, security, or conversion rate optimization features your chosen platform offers. Make sure it also supports multiple payment gateways allowing customers to check out and pay easier. 

Choose a Domain Name Matching Your Brand

A domain name is an essential part of branding. It is the address people type in their URL bar to visit the website, and it may be the first thing they remember about the website. 

I recommend using a .com TLD for online businesses. It is the easiest to remember and the most trusted TLD.  

Using a brandable domain will make your business more memorable. Brainstorm a list of domain names representing your product, mix and match words until it makes a unique name. For example, netflix.com is a better name than watchmoviesonline.com.

Provide High-Resolution Product Pictures

Provide High-Resolution Product Pictures

Having high-resolution images for product pages goes a long way. It helps customers examine the product and ease their decision-making process. Not only that, but it also adds credibility to your online store and makes the product page more attractive. 

To have a great product picture, start by using a white background for the photoshoot. This is to lessen distractions and highlight the product in the photo. It’s also great to take pictures of the product from multiple different angles. 

Make The Cart Icon Available On Every Page

To make the checkout process easier, ensure that you have the cart icon available on all pages. It should show the number of items that customers have added to the basket and make checking added items easier as there is no need to visit the cart separately. 

You can add a cart icon to each page by clicking and dragging the cart element to your website on the website builder. Usually, e-commerce websites would place the icon on the top right corner of the page. 

Provide a Clear Call To Action

A call to action is used as a blond statement, urging a visitor to perform a very specific task. Before adding a call to action, be sure to decide what’s the action in question. Is it signing up for a trial or newsletter, or adding a product to the cart? 

If you’re looking to grow your mailing list, create supporting content on a page detailing the benefits users will get from signing up, then add the CTA button with a clear, actionable message like “Sign Up Now”.

On the other hand, if you’re releasing a new product, you can place a promotional banner on your website’s front page. Then, include a CTA such as “See Our Newest Release” to pique the visitors’ interest. 

Show Stock Availability 

It’s essential to show the number of products available for sale on your website. It saves the customers time as they don’t have to finalize a purchase on a product that isn’t immediately available to ship. Additionally, having product stock displayed if it’s limited creates urgency, encouraging conversion. 

You can easily do this with most e-commerce platforms. On your dashboard, add a new product and enter the number of products available in stock. It should keep track of every finalized purchase and update the numbers automatically. If not, you can always track and edit the numbers manually. 

Include Customer Review For Your Products

Reviews provide social proof, builds customer trust, and further eases the purchase decision. Creating a review page also helps build relations with the customers. It shows that your online store puts the customers in the spotlight and cares about their feedback. 

Most online store builders have review blocks included, however, if you’re using WordPress and WooCommerce, use plugins to create an attractive and easy-to-use review section. Customers should be able to easily submit their own reviews, which will be displayed immediately under the products or the review page upon submission. 

Add a Wishlist

If you have a lot of products, a wishlist may come in handy for the customers. It allows shoppers to save products that they might want to buy later as they continue exploring the site.

You can do this by installing a wishlist plugin on the website. Usually, you can find it in the app store of your e-commerce platform. An ‘add to wishlist’ button will appear on product pages. 

Show Delivery Times

Customers want to know the estimated delivery date of the products they purchased. Fortunately, most delivery services provide an estimated delivery time and update the progress of delivered items. You can connect it to the website and display this information for the customers’ orders, and show the estimated time during the checkout process. 

Install an order tracking tool on the website to do this. You can keep track of the items during the delivery process to the customers and keep your customers informed at the same time. 

Conclusion

Building an e-commerce website may not be the easiest, but knowing where to start and what to do should simplify the process.

Begin with choosing the best e-commerce platform and the perfect domain name as a base to the website. Then, use this checklist to ensure you have installed all the necessary features and functionality on your online store. 

I hope this article helps, if you have any questions, make sure to leave them in the comments section below.

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