OCR is the abbreviation for optical character recognition technology that simply converts your smartphone or tablet into a scanner and converts the scanned documents into a regular text. This app acts as a medium that binds the physical & digital worlds together. This could be the right time to develop an OCR app as numerous businesses are using them, and there is enough demand in the market for an OCR app development.

The massive popularity of these apps is their ability to convert scanned images into text; further, the user can print or save the converted text in word format and print it with the help of a printer. If you look at the market today, there are a bazillion of OCR scanner apps available that can convert your important documents, bills, books, etc., into a digital format that you can share. With the help of these document scanning apps, you can say goodbye to the hassle of typing the whole offline document to make it digital.

OCR software development doesn’t only help in converting the files, but it also converts different sets of documents of varying types such as PDFs, images, or files that save you all the trouble of conventional paperwork filing. With the development of technologies, these apps have also evolved and now can decipher myriad languages and symbols.

What’s An OCR Scanner APP and Its Importance in Businesses?

Optical character recognition (OCR) can be defined as converting documents and texts or handwritten or typed text that belongs to a specific set of an alphabet into machine-encoded language. The scanned text can be later edited, saved, and translated into various languages by the users. The evolution of the cameras in recent smartphones has revolutionized this field as with better camera quality; the converted documents are now much clearer compared to the older versions.

Some devices could scan and convert the offline documents earlier, but mobility was an issue as those devices were not portable. OCR software development has definitely solved the problem of mobility. Now, you can convert your phone into a scanner with the help of OCR app development.

Importance of OCR in Businesses

The global market of digital document imaging is expected to cross the $150 billion mark in the next few years. These numbers clearly state the need to develop an OCR app. The business processes are now becoming more complex, and the generation of data on a daily basis is massive. Delivering feasibility or ease of access to the users of any genre will undoubtedly add significant numbers to your overall revenue generation.

These apps eliminate the time-consuming processing of tasks and make your workforce more organized. We all can agree on the fact that it is much easier to access a digital file than a physical or offline document. As these mind-numbing tasks of filing physical documentation is eliminated, the operation cost also decreases and allows businesses to manage their utilities accordingly. Whether it is a customer or an employee, everyone loves the ease of access, exactly what these apps deliver. To increase productivity and customer service in your businesses, you should definitely consider to develop an OCR app.

Features To Be Included in an OCR Software Development

The success of any OCR app development is based on its embedded features. The quality and functionality of the features should deliver ease of access to the users. A bespoke OCR app development company will encourage you to use a set of efficient features in your app to gain popularity. There are various features with a specific task that are mandatory for the users and the back-end management of an OCR app. 

Onboarding

Registration is a crucial part of the onboarding process of any app. To make this process simpler, you can insert a form asking for a few basic details like name, age, E-mail, etc. Any user doesn’t want to spend more than a couple of minutes on the onboarding page as they want to access the app’s functionality. You can add the option to use the social media handles to login into your app for ease of access. You can also add a reminder to ask the users whether they want to be logged in continuously or not.

Input Formats and Document Conversion

This feature allows the users to convert a scanned document into multiple layouts. Before the documents are scanned, your app should be able to recognize various formats of the documents such as PDFs, JPEG, .txt, Docx, etc. Apart from recognizing the formats, your app should allow various standard document formats that are widely used. Although some formats need extra effort, your app should restrict the scanning or conversion of these formats if you do not have the tech stacks to convert that particular format. 

Real-time Document Detection

Detection of the document in real-time that too in sync with the user’s activity on your platform could be a good feature for your OCR app. This feature simply tells the users about the format or the type of document they are scanning in the app. Apart from that, if any document format is not allowed on the platform, it will notify the users that this format is not accepted; please try with other formats or document types. This will save the user’s time and efforts. Ultimately, this feature can bring you a pool of users and help in revenue generation.

Filters

There are times when the light conditions are not suitable while scanning the documents, affecting the quality of converted documents. Integrating various filters on your app will help the users in enhancing the quality of the scanned documents. These filters should be able to enhance some attributes of the scanned documents such as brightness, contrast, image saturation, crop, rotate, etc. You can refer to various apps for the types of filters available. After applying the filters, the users should be able to undo the applied effects in cased they didn’t like that particular filter.

Document Management

Once the user edits the documents, the next step is to save the converted document. This feature offers various choices of saving their converted files such as download in the phone, sharing on various apps, sharing on E-mail, compressing the file, and much more. While exporting the file, the users should be able to select the format in which they want their output files. There should be an option to download converted files in multiple formats.

Further, users should be allowed to download or re-edit the converted document over and over anytime. You can ask your OCR app development company to enhance the functioning of this feature for a better reach among customers.

Document Assist

Sometimes a specific document can be of multiple pages, and this feature helps the users scan and convert them. Users can choose to either apply the same or different filters on each page of the document. It would be better to include a file compressing feature in your OCR software development process. This will help the users to manage the file size of their documents.

A multiple-page document is often heavier than a single-page document, and with added filters, the file size increases. Some websites are available out there that accept a limited file size, and this feature will help the users overcome these challenges.

OCR Software Development Process

The process to develop an OCR app is a complicated task, as you are developing a technology, not a simple app. The app developer of the OCR app development company should be well-rehearsed in computer vision algorithms and machine learning. The crucial part of developing such apps is identifying each character and word according to the language and set of alphabets to which it belongs.

Besides the technical details, you have to understand the market’s needs and identify the customer’s expectations from such apps. You can either hire a marketing firm or conduct a market survey by yourself to identify these needs. Once you are done with the requirements, you can draw a roadmap to supervise the process. Specific points should be taken into consideration while developing this roadmap, such as budget, hire a company or freelancer, number of features to be embedded, number of platforms, etc.

Technologies to Consider

An OCR app development process consists of implementing various technologies, APIs, languages, and frameworks. There are various sets of APIs and languages available to develop different types of OCR scanners apps. Their prices can vary according to the various OCR software development processes. 

APIs

Various application programming interfaces (APIs) are available in the market that can be implemented to develop an efficient OCR app. The function of each API is different; some help in image processing, some helps in identifying the images and texts, etc. Some popular APIs of this domain are Google vision API, Amazon Rekognition, OCR Space, and TensorFlow Object API. These APIs and SDKs are available for a varying amount of money.

Frameworks

A framework acts as the foundation of an app. These are required to include code, libraries, compiler, etc., that are used in the OCR app development. You can use two of the most popular open-source frameworks that are widely used to develop an OCR app. These frameworks are effective as long as you can train them as per your requirements. These open-source frameworks are Python pyocr and Tesseract-OCR. 

Languages

As long as you are open to the idea of launching your app on multiple platforms, you can use various programming languages for your project. Popular programming languages for the development of an OCR app are Python that uses the pytesseract package, C++ that uses the Asprise C/C++ SDK, and Java. Each language has its own advantage, and you can implement it accordingly.

Cost and Team Requirements

The cost is a variable in an OCR app development process. Numerous factors can affect the numbers invested in your project. Now, you know about all the features and technological stack you should consider in your OCR software development. Please be aware that the number of features, APIs, frameworks, and the number of platforms can directly impact your app development budget. 

It also depends upon the team you are hiring for the development of your project. Whether you are hiring a freelance app developer or other required personnel or a complete OCR app development company, the pricing of both these options will be different. An individual will bill you on an hourly basis, and an app development company will charge you based on their available engagement models. Although, most of the companies bill you based on hours and human resources invested in your project. 

As per the team requirements, specific sets of people are mandatory for such an app’s development, such as project manager to supervise the whole process, QA for quality, UI/UX designers, and testing engineers for app testing. 

Before hiring a team, ensure that they are familiar with the background of your app; check their reputation in the market and their reviews. A team with higher ratings and experience will charge you more, but they will definitely deliver you a sophisticated product. 

Conclusion

An OCR scanner app is in high demand for the last few years, and room for improvement will always be there. A high amount of revenue generation and a big target audience are the significant highlights of this digital imaging industry. As long as you can offer some extraordinary and engaging features with higher efficiency, you can also make it big. Your innovative ideas can be implemented on the screen of your project with the help of an experienced app development company.

Matellio can help in making your idea a reality. Our team of qualified designers and app developers is well aware of every technology and development technique used in OCR software development. Our high client retention and success rate make us the reliable OCR app development company that you need. Call us to discuss your innovative idea, and we can get started right away!

The post How To Develop an OCR Scanner App? appeared first on Matellio Inc.

Even if you have better traffic on your page, it is of no use if the prospects are not converting into leads and eventually into clients.

For instance, if your store is located in a busy market, but if none of the people visit your store, that active market is of no use to you! Similar is the working procedure for SEO and CRO. To run an effective website, you need both of them, i.e., good traffic and a perfect conversion rate! In fact, the primary goal of the marketing campaigns is to convince people to sign up for your form, buy your products, and leverage your services, provide their email id, and so on.

So, to help you with that thing, we have compiled a list of top ten tricks that could help you in conversion rate optimization for your e-commerce website. But, first things first!

What is Conversion Rate Optimization (CRO)?

Conversion rate is the metric that you can use to check your e-commerce website’s effectiveness in generating sales and luring customers. In other words, your site’s capability to compel; the users to buy your products and leverage your services is termed as conversion rate. Now, the conversion rate is majorly divided into two types:

1. Macro

The macro conversions simply refer to the significant actions that you have planned for your website. It can be signing the newsletters, buying your products, or booking your services. They directly impact the growth and sales of your e-commerce website.

2. Micro

Another type of conversion rate is micro conversions. Micro conversions are the smaller steps that you take towards the growth of your website. No significant impact is created on your e-commerce business under micro conversions. However, they can broadly impact the prospects and your brand value in some way or the other. Watching your videos and adding your products in the basket and checking your homepage are some of the common examples of micro conversions. Even following you on social media, or promoting your brand on social platforms is also an example of micro-conversion rates.

In short, your entire conversion rate will be based on these two types. The e-commerce website can have multiple factors that are included in the conversion cycle. To name them, we have:

1. Website Checking

2. Viewing your Products

3. Adding them to Cart

4. Checkout

5. Placing Order

You can always look at these factors whenever you feel to optimize your conversion rates for your e-commerce website.

10 Effective Ways to Increase your Conversion Rates Right Now

Now that you are aware of the term conversion rates let’s quickly discuss the top ten ways to boost conversions of your e-commerce site.

1. Improve Your Content’s Readability

The first thing that you can do to increase your conversion rate is to pay heed to your website’s content. Content is king, and that saying holds even in today’s tech-driven world. User experience begins with your content, and if it is not readable and engaging, then your users might leave your website without any conversions.

If the customers don’t find anything useful in your content during their first few seconds of reading, then they might leave the post without even completely scrolling down till last. Similarly, if your post only emphasizes your products and not on your customers, then also they’ll get irritated and might never come back!

What could be done?

To eliminate such circumstances, you need to improve your content’s readability. Focus on meaningful lines rather than posting large chunks of texts. Use more trending yet easy words that could clearly convey your business goal and in a luring language. Use big and bold texts wherever necessary and focus on colours to boost conversions.

A perfectly research-oriented, filled with examples and humorous or informative content can speak for itself rather than a lengthy text that only has your product descriptions. So, use different heading to differentiate your essential content. Use numerics and bullets to simplify long texts, and bold the keywords if needed.

2. State a Clear Value Proposition

One of the vital factors on which your conversion rate depends is the value proposition. Many marketers focus on font size, colours, and style while framing a website, but they forget about enhancing their value proposition.

But, what is a value proposition?

A value proposition is nothing but a storing reason that any user needs to know why he should buy your product? It is a term that describes what your product is and how it is beneficial to your customer.

If you provide even five strong lines on that product and its importance for your user, then you have high chances that the prospect may convert into a loyal customer.

What could be done?

To build a strong value proposition, you need to analyze your competitor and need to excel in what they are doing. Meaning, try to emphasize your business and products and tell your users how you are any different from your competitors.

Show them your unique products and services, and communicate your goals effectively to your users to optimize results. Try catchy lines for that that can quickly convince the users to try your products. Remember, maximizing the value proposition is a constant process and needs to be customized as per the user.

3. Optimize your Paid Ads

One of the quickest ways to boost conversions for your e-commerce store is to ensure that the right audience is visiting your store. If you are not marketing your site or content in front of the right target group, you may miss some serious business!

Now, suppose you got the right kind of targets, and you started a paid campaign to boost your store’s effectiveness. However, creating a simple paid ad is not enough to boost conversions. You also need to optimize it as per your business goals and needs.

What could be done?

You can always set a defined goal in your paid campaign to inform the platform of why you created this campaign. If you want to boost conversions and select Facebook for it, you can set your campaign goal to ‘Conversions’ in the Facebook Ads.

Defining your campaign’s fundamental goal helps the platform efficiently understand your main aim so that it can provide you effective results. You only set a prescribed goal and let Google Ads/ Facebook Ads do the work!

4. Make your Site Mobile-friendly

The world today has gone mobile. From booking cabs to scheduling a doctor’s appointment, everything can be achieved through a simple mobile app. Even the people today spend more time on their smartphones than on anything else.

In such a scenario, if you do not provide mobile services to your global audience, then you may lose some of the precious deals and customers. Even if your site is not mobile-friendly, people will leave it even before reaching the mid-half of it!

What could be done? 

The screen size of mobiles is generally smaller than that of the desktop. So, you need to select the menus and designs in such a manner that it perfectly fits on the mobile screen. For instance, try to choose menus like ‘hamburger’ style (the image is shown above). Also, keep your content limited to the mobile size and optimize the images properly.

5. Invest in Strong Call-to-Actions

Strong call-to-action is a much-needed aspect for increasing the conversion rates of any e-commerce site or any other website. Call-to-actions are compelling texts and links that engage people with your actual products and services.

You can bring traffic to your website if you place proper CTAs on your page or blogs. However, many times, people put too many CTAs or put them at an incorrect position that hampers your brand image. In other words, it creates a false image of your brand that you are only into selling and not valuing the customer needs.

What could be done?

Try to incorporate strong CTAs on your page, but at the right position. Anything you write to fascinate your users can end with a CTA that can guide them to your actual products or services. Moreover, also try to experiment with your call-to-action, i.e., you can implement different forms and texts for different places.

Blogs, campaigns, social media, and web pages are places where you can put your CTAs. However, the content may vary for each of them!

6. Build a Sales Funnel

Sometimes, you may soon jump to conclusions, and that’s what impacts your conversion rates. As in, you ask your customer too early to buy your products, which could kill the user’s communication or interest.

The chances are high that they may be surfing your site for the first time or looking for a more relevant product. Whatever the case may be, you need to remember that the more complex your products or services will be, the more time it will take the user to buy it! That case happens, especially in the software development industry!

What could be done? 

Provide sufficient time for your clients before asking them to purchase your products. Built a sales funnel to entice your customers over different levels like awareness, interest, and sales. Try to build trust first and then empower your relationship with the users. For instance, try to provide them free demos or free quotes for your products or services.

Even if you cannot, try to give them at least space or consultation over what they are looking for. When you are done with a proper sales funnel, you will not need to ask your users to buy them. They will themselves buy them after witnessing your active services.

7. Enhance your Customer Service

As discussed above, better customer services play a vital role in enhancing conversion rates. If you do not solve your customer queries on time or do not provide practical assistance, they may soon leave your site forever!

Furthermore, with proper customer service, you also have the chance to get new customers from your old ones. However, if you do not engage your existing users, then you may not get the unique benefit from them!

What could be done? 

Always try to solve your customer queries in the best and fastest way possible. For that, you need to have a dedicated customer service department. However, the world is changing today, and things are becoming more digital. So, you can also go for an AI-driven chatbot to improve your customer services.

These smart chatbots can understand your customer’s queries and emotions and can provide them with the best solutions even without any human intervention. Additionally, with the advancements in natural language processing and ML, the chatbots are becoming more humanly and smart these days. So, do try them and witness better sales and improved customer experience.

8. Build Urgency with Limited Time Offers

If you are not receiving much traffic or sales from your e-commerce website, then it is high time to introduce scarcity in your products. You need to tell your user that ascertain product or service is getting low and might not be available after a certain period.

Now, the pressure is on the people interested in your product but might not be buying it for any reason. As soon as they hear or see this kind of scarcity, the chances are high that they will buy it soonest possible.

What could be done?

There are many ways through which you can introduce limited time offers on your web page. For instance, you can provide a fantastic offer with a count-down timer that says this offer is only available for a specific time. Furthermore, you can even promise next-day delivery only on particular products or for a particular period.

People today love to get offers, and having limited time offers even compels them to buy certain things that they may not buy during regular days! So, try to take as many benefits from this trick, but try not to repeat it so often. Otherwise, that sense of interest and excitement may vanish from your user’s minds.

9. Provide Testimonials to your Users

Adding testimonials and portfolios on your e-commerce site can lead to a 34% boost in conversion rates.

Yes, you heard it right! If you provide reviews and quotes of actual people who have used your products or services, it can have a high impact on your conversion rates. People like to check the feasibility of the thing they are buying, and getting reviews from real people can help them a lot to build trust for your brand!

What could be done?

Try to add some excellent projects and client reviews on your web page to entice more genuine customers. Tell you, past users, post their reviews about your services and products, and then use them to improve your relationships with your prospects.

You can use some of the free themes available on the internet to add a review section to your site. Or else, you can even ask a UI engineer, or developer to add a certain section in your existing e-commerce site. Testimonials add a sense of trust in your user’s mind, and that increases the chances of them becoming your future valuable customer.

10. Ensure a Safe Shopping for your Users

Last but not least, you need to show your user that your e-commerce site is a hundred percent safe and secure to shop. The world is getting digital each day, and new online stores are opening in large numbers. In such a scenario, people might get confused over which shop is genuine and fraud!

Additionally, the increasing cases of online hackings, wrong product delivery, poor customer service, and credit card frauds are also becoming a significant concern for their online shoppers. They are now in a state of mind where they find it challenging to decide which shopping site is genuine and which is not!

What could be done?

To build trust amongst your users, you should provide various trusted certificates and seals, offer an authentic certification with your every product or service, and try to list all the big names that you have worked with. People always tend to love a business that the top marketers have trusted.

You can even get your hands on certification badges of some prominent payment gateways and seals of some leading online security firms. That can increase your chances of getting more conversions by almost 137%! Norton Security, PayPal, Google Pay, are some of the trusted certificates and seals that you can use on your e-commerce site to build trust amongst your users.

Over to you!

Those were some of the quickest ways to increase your conversion rates and make more sales and profits. If you are following some of them, try other tricks mentioned in the article. Also, if you have anything extra besides all those mentioned tricks, feel free to tell us. We would be glad to hear from you!

At last, you need to make at least a few tweaks here and there to make the most of your online store. Remember, SEO and CRO are the two significant aspects of the e-commerce market, and effectively handling both can result in huge profits and sales. Ready to step in the e-commerce market? Launch your online store with us and get all the benefits of working with an experienced software engineering firm.

We ensure security, credibility, and feature-rich design and development of your e-commerce store. Plus, our SEO experts promise to make your online store accessible on the global platform. Reach us today to book your free consultation!

The post 10 Quick Ways to Increase your Conversion Rate of eCommerce Website appeared first on Matellio Inc.

Google Tag Manager is a TMS (Tag Management System) which allows the users to manage all their tags, analytics scripts, and website tracking metrics in a centralized place. It is a kind of simplistic UI that eases the tracking of various elements, like forms, downloads, scrolling length, clicks, and much more. 

For managing tags, three components are needed to be taken care of-

• Tags
• Triggers
• Variables

Let’s understand these terms briefly-

1. Tags

Snippets of code, or say the tracking pixels from third-parties are called tags. These elements tell the GTM “what to do.”Adwords Remarketing code, Facebook pixels, Adwords Conversion Tracking code, and Heatmap tracking code are some popular tags.

2. Triggers

This element tells Google Tag Manager, “how & when to fire a tag?”

3. Variables

Variables are the “cherry on the pie.” In simple words, they are the additional information provided to GTM for tagging and triggering. 

Google Analytics UA number is one such famous instance in this category. Though, as an advanced marketer, you will find all this information quite basic, but it’s our duty to walk you through some fundamentals! 

Now, proceeding ahead in this article we will discuss some advanced tips for GTM that can help you make the most out of this tool.

Intrigued? Scroll Down!

Advanced GTM tips and tactics for Marketers

1. Outbound Clicks Tracking

For tracking outbound links, you have to create an Auto Event Variable, capturing the clicked link’s hostname. These variables facilitate the accessibility of points of interactions. This way, you can grab the link’s hostname as soon as it’s clicked and efficiently track the outbound link (if it isn’t on your website). 

2. Subdomain & Cross-Domain Tracking

Subdomain and Cross-Domain Tracking are often mixed up. If you witness your domain in Google Analytics reports, then it is the case of subdomain tracking.

The ability to track visitors navigating between various subdomains of your site is called subdomain tracking. Whereas, cross-domain tracking is all about monitoring visitors browsing between entirely different domains. The latter is done only when multiple domains are participating in an individual user journey. 

For achieving this, edit your analytics page view tags to “allowLinker,” then head towards the Cross-Domain Tracking subsection of that tag, and the list of domains separated by commas.

3. Testing Tag Configuration

One of the fantastic things that you can do in GTM is testing the tag configuration until it’s perfect, that too, on your system. 

Test→Fail→Test Something Else→Fail→Test again & again→ Achieve Perfection→Release.

• Content Measurement

Bounce Rates and Page Visits are two core metrics of measuring content. Additional to these, certain other aspects need to be taken into account for gaining better results, and GTM does all that beautifully-

• Dwell Time

Post shooting a search query, the time spent on a page before going back to the SERP is called Dwell Time. The metric is an essential factor determining the relevance of your page. After arriving at your page, if people are shortly going back to SERPs, that implies your page has a low dwell time, which eventually means that your content lacks relevancy.

• Scroll depth

Quite clear from the title itself, scroll depth is the depth you explored (or say scrolled) your article. The metric is usually measured in percentage factor, i.e., 25%, 75%, 50%, etc. undoubtedly, a high percentage indicates better content relevancy.

• Interaction with Elements

CTA, forms, buttons are some of the elements that demand interaction. Google Tag Manager facilitates the easy setup of components and eventually provides valuable insights. By leveraging this information, you can improve your content and thereby increase your page ranking. 

The elements mentioned above can be tailored and tracked with Google Tag Manager, which boosts the SEO Strategy.

1. Analyze Blogging Sites

Blogging websites are very much different from eCommerce websites. Metrics like Bounce Rates, Conversion rates, etc. don’t directly work on blogging websites. Google Analytics is built to deal with eCommerce tracking, and it has no metrics that can help analyze the blogging site. That is where Google Tag Manager comes into play!

GTM cant is tailored to measure (or read) the blog data as eCommerce data; here is how-

• Product Detail View ↔ Article Opened
• Impressions ↔ Elements Visibility
• Add to Cart ↔ Initial Scrolling
• Checkout ↔ Scroll Depth
• Sales Completed ↔ Article Read 100%

2. Implement Custom Tags

Although this sounds something like a foundational job, GTM was built upon. But still, due to its benefits, we consider it a relevant pointer to be listed here. The tool has templates for DoubleClick and Google Tags (universal analytics, AdWords, GA, GDN remarketing, and much more). Also, it takes prominent tags like Mediaplex, comScore, Turn, AdRoll, ClickTale into account. 

Apart from the above-mentioned, GTM also helps implement custom tags (copy-pasting from other tags) though there are specific rules & regulations to be followed.

3. Track AdBlockers

If your website is backed-up with advertisements, then understanding the impact of AdBlockers is very important. Google Tag Manager helps in finding out the number of website users availing AdBlockers for blocking Ads.

However, some AdBlockers block ads from Search Engines (Google) and the requests made to Google Server. Tha prevents the entire operation of Google Analytics and GTM. These posts are only going to appear on your log files.

4. Utilize Nested Variables

One can use user-defined variables to pass multiple variable values in one parameter or generate a brand new user-defined variable for holding all the values, called Nested Variable. GTM facilitates the usages of variables inside variables, allowing users to use different variables separately or in combination, as per requirement.

Final Words

These eight tips and tricks will help you achieve the maximum potential of this tool. Although it isn’t limited to that, the tool has much much more to offer. As a mediocre or expert at GTM, you can avail these tips for availing the data you need, and not the other way around. 

Need some help in your SEO strategy or got some suggestions? Feel free to reach our experts!

The post Advanced Google Tag Manager Tips Every Marketer Should Know appeared first on Matellio Inc.

So, if you’re someone who is looking for a sure-shot ladder to make the most out of this social media platform, then this is the read for you-

Matellio has crafted a comprehensive guide covering 18 best tips for gaining Instagram followers for your businesses to grow.

Keep Scrolling!

Grow your business with Top 18 Tips for Instagram Management 

1. Create your Company’s Insta Account

Setting up an Instagram account is not a very difficult task, but the important thing here is to understand that it’s not your personal account. Maintain the professional standards, i.e., No selfies, No private pictures!!

Optimize your Insta Profile with the following pointers-

• Recognizable Name

Have a recognizable name for your account. It could be related to your company’s name across the other social channels like Twitter, Linkedin, etc.

• Consistent Picture

Keep a consistent profile image for your brand; it can be your brand logo or something relatable to your company. Remember, all your interactions are going to be accompanied through that little thumbnail- make sure it’s recognizable. 

• Interesting Bio

Instagram is a unique culture from your regular online shop, so your bio must follow the platform’s trends. Before visitors hit follow on your profile, they check your bio. So, craft a light yet catchy bio in your account, and make sure it’s not too salesy. After all, you don’t want to shoo off your users! Do you? You can also hashtag in your bio; we’re going to dive into this later.

• Relevant Link

On Instagram, there is only one chance to lead the follower to your website via a link directly. Make sure you make the most out of this opportunity. Add a clickable link to your targeted landing page, right under your profile bio.

2. Define your Goals

Whatever your method of marketing is, it’s essential to set some goals that you wish to accomplish within the decided timeline. 

So, the first step as a brand looking to launch an Instagram campaign is to decide the goal. Here is the list of common goals that can be chosen for marking your Instagram presence:

• Build your Community
• Showcase your services or products
• Flaunt your company culture
• Advertising to potential clients.
• Share about what’s going on in Industry
• Increasing Engagement on your Posts
• And much more…

Define your goals suiting your company’s culture and requirements. Then craft an appropriate social media strategy abiding by your objectives.

3. Hashtagging is an intricate element of Instagram

Brainstorm famous and trending hashtags for your account. You can consider apps like Iconsquare for researching phrases and keywords related to your brand. After that, scan through accounts or people who use these hashtags to identify whether your post/image fits that community. 

While hashtagging, avail following tips & tricks to better the results-

• Popular + Specific = Your Mixed Hashtag Bag is Ready!

The big hit tags may not always be the best choice; for instance, tags like #software will be just lost in the sea of content. It is necessary to add specifics like #ondemandfooddelivery and popular hashtags like #softwaredevelopment to strike a balance.

• Craft your own Hashtag

We find this an essential step in the long run. Craft a unique hashtag that suits your brand’s culture. This hashtag may work as your brand tagline. 

The famous example in this series is Kitkat using hashtag – #haveabreak!

• Maximum 5 Hashtags per post

Include maximum 5 hashtags for complementing your post. You can also include additional hashtags in the comments section. This way, you will avoid decluttering your post with the tags.

4. Go for Regramming

Regramming is the process of sharing other people’s posts or content. When you’re a startup and don’t have much following on your social media channel, then building a potential audience should be your primary goal. 

Regramming is an easy and effective way of achieving the same. Start checking out the profiles that receive decent engagement, consider sharing their content. Instagram doesn’t allow this directly. However, there are some third-party apps like Sprout Social, which can help you in this phase.

5. Win your Competitor’s Followers

The two simple reasons of why a user is following your on Instagram are-

• They like the content you post
• They are interested in your industry or niche. 

Under this rule, the second point is already taken care of. This makes it easier to win these engaging followers and make them click the “Follow” button, present on top of your profile. 

There are two primary ways to engage with these followers:

• Follow their account
• Like and Comment on their posts.

For getting these engaging followers, you got to follow a series of steps:

• Create a list of your Top Competitors.
• Start following theirs around 80-100 followers.
• Engage with these followers via the points as mentioned earlier ( Like & Comment Strategy).

Remember, the more you engage, the more you receive!

6. Professional yet Creative Pictures go a long way!

Some people say, “Instagram is all about photos.” 

As per surveys, posts with visuals receive 94% higher engagement and page visits than the ones that are only full of text. Photos with descriptions are plain salesy, and that’s not what Instagram is for! Add photos that are unique, attention-grabbing, and personifies your brand. 

Leverage the following pointers, and show off your brand’s beauty while flaunting your products:

• Get the Image size right!

Avoid blurred or cropped images at any cost. These kinds of images don’t work in the professional world. The Instagram size format is to keep the image within 612 x 612 pixels square frame. The safer way to preserve the quality of your image is by doubling the size of resolution, i.e., 1024 x 1024 pixels. You can adjust the image parameters with the help of Photoshop. This way, when reduced to Instagram parameters, the quality of an image would remain uncompromised.

You can also use apps like InstaSize and Squaready for sustaining the pictures in rectangular dimensions and still post them on the platform. 

• Stand out with Editing Tools

More users mean more scrolling and more posting. In this platform full of posts, there are fair chances of your picture getting lost. 

By leveraging different filters, you can gain better engagement on your brand’s picture. 

Studies show that the Mayfair filter attracts the highest number of interactions.

• Play with Patterns and Colors

Studies show that brighter images generate 24% better engagement than their darker counter. Also, pictures with blue as the dominant color witness 24% more likes than the red shade. Users tend to accept images better with a single dominant color (choose blue!!)

• Lifestyle Photos Complimenting your Brand

Lifestyle Photos are product pictures with life-inspired scenes and backgrounds. These pictures assist your users in imagining how those hiking boots would look in mud, or how great those earrings would look on your friend’s wedding. A lifestyle picture helps in marketing your brand with a real-touch. 

7. Consider Watermarking your Images

Watermarking your image with your brand logo or name is an intelligent step. Because what if, someday, your image goes viral, then you would be able to take credits for your copyrighted image. Also, you may end up attracting new business clients while you stop people from stealing your work.

8. Draft Compelling & Interesting Captions

If images are the heart of Instagram, then an inviting caption is the brain of this platform! 

Without an effective caption, your post can’t get the full attention of your audience. 

The primary intent of a caption is, “Don’t repeat what is in the picture, instead accentuate it.”

Brands use captions that ask questions from their target audience. This is one of the best ways to engage your users. Don’t create lengthy captions, and create posts that allow the audience to participate.

9. Generate engaging Video Content 

Photos generate engagement, but video content is on the rise. 

If you’re a startup company and dealing with a business idea that is not very popular in the market, then before other people catch up, fill your Instagram account with engaging videos specifying the details of your product, brand, and other relative arenas. 

Creating an Instagram video doesn’t demand much but a decent smartphone and some creativity. So what are you waiting for?

Take out your phone and start shooting!

10. Share Quotations on your platform

Sharing quotations is a popular method for driving a lot of engagement. They can help in reinforcing your brand values, vision, and what your company stands for. For crafting beautiful quotes, you can take the help of tools like Canva, Pablo by Buffer, Over.

11. Schedule your Posts 

Scheduling your posts with consistency is very crucial. Consider publishing one post every weekday on the proper timings (research the ideal timings based on your targeted geographical location). 

Also, it’s essential to understand that posting during busy hours will perform a lot less than posted in the not-so-busy hours, say 3:00 a.m.

You can also leverage scheduling tools like Sked Social for queuing up the posts and then pushing them in the decided hours.

12. Monitor the Comments

You crafted an aesthetically pleasing picture, scheduled the post, wrote an interesting caption with relevant hashtags, and clicked publish.

If this is what you think is the end of the game, then I must say it’s not!

It’s a long chapter, and you’re somewhere in the middle. 

The next destination is comment monitoring! Most of the engagement comes with commenting, and hence it is vital to reply to your users’ queries or comments with an engaging and polite reply. 

You never know which comment may turn out to be your next potential lead.

13. Make the most out of Instagram Stories

Instagram stories allow you to post pictures and videos for a span of 24 hours. You can have real-time marketing and connect with your followers at the right time, such as a concert or live event. You don’t have to hunt for typical professional pictures for Instagram stories; instead, we suggest you leverage informal visuals; this will give a human touch to your brand. 

The Instagram stories help enhance your overall content, improve engagement rate, and get more visibility of your services/ products. 

14. Have you tried Influencer Marketing yet?

If the answer is no, then I must say you’re missing out on a significant chunk of the pie!

Instagram is filled with many people who have large followings. You can connect with people to endorse your product and brand via their account. 

There are majorly two ways to get mentioned in their accounts-

• Make payment for the sponsored post.
• Establish a partnership or relationship with them.

Although the second one is the ideal method, the first option can also be chosen when you don’t have any partners in the first place. 

Draft a list of best influencers of your industry on Instagram. Most of the influencers who take sponsored posts usually provide their contact details in their profile, so it’s easy to get in touch with them. 

15. Try UGC (User Generated Content)

Any content, whether in the form of pictures or videos that community members usually contribute, lies in the category of UGC. Marketers shouldn’t be only focusing on drafting content themselves; instead, they should always look for the opportunity where members can contribute to content creation. 

Encourage your community to share experiences they have with your brand across the channel and seek permission for reposting some of their best posts on your brand channel.

16. Shop on Insta via Varied Tools

Revenue from your Instagram channel! 

Sounds Exciting, No?

Although we’ve mentioned only one clickable link on Instagram, and, i.e., your bio, there are 3rd party apps that simplify your problem. Apps like Like2Buy make Instagram a shopping place, using which the followers can easily click through the product pages, and be directed to the product purchase page.

17. Maintain Fonts Consistency 

If text is one of your content’s core elements, then you must pay special attention to this one. What kind of fonts you use in video subtitles, photos, and other marketing materials says a lot about your brand! Keep your fonts and layout consistent for making your posts recognizable amongst the audience.

See how Instagrammer Seam McCabe does the job-

18. Don’t forget to Analyze your Posts

• Account Optimized
• Content Creation
• Post Scheduled
• Post Stories, Videos, Photos, etc
• Engage with Audience
• Now what???

Now is the time for some Analytics. Keep an eye on what’s working and what’s not by digging deeper into your Instagram Analytics for knowing things like-

• Your most liked content
• Which post received higher comments?
• Is the post frequency working for you?
• What kind of content gets the most engagement?

Instagram does offer insights within its business tools, but if you wish to go in-depth- leverage Sprout Social. The popular social media management solution helps in exploring every corner of this arena.

Not an Instagram yet?

Then go on, signup. 

Instagram marketing may look a tricky thing, but the positive side of this situation is that the platform followers are quite active and engaging. Hence, once you’re out there in the open, you will realize there is no seeing back. 

Instagram Marketing offers tons of benefits, few of which you would only come on when you’re in the game. Leverage the top 18 tips for Instagram, and give your business exposure in this visual social media world. 

So, what are you waiting for? Get the ball rolling! 

Got some suggestions? Feel free to reach our experts.

Till then, Happy Instagramming!

The post How Can Instagram Platforms Help Businesses to Grow? appeared first on Matellio Inc.

If we look at some data, we can easily identify that the most popular platforms for marketing the brand and its products has been social media for the past few years. To be precise, almost 59% of the marketers confirmed that the most useful tactic for improving lead generation quality has been social media.

However, there are instances where even many well-to-do companies and enterprises strive to generate quality leads on social media. And by quality lead we mean a lead with all the information and a strong sign of engagement with your brand. There may be many sources of leads, but generating leads is crucial especially when you have all your competitors doing that. Now that makes sense! So, whatever the reason may be, social media is intended to generate leads and if you are not perfect at it, then we will make you one!

In today’s article, we will be covering all the vital points that will help you generate leads from social media platforms. Let’s get started! So firstly, let’s look at some popular social media channels that help marketers to generate more leads.

Social Media Channel that Generates Quality Leads

As per Digital Marketing Community, Facebook is the most popular social media platform that helps the marketers to generate quality online leads. Next comes LinkedIn, followed by Youtube and Twitter. And the reason behind that is pretty simple – Facebook has over 2.45 million people which is way more than any other social media channel.  Furthermore, Facebook also offers some amazing tools to hello the marketers collect online leads.

Hence, it is certain that generating leads from Facebook is the most seamless task and the most productive one too! But, that does not relate that we don’t have to try the other social media channels. However, one should pay great heed to marketing on Facebook as compared to other social media platforms. So, for that reason, we will be discussing some common tips and tricks that you could leverage to generate leads from every social media channel. Here it goes!

How to Get More Leads From Social Media?

Here are a few ways of how to get more online leads from social media, and how to see results quickly.

1. Optimize Your Profile

The first and the foremost aspect of getting more leads from social media is to optimize your profile. Meaning, before you plan your next step for generating more leads through social media, you need to check that everything is at its place. For instance, having proper contact details, call-to-actions, and links that could help people where to go next could greatly enhance the effectiveness of your profile.

Here are a few tips that you can leverage to optimize your profile and make it relevant for your future leads.

• Provide Proper Contact Details

As discussed above, providing the accurate contact details like your mobile number, site address, email, and fax number could help people in a great way. They can seamlessly contact you anytime they want during the time of need and can even post their queries on your dedicated customer portal.however, remember to add only those details that are active and are related to solving the customer queries. Meaning, don’t give your personal number to the social media visitors.

• Add Website Link to Your Bio

Wherever possible, try to add the relevant link of your site or any landing page to your bio. Although that feature is currently trending on Instagram, adding bio could also be done on other channels like LinkedIn, Pinterest, Twitter, and so on. Moreover, try to add CTA or call-to-action links wherever possible and try to be relevant about it as people should know what they will get after clicking a particular link.

• Create Call-to Action Buttons

According to different social media platforms, you have to design your profile and should include different call-to-action links in that. For instance, if your aim is to have more subscribers for your newsletters, then adding a sign-up link on your Facebook page can help you to achieve that. Similarly, plan for other platforms, and be clear on your goal.

2. Promote Content According to Social Media Platform

If you are a constant user of social media, you might have an idea that each platform is different in its way. For instance, Instagram is all about sharing high-quality videos and pictures, whereas LinkedIn is a professional platform that can be helpful for connecting with business people. So, what it means is that you should plan your social media strategy for each of the platforms separately. You should understand that what goes on Instagram is not necessary to go on your LinedIn profile and vice versa.

So, the main thing is to firstly understand what kind of users are you planning to target, where can you find all those users, and lastly to post content and images perfect for those target users. Now, things also depend on what type of business you do. For instance, if you are an SaaS provider company, then you will not have real-time images of your products. In such a case, you can leverage some amazing image creation tools and can then post those high-quality images with good content on your social media platform.

3. Avoid Posting Only Clickable Links

Sometimes, posting the same thing again and again on social media could seem a dull option. Today’s modern users appreciate something new in all aspects, whether it is on social media, or even in real-life instances. For instance, what was a sci-fi topic some years back has now become a common trend to please customers. Yes, we are talking about chatbots.

Similarly, you also need to pay attention to what your target users like and should post content accordingly. Posting blogs or links to your landing pages is a good option but only when done in a limited amount. Instead of posting blogs, you can plan for a meme, or an inspiration post with a vibrant background that can go well with your company’s goals.

For Twitter, you can go for sharing good content that might be written by any influencer or a known personality. All in all, try and experiment with different options and do not stick to one pattern. That way, you will be generating more leads from social media.

4. Use Social Lead Ads

There are times when you feel completely exhausted from leveraging organic lead collection measures, and may want to boost your post to lure more users. In such a time, social lead ads can be a handy tool for you. Let’s take a closer look at what social lead ads are and how they can help in generating quality leads.

• Facebook Lead Ads

Facebook, the social media giant, offers a lead ad format specifically for the marketers. Facebook lead ads are nothing but lead forms that once filled by the interested user can be tracked either by your customer management system or by your sales team for further follow ups. Additionally, Facebook’s re-targeting tools are also of great use when it comes to lead nurturing.

• Instagram Lead Ads

Like Facebook, another popular social media channel, Instagram, also enables the marketers to generate online leads from ads and promotions. Much like Facebook, Instagram also offers lead ad forms that can capture all the details like name, email, contact number, gender, and location from the user.

• LinkedIn Lead Gen Forms

LinkedIn also offers lead generation capabilities for the marketers. Like the other two social media platforms discussed above, LinkedIn offers forms known as lead generation forms that capture all the basic information from the user’s profile. And you will be surprised to know that the conversion rate from LinkedIn ads is almost 13% that’s huge as compared to a traditional site conversion which is less than 2.5% approx.

Some other sites like Twitter and Pinterest do not offer dedicated lead generation forms. However, you can seamlessly find the ads option on both of them that can help you boost your social media post. That eventually results in more leads generation from social media.

5. Offer Discounts and Incentives

To attract more followers and future leads, you need to reach more and more people on social media, and for that you need your posts to get shared. However, nobody would share your posts without any reason unless they are your friends and family. What we mean to say is that you need to give reasons to the people to share your content and that could be done in a few ways that we have listed here.

• Run Contests on Social Media

Running a contest over social media is a great way to connect to your existing followers and to increase your followers. Besides knowing what your users are like, you can also get access to their basic and useful information like contact number, email, study information, job title, etc.  Furthermore, you can also partner with influencers or a third-person to attract more users and to increase the chances of your lead generation.

• Give Discounts and Incentives

It is often seen that many of the brands, in order to lure more customers, give certain discounts and incentives to their users. It may be over a newsletter subscription, or for pre-registration over one of your sites. Discounts are a great way of luring users to visit your profile and click on the relevant link.  Also, remember that if you have such a thing of offering discounts to your users, then do have a proper strategy in place and try to nurture and convert those leads after generating them.

• Offer Gated Content 

Offering gated content for incentives is also one of the methods for generating leads through social media. It is of course, one of the popular ways that is leveraged by many brands, especially those who are engaged in research and development.

Under this approach, you can offer access to whitepapers, webinars, and even to your personal facebook page to all the interested users. In return, you can get their vital information like job-related info, email address, and contact number, that can enhance your marketing efforts.  According to a trusted report, webinars and newsletters subscriptions work wonders in generating online leads over social media.

While offering newsletters and incentives is a good option to collect useful customer information, you should also ensure that customers should get what they want. Meaning, you should offer all the high-quality content to your audience and should ensure that customers get all the quality content in the future also.

6. Use Geo-targeted Search

Using geo-targeted search is also one of the compelling ways of generating more leads from social media. Geo-targeted search refers to searching for potential users in the location that you are aiming to target. For that, you can take the help of the internet and could offer solutions dedicated to their problems. Also, while targeting a specific location, be sure that all your posts are designed according to them. For instance, if you are targeting people from the USA, then it should include posts related to their problems and their interests. All in all, try to make your post dedicated to them so that they can relate  to those posts.

7. Keep it Light and Easy

Last but not least we have the final advice for generating leads from social media and it is to keep your posts and marketing strategy light and easy. While marketing over social media has become one of the crucial aspects, try not to overwhelm yourself while posting over social media. Posting too much or posting long content, or even constantly posting about your products and services are some of the methods that are considered a bad habit.

Additionally, don’t force your visitor to enter information even if they don’t want to. That can create a wrong impression of your brand and certainly can impact your future prospects. So, try to create a softer tone and an interactive appearance of your social media profile. Also, add call-to-actions in your posts wherever needed to make it easy for your visitors to find where to go next. Those little things will eventually add to your customer experience, and can prove beneficial for you to generate leads from social media.

Conclusion

To conclude, we can say that social media has travelled a long way to become a vital tool for the enterprises. Today, almost all the big and medium enterprises leverage social media to lure more customers and to make their brand popular amongst global audiences. All that results in more followers and eventually increases the chances of generating more quality leads.

So, if you also want to become a part of the same community and want to enhance your lead generation process then social media is a great tool. Follow these tips and tricks and see the wonderful results in a few weeks.

Also, if you have any further questions, or are probably looking for SEO services then feel free to reach us. We have best-in-class SEO experts that can help you solve your marketing related problems. Visit our site today!

The post How to Generate More Leads From Social Media appeared first on Matellio Inc.

To simplify this struggle, Matellio has crafted the strategy of creating a perfect landing page in the first go. 

Keep Scrolling!

 Top 10 Tips For a Perfectly Optimized Landing Page

1. Easy to Read Headlines
2. Compelling Call to Action (CTAs)
3. Don’t Offer too Many Options
4. Focus on Layout of Landing Page
5. Take Navigation into Consideration
6. Schema Markup
7. Testimonials- Word of Mouth Strategy
8. Form fields Optimization
9. The Page has to Load Fast
10. A/B Testing of the Page

1. Easy to Read Headlines

Let’s understand this clearly- you got some milliseconds for grabbing visitor’s attention. Hence, it’s essential to keep your headline simple, bold, and easy-to-read. It has to be clean yet attractive. 

The concept is- your headline will either make or break your situation. So, spend enough time in crafting a simple and catchy headline.

2. Compelling Call to Action (CTAs)

CTAs are one of the most crucial elements of a landing page. They might just look like a button, but they actually compel the users to take action. 

• Message 

The relevance of CTA is explained in CTA. Instill the sense of urgency for a specific service or product for improving the conversion rate.

• Colour 

Your CTA button must be in a contrasting color to the background. As per studies, blue, green, and orange color CTAs do fine.

• Size

The size of your CTA shouldn’t be so large that it scares the users away or too small to lose sight. It must be of appropriate size and in synchronization with the layout.

3. Don’t Offer too Many Options

People browse the internet for hours, which overstuffs them with information. In this situation, if you’ve got a complicated landing page, then there is a high probability of it getting rejected. 

Instead, focus on having a simple landing page. Make sure that the users have to make very few decisions on one page. Please don’t confuse them with multiple options. Check out the GEICO landing page. The website takes minimalism to another level. 

Remember, a simple landing page shall always lead to higher conversions.

4. Focus on Layout of Landing Page

Don’t overwhelm your prospects with loads of information, as this would only scare them off. 

Also, make sure that your layout is optimized for mobile devices. As per Adobe Analytics, mobile-optimized sites have multiplied the chances of better conversion rates. 

Achieve the right balance of text and images for an optimized page. The text must provide information about the product or services, and the images shouldn’t dominate your landing page. Usually, visitors view the images as “breaks,” and they don’t even like reading vast chunks of text together. 

Negative spaces help give your content a unique outlook, capturing the attention of readers. Don’t forget to add them.

5. Take Navigation into Consideration

As per studies, 84% of the landing pages include a navigation bar; on the other side, it is also found that removing a navigation bar would increase the conversions manifold times. 

As per Neil Patel, it is a good practice to keep all the elements on a single page. The additional clicks would do no good, not for your business. 

Follow the logical flow of elements for moving your visitors down to the CTA (and probably a lead generation).

• Explanation
• Benefits
• Testimonials
• CTA 

6. Schema Markup

Though Schema Markup is not a Google Ranking factor yet, it can be utilized to form a rich snippet in the Google SERP. A rich snippet has a massive potential of increasing your listing’s CTR, and the later will, in turn, boost your ranking quite positively. 

Images, classic titles, ratings, descriptions, URLs, and other industry-specific data are the primary components of Google’s rich snippet. These snippets can be used for various kinds of content- recipes, products, events, and reviews.

For making the most of schema, two things are to be taken into consideration:

• Plugin

In a WordPress website, the easiest method of creating a schema is via a plugin. For example, All In One Schema.org Rich Snippets.

• Google Schema Generator

Structured Data Markup Helper is the universal method of creating schema regardless of the kind of website. Assign specific schema properties to the highlighted text on your page. Once you’re done creating Schema markup, consider previewing your snippet by copy-pasting the page’s source code into the Google Structured Data Testing Tool.

7. Testimonials- Word of Mouth Strategy

Instead of selling your products yourself, allow your customers to do the job. The testimonial is one excellent method of selling your products. As per studies, 92% of people check online reviews before buying the product, and 88% of those people trust the reviews of peers more than the brand-sponsored messages. The important thing here is the testimonials placement. Many companies make a mistake of putting these testimonials on a dedicated page, which people hardly visit. Testimonials should be everywhere- Homepage, Team Page, About Page. 

The conclusion is- it has to be the first thing your visitors should view.

8. Form fields Optimization 

The primary purpose of the landing page is to generate leads by capturing user contact information. This eventually is not possible without a contact form. Leverage a multi-page form, as it will smoothly transit the users to clients. The concept behind this is, make the users take action without asking their details. Once the visitor has committed, then you can seek their contact information.

Rule– If you do not intend to target an enterprise client, then simply ask for the user’s email ID. The reason behind this is, people are a bit more strict in giving out their phone details than email addresses.

9. The Page has to Load Fast

You’ve invested hours in crafting a perfect landing page filled with the right content and images, but all this would go in vain if the page loading time is high. Your page needs to load within milliseconds, else you’ve lost your visitors.

Lost Visitor = Lost Lead = Lost Potential Client = Lost Revenue.

Leverage Google PageSpeed Insights for reducing your page loading time. Fixing the relevant issues would not only improve the speed of your page but will also be a big help in SEO.

10. A/B Testing of the Page

Testing is a crucial step in every development and design process. The landing page is no exception. Improve your page conversion rate by availing the right testing tools for your landing page. Increase the landing page conversions by around 300% with this testing process. 

A/B Testing is the right toolkit for testing different landing page content and layouts. It helps in finding the best solution for your target audience. A/B Testing helps determine what triggers your audience, which is the deal-breaker of the situation. 

Take-Home Message

Producing a lead-generating landing page is a combination of science and art. Some techniques would do well in one situation while backfiring in another. There is no sure-shot formula for success. However, in this article, we have laid down the foundational pillars of rising on the ladder.

Got some queries? Talk to our experts.

Happy Creating!

The post Top 10 Tips For a Perfectly Optimized Landing Page appeared first on Matellio Inc.

To give deep insights into the connection of eCommerce and voice search, we have listed some pointers backed-up by thorough research. Scroll down to delve deeper into the subject

7 Ways to Optimize Your eCommerce Website for Voice Search

1. Website Speed Optimization
2. Use Schema Markups
3. Shift the Way You Search
4. Get Your Website Listed Online
5. Craft Your FAQ Page Well
6. Aim to be a Featured Snippet
7. Make Your Mobile Experience Better

1. Website Speed Optimization

Page loading speed is unquestionably an essential factor in determining the ranking of your site. The users discard anything that takes more than 7 seconds to load. As per research, a faster loading site backed-up by an efficient hosting server has a huge rise higher on the search engine rankings.

In the case of slow-loading pages, the voice search applications will not be able to fetch all the data requested by users. For keeping the interests of potential customers hooked, the loading should be optimized to under 2 seconds.

2. Use Schema Markups

Have you ever wondered what brings the content on top? Or what makes them reach the targeted audience? Well, a search engine considers many things to determine the relevancy of pages; getting them ranked in schema markup data and SERP is one of them.

Schema Markup also called structured data, not only aids in keyword ranking but can even provide an extra edge over the competition. Hire a proficient website development company equipped with a team of SEO Experts that can optimize your web pages for the structured data.

This category is exclusively designed for the search bars; therefore, it won’t appear on the website to your visitors.

3. Shift the Way You Search

A philosophical shift is what we require here to understand the voice-activated eCommerce world. The main focus of this shift is that we treat the voice searching as real conversations instead of a correspondence between an inquirer and a directory. When people avail of voice search, they are going to enter a query similar to the way they do use in real life. This implies that instead of entering, “weather San Francisco,” we will input- “ Siri, what is going to be weather in San Francisco?”.

Even Google data says that 70 % of Google Assistant requests are expressed in the natural language. Also, it is recommended to use longer text queries that are done by entering long-tail keywords.

4. Get Your Website Listed Online

If your business is local, then it is highly recommended to get the company listed online in the directories. Before stepping into the voice search world, this particular step is highly recommended. Smartphones use Siri for the Apple and Google Assistant for Android to execute voice searches. Unlike the text searches, a voice assistant can’t display the results for local businesses. So, in this case, what a voice assistant does is to present the online listing first. Hence, getting your websites listed in online business directories is going to be beneficial.

5. Craft Your FAQ Page Well

Having some content on your website, which linguistically mirrors the way people present their queries through spoken words, is again a critical yet tricky step. The FAQ page is a pretty simple way to kickstart with. When someone searches something using voice-activated methods, the question they ask will closely resemble the items listed on a questionnaire page.

Creating a link between the way people voice search using the assistants and the content written on your site is a fantastic way to boost your eCommerce site. It can easily fast track your page to look more optimized from the perspective of modern search tools. Avail the keywords that would naturally answer someone’s query.

In short, FAQ is the finest way to include keywords and make items available for voice search.

6. Aim to be a Featured Snippet

The concept of ‘featured snippets’ might be a thing that you are not very aware of, but in all your browsing, you must have encountered it. Featured snippets are when a search browser takes a section from your site and then highlights it. It is the manner of answering a question to a search request. It comes very handy from the perspective of a searcher who can avail the snippet as quick insight into the site.

Featured snippets, also known as position zero, are the driving factor in a voice search. If your site contains the answer to specific generic queries, the search engine would pick it and will put it on top of the search results. The benefits of this are more traffic on your website and a broad customer base.

7. Make Your Mobile Experience Better

Trading products on e-commerce websites like Flipkart or Amazon as the seller needn’t worry about many things, like having a dedicated hosting server, the plugins, and mostly ensuring that their site is mobile-friendly and responsive. These big brands do all this automatically for their sellers. But on the other hand, Optimizing an e-commerce site for mobile is a much difficult job in comparison to that of a company website. This is because eCommerce sites are supposed to have hundreds of high-resolution product images. This makes it a bit challenging for every page to load fast and still look appealing on a mobile device.

Having an e-commerce company, one has to ensure that both your developer and web designer know the significance of optimizing product images without compromising on quality. Testing the site using devices with varying resolutions will give you insights about pages. Remember, a terrible mobile experience will sue your rankings, be it voice-based or text-search.

Conclusion

Voice searches are no-longer the thing of sci-fi. In fact, they have rapidly become a significant part of our daily lives. Voice Searches have transformed the way people use smart devices and search engines. If you have been looking to hook your customers with voice queries, then this was the read for you. Leverage the tips mentioned above to initiate your voice-search efforts, then continue optimizing for high rankings. Embrace the voice search technology and take your E-commerce business to heights. Is there something we missed? If so, feel free to sound off in the comment box below. Till then,  Happy Searching!

The post 7 Ways to Optimize Your eCommerce Website for Voice Search appeared first on Matellio Inc.

What is a Plugin?

A plugin is a piece of program that contains a group of functionalities which can be added on a WordPress website. The extended functionality support webmasters with everything ranging from analytics and performance management to caching and social integration. The primary reason for the WordPress platform popularity is its massive plugin library- WordPress.org plugin directory which contains more than 55,000 free plugins. So the question arises, which of these plugins users should install on their sites? Today, in this article, we are going to list the seven best WordPress plugins for SEO, that will be helpful in optimizing your site according to SEO. Let’s proceed-

1. Yoast SEO
2. All in One SEO Pack
3. Google XML Sitemaps
4. Broken Link Checker
5. The SEO Framework
6. SEOPress
7. Rank Math SEO Plugin

1. Yoast SEO 

With 4.5 million-plus downloads combined with a thousand reviews, Yoast SEO is one of the best WordPress Plugins for SEO available in the market. In addition to improving your website’s SEO in all areas, this plugin goes an extra mile by taking care of the technical optimization as well. It comes with a variety of features that make it an all-in-one package.  Yoast SEO provides you with a lot of flexibility over the content of your site, allowing you to set meta descriptions, titles, and social sharing information on the posts. Yoast SEO includes several key ranking factors, such as Content, Keywords, Redirection, Twitter Cards, and much more. 

Features 

• Multiple Keyword optimization
• Content insights for premium subscriptions
• Optimize meta titles and descriptions on pages and blog posts
• Generate XML sitemaps and sync to Google Search Console
• Content analysis inclusive of readability check
• Generate Open Graph data for sharing posts on social media

Pros

• Wide range of features in a single plugin
• Yoast SEO is simple, quick and quite easy to work with.
• It is multisite compatible.
• Allows integration with social media channels.

Cons

• A significant number of security threats
• The speed of your website may reduce as all the features are loaded at once.

2. All in One SEO Pack

All in One SEO pack is yet another one of the best WordPress plugins for SEO. The plugin has a comprehensive set of features using which one can easily add meta tags, SEO titles, XML sitemaps, open graph meta tags and much more. It also aids in optimizing your WordPress website and the content for search engine providers. Since its launch in 2007, the plugin has accumulated around 2 million active installations. It works with an easy setup which permits you to access different settings availing a feature manager. 

Features 

• No setup required for this plugin
• Automatic meta tag generation
• Integration with Google Analytics
• XML Sitemaps support 
• Support for custom post types
• Free of cost WooCommerce Integration

Pros

• Cheaper than YoastSEO
• Provide access to more addons
• Automatic title optimization
• Avail its advanced tools to control indexing 
• Offers too many features in the free version itself

Cons

• No content analysis or SEO scoring
• No breadcrumbs navigation
• No importing data from Google Search Console
• The free version lacks support

3. Google XML Sitemaps

Google XML Sitemaps is another useful name in the list of WordPress plugins for SEO. The plugin is used to help the search engines like Yahoo, Google, Bing etc. to better index your website with a special XML sitemap. 

What is a Sitemap?

A sitemap is used by the search engine bots to view the complete structure of your website and fetch the results more efficiently. It keeps the navigation links organized by categories and predicts the manner in which dynamic links are going to function. While the architecture and navigational structure of a site are designed, the sitemaps come very handy in keeping the whole framework under control. As one activates the Google XML Sitemaps, the plugin will automatically generate an XML sitemap for your website which makes the indexing easy.

Features 

• Faster indexing of your stored content
• Individual Product control- control what products you want to be added/removed in your Sitemap.
• Individual Category Control- control which categories you want to add/remove in your Sitemap.
• Individual CMS pages control- control which CMS pages you wish to include/exclude in your Sitemap
• Dynamically generated Sitemap, i.e. always up to date.
• Increased conversions and reduced Bounce rate.

Pros

• Site indexing for Flash-based sites
• Revisit fresh and changing content
• Easy to create

Cons

• Limited File Size
• Not all URLs are crawled
• No Rank improvement

4. Broken Link Checker

Broken Link Checker is a simple and powerful plugin used for detecting broken links. Broken links can impact your website’s SEO and give bad experience to users. Hence, it is vital to keep checking your site from time to time for broken links and also fix them. Broken Link Checker checks your site for any broken links, missing images and redirects. With the help of plugin’s dashboard, one can edit and fix these broken links directly without having to update each page or post manually. Or they can simply remove the link and let the text be in its place.

Features 

• Detect links from posts, pages, and even comments that aren’t working
• Mark the broken links differently in a post.
• Gives an option to restrict the search engine from following a broken links
• Send notification via dashboard or email when some broken link is found
• Gives an option to search and sort the links by anchor text, URL, and much more.

Pros

• A simple and powerful Plugin
• Highly Configurable
• Free WordPress plugin
• Easy to use Dashboard

Cons

• Slows down your blog
• File size is large
• Becomes Resource Intensive
• Doesn’t check CommentLuv links

5. The SEO Framework

The next name in the list of best WordPress plugins for SEO is of The SEO Framework. The plugin is designed with the aim to offer a more advanced SEO experience than many other WordPress plugins present in the market. It is an open-source, free of cost plugin with the range of advanced settings for operations. Owing to the advanced settings option, users can take control of all the aspects of SEO. A standout feature of this plugin is its intuitive “SEO Bar”, which gives a colour-coded representation of your post’s SEO status. This functionality sets apart the framework from other free SEO plugins.

Features 

• Option of social media integration
• Automatically generates titles, descriptions and sitemaps.
• It is compatible with many extensions for extra features
• Useful for switching SEO plugin
• Support for custom types posts for WooCommerce and bbPress kind of plugins.

Pros

• No subscriptions or addons to worry as the framework is 100 % free
• Wide range of advanced settings
• The visual SEO bar is quite helpful
• Well optimized Plugin code which runs quickly and efficiently

Cons

• Since it is a new plugin, therefore it lacks a few support resources
• Absence of content analysis tool on posts 
• Not so user-friendly 

6. SEOPress

SEOPress is yet another WordPress plugin for SEO. It is a fast, simple and powerful plugin which includes tons of features that can be enabled/ disabled as quickly as possible. It has all the features that a SEOPress must consist just as descriptions, meta title, image and content XML sitemaps, open graph support, redirects and much more. For experienced users, this WordPress plugin comes with an easier setup for beginners and advanced controls. Also, the premium version of SEOPress has advanced functionality like Backlinks Integration, eCommerce Optimization, Video XML Sitemaps, Google News and Google Structured Data.

Features 

• With the help of Google’s suggestion tool, discover the suggested keywords for your content.
• Implement Google Structured Data types: product, article, video, product, event, recipe, business, course, review, and much more.
• Well-tuned content with the Content Analysis tool
• Track Google Analytics traffic and events via the built-in dashboard
• Generate and monitor 301, 302 or 307 redirections in one place
• Check the performance of your website with the help of Google Pagespeed

Pros

• Premium Version is cheaper in comparison to other plugins
• Beautifully integrates with third-party apps like WooCommerce, Google Analytics etc.
• Support Custom Post Types
• Doesn’t slow down your website

Cons

• Does not offer social media integration
• Updates and support of SEO press is not on a regular schedule

7. Rank Math SEO Plugin

Rank Math, another WordPress plugin for SEO, calls itself as the Swiss Army Knife of WordPress SEO. It is a fast-growing plugin for WordPress platform that permits you to optimize websites for social media and search engines. The plugin has a setup wizard and even during setup, it allows one to import data from other SEO plugins. Using Rank Math SEO plugin, one can easily add meta descriptions, titles, and open graph metadata to your blog posts. Rank Math also enables the generation of an XML sitemap, connection with Google Search Console and control access to plugin features depending on the user roles.

Features 

• Integration with Google Search Console
• Advanced SEO analysis tool
• Google Schema Rich Snippets are integrated
• Consist of 40 detailed SEO tests
• Social media optimization
• Auto Canonical URLs

Pros

• Claim to provide more features than All-in-one SEO pack and Yoast SEO.
• Relies on Auto-configuration that makes it easy to use
• Fastest growing Word Plugin
• All the functionality that is currently available is free
• Rank Math gives great tips when it comes to Content Analysis

Cons

• One can revert to previous Plugins
• SEO settings are a bit complicated to comprehend 
• Bit of incompatibility with other Plugins
• Can’t be used on Live sites as it is difficult to revert to past plugins

The Verdict

This concludes the list of best WordPress plugins for SEO, using which, one can optimize the SEO for their site. SEO is a never-ending process; one has to keep juggling between new techniques and plugins for raising the site’s traffic and ranking. Millions already use the plugins mentioned above for their website, you must have used a couple of them also. If not, then do it. Try a few and then find the best suiting your needs. Got some suggestions or maybe we have forgotten to add your favorite one on the list. Share in the comment box, and we will certainly add it. Happy Reading!

The post Which are the 7 Best WordPress Plugins for SEO in 2020? appeared first on Matellio Inc.

9 Tips and Tricks to Make Your Small Business Website a Big Hit

1. Set priorities for Your Small Business Website
2. Pay-attention to Visual Design
3. Mobile-friendly
4. Navigate-easily
5. Unique Web Design
6. Video Elements
7. Research SEO
8. Keep Off Outdated Technology
9. Meet Visitor Expectations

1. Set priorities for Your Small Business Website

More likely you are building a website for your small business because without one you can’t even think to survive in the market for longer and moreover you really can’t compete in 2019. Before you begin with the development work for the website of your business, you need to decide the business objectives and goals and keep that in mind throughout the entire development process. This would be going to help you to create a successful small business website, stay focused, provide you with the necessary details, generate leads, and increase sales.

2. Pay-attention to Visual Design

As we know, visuals are integral and crucial in order to convey the message in the content and captivate the attention of the users. And often it also helps to explain the complicated concepts in simple terms. As humans, we are attracted to visuals at first, like drawings, images, and tend to retain the information from them a lot longer. However, you don’t need to just go to the alluring images; they must be relevant to your content else the users will no longer pay attention to them. 

While deciding on the visual presentation, you need to ensure that

1. The product picture is highlighted. 

2. Images show the goal of your products and services. 

3. The main picture is displayed on the homepage. 

4. The product’s visual interface design is enhanced. 

3. Mobile-friendly

The current situation is that people can hardly imagine their life without a phone. So they do most of their things on their smartphones and use their laptops and computers only if they have something urgent or to work. When exactly the user would visit your website through a smartphone, he would expect to view the same content, as he would on a desktop or a laptop. For this high and enhanced quality of user experience is required, so hence the responsive design is needful for every business website. 

4. Navigate-easily

Image Source

As a business, you should not expect your users to experience complex navigation. Just to explore a website. This is why bad navigation is a killer. Also, complicated navigation often irritates users as users need to constantly struggle with the website just in order to find useful information and details on the website. So while planning a website, ensure that your navigation is seamless and quick. 

5. Unique Web Design

The website, especially a business website, should consist of unique web design. As, it is understood that a website is a reflection of your brand and business, so you need to ensure that you make a lasting impression on your customers with your uniquely designed website. Like if your website ends up looking just like others, viewers may lose interest soon. So, while designing a website, you need to keep the look and feel unique and fresh. After all, often, the first impression is the last impression. 

6. Video Elements

You can also add video elements; it could be anything related to the latest trends as well, testimonials or any kind of web content you wish to include on your website, to provide a message which is relevant to your site, and of high and enhanced quality.

7. Research SEO

SEO is a concept you’ll need to keep in mind, throughout running your website, and also you need to find the designer, who would help you to understand the basics in the first place. Because it is, unfortunately, website traffic does not just appear by itself. There are things you must do in order to get your website noticed. Just so people could find and search you easily online. So you obviously would want to educate yourself about some of the concepts. 

8. Keep Off Outdated Technology

Outdated technology would make your new website appear outdated. Moreover, it makes your entire business appear to be out of touch as well. So unless you are into antique business ensure that your new small business website appears fresh and relevant.

9. Meet Visitor Expectations

Your visitors will definitely have some expectations about the information and details they wish to find when they land on your website. Therefore telling your story, showcasing your amazing products or services, and showing examples of dealing with your benefits and consumers are absolutely essential. It is also essential to find out what exactly your visitors expect and accept quickly and easily.

 Conclusion

A company’s website is never really complete, until you add or change elements as your business grows, so you need to adapt things like SEO or other mobile designs. And always remember, you need to keep your customer’s needs and wants in mind when it comes to your business website. The best website offers a memorable and inspiring user experience via design, layout, color schemes, images, fonts, and more. 

The post 9 Tips and Tricks to Make Your Small Business Website a Big Hit appeared first on Matellio Inc.

Five Ways to Win Over the Website Visitors

1. Provide favorable load speed and functionality
2. Optimize your conversions
3. Make your content authentic
4. Focus on design
5. Establish Credibility

1: Provide Favorable Speed and Functionality

Speed and functionality are the most common issues that many companies face. Having favorable speed can enhance and improve visitors. If a particular site is taking time to load or has functional issues, the user will ultimately get irritated. Below mentioned are some steps in order to avoid shortfalls:

              A) Resolve Speed Issues

Of course, users pay attention to a site but not for too long. Chances are you would lose every second if page loading is slow an and this also increase the unwanted cost of your business. Mobile sites take two seconds or less than that, it experiences a 15% higher conversion rate. But you need not worry, we can fix the speed issues

1. By optimizing the images you can limit the size of the images to less than 100kb.

2. Make Use of lazy-loading schemes in order to display important sections of your site

3. Go for a content delivery network to render content as fast as possible

4. Google’s Page Speed Insight tool can help you track and resolve the speed issues

5. Suitable quick loading speed is a success for your website.

B) Fix Downtime Issues

At times it happens that a site becomes inaccessible to the target audience when it hits the downtime. In such circumstances its best to:

1. Go for web hosting service that fulfils the basic requirements of your site.

2. Uptime monitors set up to notify you when the site is down.

3. If you are using faulty plug-ins and themes, the chances are more, your site hits the downtime. So, An acceptable downtime experience keeps your site accessible for effective and efficient user experience.

C) Check Error Pages

Keep a track on error pages as well. As error pages are basically those Universe Resource Locators that are no longer into existence. Think like a user, In case you land on a page that is not available to you, you are then bounced to an error page and this where your website could experience a loss. Although, You can keep a track of error pages with the help of site audits on a regular basis. Jot these points once you have identified the errors:
Work hard on your website’s design and content of error pages and make them interactive and user-friendly.
You can also redirect your target audience to an alternative webpage.

2. Optimize Your Conversions

There are website components that could assist a business initiate a conversation with site visitors. For instance, A contact form would help users inquire about products and services you are offering according to your users’ needs.

A) Write Effective Copy

Websites with effective copy can win hearts and build trusts and make use of powerful words can make the message convincing and triggers action.

B) Call to Action

Consider making it easy for your customers to navigate through or site pages in one go and finding the relevant information and details alongside. Call to action, abbreviated as CTA’s helps your users to right landing pages.

C) Make Use of Lead Magnets

Many businesses and companies can provide you with the research reports, e-book tools, templates and white papers in exchange for visitors personal contact details, for instance, companies can channel customers into their sales funnel by offering free social media workbooks. Moreover, not only this but the companies can also generate more sales from their existing organic traffic on their website, by using the effective conversion optimization techniques.

3. Make Your Content Authentic

A website isn’t just an online brochure that communicates business offerings. It is a platform as well where you can establish and maintain a long-term relationship with your visitors. Moreover, audience-centric content in the form of blog posts, infographics, and videos helps you establish a connection with your site visitors. we have jotted down some quick tips to publish authentic and catchy content :

A) Remember, site visitors, are not interested in your products and services rather, They look for solutions to their problems.

B) You could try and Work on defining a content voice. Is it quirky, humorous, or something else? Think, how you can bring out your brand’s personality and market your content as a human-to-human conversation.

4. Focus on Design

Usually, customers are attracted to the website design as they understand about your business through the websites designs and content. Below mentioned points will guide you about how you can implement a design that resonates with your site’s visitors

A) Ensure the consistency of colors, fonts, and styling all across the pages.

B) In order to re-enforce the business identity follow the brand guidelines.

C) While designing the brands website keep your potential audiences in mind, every aspect should be functional and easy for your audience to navigate and locate information.

D) Make use of high-quality images, videos and sophisticated color palette, for instance, Apple’s website.

5. Establish Credibility

As we all know, the websites are the first point of contact for the visitors, and they are looking for the credibility factor at the discovery stage.

A) Customer Testimonials

There can be more user engagement and appreciation by adding testimonial videos because the testimonials act as social proof to the merit of your services.

B) Press Mentions and Quality Seals

The press mentions and quality seals, on the web site’s homepage or “About Us” page, put your business on another league. Showcasing shiny logos can build the right perception of your business.

C) Privacy Policy

The Privacy policies of any website are of utmost importance. As there are some visitors that wary about their personal details. So, a website’s privacy policies showcase transparency about the user-data and communicate its safety.

Final words

A business website is the first point of contact for visitors and customers. Prospects at the discovery stage are looking for credibility factors. You now have all the action steps. Start putting the system to work and take your website to the next level!  contact us!! hurry!!

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