AI in customer experience has become a hot trend for the business world! Whether big or small, today’s leading businesses make great investments in AI to enhance their customer services. In fact, Microsoft predicts that by the year 2025, almost 95% of the customer interactions will be based on custom AI solutions and mobile applications. 

But, the main question is that how do these companies make use of AI in customer experience? In other words, how AI enhances the customer services of digital businesses? Let’s find answers to all such questions in our blog below!

How AI Enhances Customer Experience?

Right from offering detailed insights to understanding and analyzing the customer’s behavior in real-time, here’s how AI for customer experience is becoming a bigger trend for enterprises today!

1. Customer Behaviour Analysis

Getting the exact user behavior is quite beneficial, especially if you are related to customer-centric fields like retail and e-commerce. That’s where AI solutions come to play!

Today, the leading businesses are using computer vision applications and NLP to get an accurate analysis of customer behavior and their shopping patterns. The digital cameras in the store capture the user’s visuals, which are then analyzed by the computer vision application. Based on the results, the AI system then suggests the most suitable items to the user with discounts that they cannot refuse. 

All that increases the overall sales of the store while enhancing the customer’s shopping experience. The use of NLP in custom chatbots is also similar to that, except that in this AI application, the user-behavior and emotions are verified through their texts.

Read More: Explore how to consolidate all your customer data, analyze it with cutting-edge tools like AI and machine learning, and transform it into actionable insights with customer intelligence platform development.

2. Voice-based Searches

Another crucial aspect that has been facilitating the use of AI for customer experience is voice-based applications. We all know that customers are king, and a happy customer is indeed a great source of marketing your brand in front of thousands of other people. That’s why to provide ease of shopping to the users, many online businesses today have made voice-based search a core feature of their website and mobile apps. 

With this unique AI functionality, the customers could search for relevant products/services on your site by using their voice commands. Not only that, but with voice recognition applications, your systems can even identify the users with their voice. They could then provide them personalized suggestions based on their past interaction with your brand. 

All that eases the user’s shopping experience, and eventually, you get happy and loyal customers for your brand!

3.Personalized Services

Another benefit of AI in customer service is that it facilitates personalization. Now, we all know that to succeed in today’s competitive market, personalization is the only key. The customers would like to get special services from their brands, whether it is special discounts, early access to sales, and updates about new products. 

However, analyzing customer loyalty and sending personalized messages to every customer may seem tedious to businesses. That’s where AI in customer experience comes to play! With the help of automated AI solutions, you can capture the customers’ accurate emotions and sentiments with respect to individual products/services. From that, you could eventually target all those products that have fair to excellent user-experience.  

All in all, with smart AI solutions, you could detect the personalized behavior of the customers with specific products/services and could then suggest similar products seamlessly. 

4. Conversational Chatbots

A chatbot is not a new term in the global market. Instead, it has become a much-needed aspect for the businesses of the digital era. However, with the recent advancements in the AI development sector, conversational chatbots have become global. Conversational chatbots are advanced AI applications that could easily understand and mimic human responses. 

These smart and user-friendly chatbots work without any human-dependency and offer the best possible solution to user problems in real-time. That means you do not need to have dedicated customer service employees 24/7 to attend to customer queries and other mails. 

But, wait, that’s not it! With conversational chatbots, you can even target your audiences in a better and more personalized manner. The smart AI capabilities of conversational chatbots analyze the user behavior from texts, calls, and mails and then offer you detailed insights from those conversations. You can use that to frame personalized marketing strategies such that the customers cannot deny it!

Read more :Top 7 Tips to Hire the Best UI/UX Designer  

5. Efficient and Unsupervised Learning

Finally, we have another excellent use case of AI in customer experience – unsupervised learning. You may have often noticed that customer service is mostly a human-oriented job. That means the customers would only like to talk with a human resource rather than a machine. But, with the latest advancements in AI, that issue is also resolving slowly.

The use of NLP and conversational chatbots are today helping many big and small businesses to automate their customer service tasks completely. Right from generating emails to answering the queries based on the user’s emotions, AI in customer experience is slowly becoming a viral and profitable trend for enterprises. What’s your excuse for not investing in this trend?

Read More: AI-Powered Customer Service: The Future is Here!

How Can You Leverage AI for Customer Experience?

Now, most of you might be thinking that how your business can leverage the benefits of AI in customer services? Well, the answer to that question is simple – by investing in custom AI solutions. And who better than Matellio could help you develop reliable and cost-effective AI solutions for your brand?

With years-long experience in delivering efficient AI solutions to startups and Fortune colonies, we are the leading choice for AI software development. Right from voice-recognition systems to smart AI applications and even computer vision solutions, our certified and experienced developers strive to deliver the best solutions satisfying your business needs. 

In only five steps, you can also develop an effective AI solution to enhance your customer experience.

• Fill the Form

The first step to implement AI for customer experience is to fill our consultation form. To avail of our free expert consultation service, you need to provide some of your basic details like name, contact number, a valid special address, and a short message describing your requirements.

• Consult with AI Experts
  

Once the form is submitted, our business analyst will schedule a meeting with you based on the timings suitable for both of you. You can then discuss your business requirements and any ideas regarding the implementation of AI for customer experience. Our AI experts will not only help you check the feasibility of your AI development idea but will even offer you the most trending insights of the market that could enhance your project. 

You could know about various tools and tech platforms that could be used to make your AI implementation successful and user-friendly. All in all, with expert consultation, you will be all set to make your business the most innovative and profitable that too cost-effectively.  

• Choose the Best Features and Designs

  Features and design play a crucial role in the success of your custom software solution. Having at least two to three advanced features and an aesthetic design for your AI solution is very much needed to stand apart from your competitors. Hence, make sure to invest actively in UI/UX to make your AI solution user-friendly and accessible. You can even access our content resource to get a detailed insight into UI/UX.

• Hire Professional AI Developers

Once your features and design are finalized, the next and most crucial step is to hire professional AI developers for your custom solution. You need to have a dedicated team of tech-savvy engineers to implement AI in customer experience success. For that, you can leverage our flexible hiring models that best suit your project and business needs. 

Furthermore, you can even utilize our staff augmentation services that enable you to hire our dedicated resources until your project is completed. That means our experienced developers will work on yur project dedicatedly till the project is successfully finished. 

So, choose the best model as per your needs, and implement AI for customer experience seamlessly. 

• Test and Deploy

  The last and final step in our custom software development process is testing. Testing is the most crucial step as it detected the bugs and errors left unidentified during the AI development. 

  Hence, to ensure that your software is smooth and user-friendly, we offer manual and automated testing as an integral aspect of our development process. You can choose the most suitable one depending on your project needs and make your AI solution smooth and efficient.

Conclusion

With the advent of artificial intelligence in the global market, many things transformed significantly. Right from the implementation of RPA to facial recognition and conversational chatbots, the business sector took a huge leap of innovation using custom AI solutions and mobile apps. And today, AI in customer service is playing another major role in transforming the face of the global business sector.

 So, when the whole business world is following the trend of AI in customer service, why not you? Reach us today, and transform your business into a profitable next-gen organization. Plus, get a free consultation to avail the best ideas for your business.

Till then, Happy Reading!

The post How Can AI Help Improve Customer Experience? appeared first on Matellio Inc.

Whatever the scenario may be, if you want to attract and hold the online users on your site, then having an excellent user-interface and user-experience is a must. And how can you achieve that? Simple! By hiring perfect and professional UI/UX designers. But, what are user-interface and user-experience? Let’s have a look!

What is User-Interface?

User -interface is simply the design of your site or web app that is visible to the users. The design that engages the users and holds them on your site is preferably considered as the perfect user-interface. Menu, touch screen interface, tools, icons, buttons, and images are some of the vital components of the user-interface. 

All these elements greatly influence the user’s decision to stay on your site or not. Hence, your website’s interface should be user-friendly. Even if you have several advanced functionalities and they are not accessible by your users, then it may not be that worth having them. The right color theme, proper fonts, proper images, all contribute to an excellent user-interface. 

Read More: Key features of any good User Interface design

What is User-Experience?

User-experience is nothing but a concept of providing an excellent experience to the online visitors of your website. If your site offers exceptional content and great images with simple access to the visitors, then it is said to be having an excellent user experience. 

In today’s digital market, if you offer something exceptional and useful to your users, then it is said to increase your user-experience. Any advanced features, personalized services, easy to navigate the site, no installation charges, etc. are said to increase the user-experience. Hence, one must invest in UX to not only increase customer loyalty but also to enhance their brand value. 

How to Hire the Best UI/UX Designer?

Now that you are aware of the two terms viz. user experience and user interface, let us quickly discuss the top eight proven tips for hiring the best UI/UX designer for your project!

1. Look at the Portfolio

The portfolio of the designer can reveal much of its skill and expertise in the desired field. If you want to have a thorough idea about the workings of the UI/UX designer, then it is better to look at his portfolio. The portfolio includes all the past work that has been done by the designer. It may include app designing, website designing, or even developing high-end desktop modules. 

Verifying all the past work of the UI/UX designer, and carefully analyzing the reviews by their past customers could help you properly evaluate the designer’s work. Moreover, it would also give you an idea of the work strategy of the designer and whether it suits your organization or not.

2. Curiosity Plays a Great Role

As we discussed in our previous blog, curiosity plays a vital role in defining the overall commitment of the designer. Even if you hire a designer with several certificates, but he is not willing to upgrade or learn new skills for your project, then he is of no use to you. 

On the other hand, if a person has limited skills, but is ready to learn and adapt to new things, then that UI/UX designer should be your first choice. That’s because he/she is ready to explore and learn new things that will enhance your project. Now, to know whether a person is curious to learn new things or not, you can ask them several questions like:

• What was the recent thing they learned in designing?
• What platform do they like the most for learning and exploring new things?
• Are they looking forward to learning any new skill for enhancing the project’s design?

3. Strong User Research

Research plays a vital role in defining the skill and experience of your chosen UI/UX designer. If the person is really interested in the project, and his/her work, then they will surely do a lot of research work before and during the product development. While some designers may craft a beautiful design for the project, meeting the end goals can only be achieved with proper research and satisfying the user’s needs. 

That’s why you should hire only those UI/UX designers that have strong research capabilities. They need to be in sync with the latest designing approach, and should also generate an aesthetic design for the project. 

4. Support and Maintenance is Essential

Once the project is completed, support and maintenance play a vital role. You need to have all the latest features in your app, to keep the users engaged.  Whether it’s for the features, or the design, having an up-to-date software or mobile app is the basic need of today’s businesses. 

That’s why always hire UI/UX designers from a trusted and experienced software engineering firm. An experienced firm will have all the dedicated resources available for you and would provide reliable support and up-gradation services to you at cost-effective prices. Moreover, their UI/UX designers would all be certified and in sync with the latest designing trends. 

5. Look for an Experienced Designer

Experience can never be denied when hiring a perfect person. Whether it be a software developer, app developer, or even a content curator, experience plays a vital role, and similar is the case for a UI/UX designer. Having a good experience in the relevant field conveys that a person may have all the solutions to the problems that might come during the designing process.

That’s why, while hiring a dedicated UI/UX designer, make sure that it has a certain number of experiences. That will not only ensure a better designing process but will even enhance your brand’s value amongst your clients. However, do not forget that if a person has some years of experience, and he/she is not flexible or curious to learn anything new, then he/she may not be worth hiring. 

6. Hiring Plans are also Important

While hiring the best UI/UX designer, one thing that is often underlooked is the budget. You need to have a certain budget for your project, and that budget will decide the type of designer you would need. For instance, if your project is not that big, and requires just a few cuts and taps here and there, then maybe hiring a freelancer would work!

However, if your project is medium or big, and it directly portrays your brand value in front of your audience, then it is advisable to hire UI/UX designers from a reputed and cost-effective software engineering firm. Why? That’s because a software engineering firm will offer you certified and professional designers that will have years of experience in delivering an aesthetic design for various projects. 

7. Agile/Lean UX is Vital

Last but not least is agile/lean methodology. One of the toughest situations that are often faced by the designers and the managers is the capability to be in sync with other teammates. There would be much chaos if the designs of even a single panel are not according to the end-user. That could even leave a negative image of your brand in front of your clients.

That’s where the agile methodology comes to play. Under this type of methodology, the designs are firstly approved by the customer, and then the development work is carried forwards. Also, the designer will have to strategically think to satisfy the needs of the client much faster and in an efficient way.

Also Read- How to Hire Developers on Contract?

How Can We Help?

So, those were some of the popular and proven tips that can help you find the perfect UI/UX developer. To conclude, we can say that there is nothing permanent in today’s tech-driven world. Everything here changes fastly, and so is the scenario with the designing field. Today, one of the greatest aspects for marketers is to satisfy the user needs and provide an excellent user experience. For that, you will be needing a professional and experienced UI/UX designer.

We, at Matellio, have got all the dedicated resources that can deliver a perfect and most aesthetic design for your projects. Whether you are a startup or a Fortune 00 company, our certified UI/UI designer promises to satisfy all your customer needs at the best competitive prices. Want to know more? Reach us today, and witness a digital change in your work. Plus, get a free 30-min consultation from our experts over your next big project! 

Till then, Happy Reading!

The post Top 7 Tips to Hire the Best UI/UX Designer appeared first on Matellio Inc.

Today in this blog, we discuss the following points:

• What are the landing pages and their purpose?
• Type of landing pages.
• Software that we can use to build a landing page
• Best examples of the landing page in 2020

But First of all, What is a Landing Page?

A landing page is a standalone web page that is created to attract and convert the general site visitors into potential customers. A landing page comes with a simple design and navigation, and it is designed for a particular purpose. It is built for defining business values and generating leads as well. Landing pages are different from other pages of the website.

Mostly landing pages include features like:

• An explanation of videos.
• Social proofs of the brand.
• FAQS and, 
• Why Choose Us sections.

 The purpose of a landing page is to serve better to people who showed their interest via ads.

What are the types of Landing Pages?

 There are different types of a landing page, such as:

• Click-through landing page –These types of landing pages quickly give you details about the offer you clicked on. Once you clicked on an ad, they’re-direct you to the website’s checkout page where you could make a purchase.
• Lead generation landing page – These type of landing pages takes the information of the visitor who tours the website. The page contains a simple form of inquiry that requires name, email, phone number, etc. of the visitor. Such kind of landing pages is widely used for marketing.
• Infomercial landing page – These pages are very long in size about 50ft; users need to scroll it a lot. It includes a detailed sales message which automatically develops an interest in the visitor to check it in detail.

 Other types

• Home page
• Microsite landing page
• Viral landing page

What Factors should be Considered while Developing a Landing Page?

Consider the following point to give the best experience to the user and to build the best landing page as well.

• Structure pattern
• Develop a clutter-free design
• Use click to call and click to scroll
• Use headers and footers
• Follow the hierarchy and mobile approach
• Thank you! -this page is a must. So, don’t forget to add at the end of the page.
• Page loading time
• Normalize the design of buttons, forms, and grids
• Responsive and readable.

What is a Landing Page Builders and which are the popular Landing Page Builders?

Builder is the best tool to build landing pages faster to get leads, surveys, and for experimenting on ideas. You can use a builder to create landing pages for eCommerce websites, for marketers, for researchers, and creators.

But which building tool is best. Well, there are so many tools available in the market. It mainly depends upon your project requirement that which one will perfectly suit them. Here we’ve listed some popular builder tools below. So, check it out.

Best Landing Page Builder Application

1. Marketo Landing Page

What the page does well?

• Headlines clearly deliver the intent of the page. 
• Pre-download images on the page clearly show insights of what receivers can expect when they download the report.
• Bulleted lists allow users to quickly scan through the report contents.
• Reports are backed by social proof like customer testimonials, company badges, etc. to  garner customer trust.

What could be done right?

• Exits Links including Marketo logo and legal link provide  additional exit choices to the visitor which could lead them to exit the website even before they download it.
• Long form that includes 5 fields can be daunting for customers in the consideration stage. Irrelevant fields such as “Job Title” and “Company” could be removed.
• CTA button colors don’t stand out. 
• CTA button copy can be made more specific and customer-friendly in a way that encourages people to click.
• Large blocks of italicized content turn down the visitors.  
• Headshot along with the customer name would add great value to the credibility. 
• Adding some white space to the page would make it more aesthetically appealing.

2. Slack

What the page does well?

• Unique scrolling style allows the display of necessary information only without move up and down the page often.
• Lead capture form is present whether the visitor scrolls up or down the page.
• CTA Button copy is short, compelling, direct, and uses the word “Free”, leading to higher CTRs.
• Single field form make it very likely for the visitors to complete the form.
• Only one form field makes it highly likely that visitors will complete the form.
• The images are bright, engaging, use brand colors, and are relevant to each corresponding section.
• Use of social proof is likely to make visitors feel compelled to use Slack.

What could have been done better?

• There are several exit links, including the Slack logo, “Sign in,” “See all apps,” “See customer stories,” “product,” “pricing,” and “Enterprise Grid” — making it more likely for visitors to leave the page without converting.
• No privacy policy might deter prospects from handing over their email address.

3. Oracle

What the page does well?

• The Demand Gen Report statistic in the copy isn’t “recent” like it states — it’s from before 2016, while the copyright date on this page is 2017.
• The image of the white paper provides visitors with a preview of what they can expect to receive by downloading the white paper.
• The contrasting color of the form stands out and draws attention, enticing visitors to complete it.
• The unchecked opt-in box ensures that prospects who opt-in want to receive emails from Oracle.

What could have been done better?

• The company logo and navigation at the top of the page could potentially remove visitors from the page without downloading the white paper.
• The small copy on and beneath the form fields is difficult to read.
• The white CTA button doesn’t stand out as much as it could because there is white at the top and bottom of the page.
• Exit links in the footer provide visitors with even more ways off the page.

4. Google Hire

What the page does well?

• The Hire logo in the top left corner immediately lets visitors know where they are when they land on the page. The fact that it’s not hyperlinked also won’t let people click away making this a great post-click landing page.
• The clear headline tells prospects the demo will include information about recruiting tools.
• Minimal, to-the-point copy allows visitors to quickly read through and determine if they want to convert on the offer.
• Encapsulating the form helps it stand out on the page, likely increasing conversion rates.
• The privacy policy link in the footer adds trust value, making prospects feel more comfortable with submitting their personal information.

What Could be Done Better?

• Message match could be improved. I was taken to this post-click landing page from a Hire webinar promotion with a CTA button encouraging visitors to “Sign Up” for the “upcoming webinar”. The post-click landing page does not mention a webinar at all, but instead, promotes an on-demand demo. If Google Hire considers their webinar and demo to be the same thing, increasing the message match between the two pages would likely diminish any confusion in visitors.
• 14 form fields is a lot, even for the consideration stage of the marketing funnel. Breaking this up into a multi-step form could reduce form friction and result in more conversions.
• The turquoise CTA button is similar to the other shade of blue on the page. Making it more contrasting, like orange, would make it “pop” more.
• The page is unbalanced. Including an additional post-click landing page element to the left of the bottom of the form, such as a customer testimonial or an engaging image, could make the page more aesthetically pleasing.

5. Uber

What the page does well?

• The Uber logo at the top of the page immediately lets visitors know where they are. The fact that it’s not linked to the homepage acting as an exit link is also a plus.
• 5 form fields are appropriate for a signup page, especially since they don’t ask for very personal information.
• The optional promo code field is smart because it doesn’t appear unless prospects click, keeping the form limited to 5 fields.
• The green CTA button stands out because there’s no other green on the page.
• The arrow on the CTA button acts as a directional cue, indicating that visitors should click to see what’s on the other side of this post-click landing page.

What could have been better?

• Hardly any copy on the page might leave visitors feeling under informed and uncertain.
• Adding social proof, such as a quoted testimonial from a current Uber rider, might instill more trust in visitors.
• The “Sign up” copy on the CTA button is not original or personalized. “Get a ride now!” is more descriptive and exciting.

6. IBM

What the page does well?

• The headline is distinct and intriguing, compelling visitors to continue down the page to learn more about the offer.
• Minimal copy provides a brief overview of the white paper without overwhelming prospects with unnecessary information.
• Providing the option to switch languages is a great idea in theory. Unfortunately, when visitors select another language, they’re brought to the homepage instead of directly translating this post-click landing page.

What could be better?

• Header and footer navigations could easily distract visitors from the present offer and send them away from the page without converting.
• Balancing the page by adding an image or customer testimonial on the left side would make it more visually appealing.
• The CTA button could be improved according to our post-click landing page best practices. The color could be more contrasting and attention-grabbing, and the copy could be more customer and benefit-oriented.

7. LendingClub

What the page does well?

• The headline uses bold formatting to highlight the value proposition.
• Encapsulating the form with color contrast makes it attention-grabbing.
• The red CTA buttons contrast and stand out on the page, likely increasing conversions.
• The “Investing through LendingClub” section provides the main benefits of partnering with the company, without filling the page with overwhelming amounts of copy. Plus, the specific percentages of investments serve as social proof.
• The company logos also act as social proof and let visitors know that many big-name brands recognize and trust LendingClub.
• Multiple CTA buttons provide prospects several chances to convert on the offer.

What could be better?

• Multiple exit links — the LendingClub logo, “terms of use,” “Learn more,” several words in the fine print, and the footer navigation — could remove visitors from the page without converting.
• Shifting the direction of the man’s eyes in the photo to look at the lead capture form might subconsciously encourage more visitors to complete it.
• Changing the CTA button copy to something more engaging and compelling like, “Start investing now and earn returns!” may result in more conversions.
• The excessive amount of fine print at the bottom of the page is intimidating and could make prospects wonder if the company has a hidden agenda.

8. Microsoft

What the page does well?

• A benefit-oriented headline lets visitors know that they could improve their team’s mobile productivity with Office 365 and encourages them to learn more with the ebook.
• The product image shows prospects what they’ll receive if they choose to download the ebook. Enlarging it and making it more realistic might improve conversion results even more.
• Bullet points with minimal copy allow prospects to scan the page for the relevant information.
• The encapsulated form stands out, directing a visitor’s attention to complete it.
• The green CTA button is attention-grabbing because it contrasts well with the rest of the page.

What could be better?

• The hyperlinked Office logo could take visitors away from the page without seeing the offer and converting.
• The image of the man seems irrelevant to the offer. Replacing it with a person using Office 365, or reading the ebook, could be more efficient.
• Eight mandatory form fields might be intimidating for somebody who’s only in the consideration stage of the buyer’s journey.
• The CTA copy isn’t precise or enticing. Changing it to something more personalized and exciting like, “Send me the eBook!” would likely encourage more prospects to click.
• “See plans and pricing” at the bottom of the page might distract visitors from the main offer and prevent them from converting.
• Adding social proof, such as a customer testimonial or trust seals, would increase credibility.

Conclusion

We hope that you are cleared with what are landing pages, landing pages builders, and with the help of examples, you get inspired to build your landing page for a website. Consider the critical points that we mentioned above to design the best and attractive landing page. And if you are looking for expert help, then feel free to reach out to us.

The post Best Landing Page Examples of 2020 appeared first on Matellio Inc.

Intrigued? Scroll Down to know more!

1. Understand your Audience

Find the needs of the audience. You got to have an outgoing approach for designing a fantastic voice user interface. Try to understand your audience’s behavior and act accordingly.

2. Define Product Capabilities

The next step in this process is to define the shape and capabilities of the product. Leverage following steps for accomplishing the same

• Create Scenarios

It is essential to create scenarios before the app ideation phase. Keep your users in mind while designing the voice user interface. At times, it gets baffling to find out which scenario is important. You can use case matrices for clarity.

• Compatibility with Voice

The chosen scenario must be compatible with voice. The core behind this step is to figure out the easiest and beneficial case for the users. On and all, there are three factors associated with it- Utterance, Intent, and Slot.

1.    Utterance – Different methods a user can present the request is called Utterance. For instance, “can you play me a song”, “Play some music”, and “ I want to hear a song” can be used as an alternative of one another.

2.    Intent – The intent is for presenting an overall objective of the voice commands. High Utility and Low Utility are the two kinds of intents.

3.    Slot – Known as a backup for utterance, slot delivers results for queries when utterance fails. It can be both mandatory and optional

3. Prototype Creation

Dialog flow helps in creating voice interaction between the technology and users. A dialog is a prototype that illustrates conversations between the voice assistants and users. For accomplishing the same, various prototype tools can be availed such as Google SDK, Sayspring, or Amazon Alexa Skill Builder.

4. Dialogue Writing

Dialogue acts as a foundation for voice user flow. They should be precise and limited to a few steps.

5. Seamless Experience

The concept is quite new and the users might face some issues in getting started. Don’t wait for the users to ask queries, instead lend them a helping hand beforehand.

6. Error Identification

Identify the errors in the initial stages. Mistakes like Misspellings, Ambiguity, Mispronounce, and not providing relevant options. This will help in improvising the content quality.

7. Brand Identity

Human conversational tone plays a major role in portraying the brand’s identity. This will help in expressing emotions for your product in a human way. Eventually, it will help in long-lasting impression on the minds of users

8. Use Existing Data

Try to use existing data and create a personalized experience for the users. For instance, if users say, “I would like to order Hakka Noodles” then the solution can revert with “would you like to repeat your previous order?”

9. Product Testing

Testing is essential in the development of any project, Voice user Interface is no exception! The same can be accomplished by targeting users and via using test stimulators.

10. Observe your Product

Once your product is launched in the market, it’s time to make some observations. This step will provide the clarity of how users are going to utilize the product.

11. Overstuffing is a big No-No!

Action options shouldn’t be too much. In the case of VUI, less is more. Whatever content you’re providing in the product must be of value, i.e. should be full of understanding and meaning. Never ever stuff the interface with too many bells and buttons.

12.Task Confirmation

Task confirmation should be provided to the users for a refined experience. It will eradicate the phase when users ask the voice user interface about task completion or incompletion.

Take-Home Message

For crafting a perfect voice user interface, you need to jot an elegant methodology to provide the users with missing data without overwhelming them. Designers need to handle the expectation bar users got from everyday conversations. The core of the matter is that human communication is context-bound, but in voice interaction, users should be guided properly. Provide them with various kinds of information like what users can do, the functionality they are using, how to express their intentions appropriately, and provide visual feedback so the users know if the solution is listening.

Got some queries? Feel free to reach out to the experts at Matellio!

The post How to give your best shot at creating a Voice User Interface Design? appeared first on Matellio Inc.

Matellio has brought some great app design practices for businesses to adopt.

Curious?

Scroll Down!

Best Practices for Mobile App Design

1. Easy Onboarding
2. An Intuitive Design
3. Seamless Experience
4. Clear & Concise Images
5. Decluttering
6. Loading Time

1. Easy Onboarding

“First impression is the last impression.”

This phrase may hold true in certain cases, but when we talk about app design- there are no better words!

The first screen users view on your app would be of onboarding. If the onboarding procedure is lengthy, monotonous, and even confusing, then it will easily scare away the users from your app.

2. An Intuitive Design

Your app has top-notch features, interesting content, amazing images, but all this will be for nothing if your users can’t navigate through the app.

For an easy navigation, your mobile app must be intuitive for a seamless user experience. To simplify this, ask yourself, “Is your app easy enough to access without much explanations?”

Select recognizable patterns and icons for achieving the same.

3. Seamless Experience

Whether the user is availing the app on desktop, or mobile- the transition should be seamless. All the design elements should be the same, for instance, a blue CTA on a website shouldn’t be portrayed red on mobile. Seamless experience across all devices simply proves your brand trustworthiness.

4. Clear & Concise Images

Images are an intricate part of the app designing process. Image size, aspect ratio, image resolution, and architecture are some of the elements that needed to be taken into consideration while catering the same. Remember images shouldn’t be large to load. Also, while compressing images, don’t compromise on resolution as this would result in a vague image,which is a big NO NO!

5. Decluttering

Reduce the cognitive load which implies less stress on the human brain.  Avoid providing too much information at one go. We, as humans, have limited cognitive power and spend it on multiple tasks.

Don’t jam pack too many things on a single screen. If you feel the screen is underutilized, then take central alignment into usage. The key here is to let your UI breathe!

6. Loading Time

Can’t stress on this factor more! Your app should have fast operating, else it’s bound to lose users. As per studies, 48% of users will stop using an application if it has a slow response time.

However, no matter how much effort you put into making an app fast- things like slow internet affect the processing time. Therefore, make sure your app is not very heavy and takes less time to load. Your content must fill the screen in a proper aspect ratio, but shouldn’t overwhelm the users.

Take-Home Message

As a brand deciding to launch an app or a company having an existing solution in the market- taking care of market trends is essential. Go the extra mile and design something that stands out of the crowd. Your app should be a proper solution of creativity and functionality.

You have only a few seconds to grab the attention of users, hence it’s crucial to stick to the best design practices. We hope this article will prove to be of great benefit!

How can Matellio help?

Matellio, a double decade software engineering studio, is here at your service. Our experts can guide you through the best practices for achieving best design. Share your requirements and our experts shall get back to you within 24 business hours.

The post Which is a Good App Design Practice? appeared first on Matellio Inc.

In this blog, we will discuss some effective web design strategies to help you grow your conversion rates. 

Here are the 5 Web Design Strategies to Boost Your Conversion Rates

1. Value Proposition
2. Website Look and Feel
3. Website Navigation
4. C-T-A (call-to-action)
5. Content

1. Value Proposition 

When you first plan to offer something to your customer, how do you know that it would fulfill all the requirements of your customer? Because if it doesn’t, all the efforts you made towards improving the web design and conversion rates will go in vain. With this increasing competition, you need to have a unique selling proposition that would ultimately differentiate you from the huge pond of websites out there. And in order to draw your users’ attention, your website should be designed in a way that separates you from the crowd. And make sure your USP sticks to the user’s mind. For instance, your site should speak about your products and services, what differentiates you offer that your competitors don’t, what value do you bring, etc.  

2. Website Look and Feel  

A website’s “look and feel” is the initial design of a website that gives you and your client a visual of how the entire website would appear. The website’s overall look and feel is essential, as it instantly draws the picture of you to your clients before they actually start reading the content of the site. And remember, your website’s personality should match the attitude of your business and objectives while still fitting in with your customer’s expectations. For instance, when you start with your website, keep track of your competitors website. Do your homework. For example, the lawyer’s website should look well organized and well-versed, and on the other hand, a fashion designer’s website could be creative, with bright colors and emotive images. The following are the practices you could take into consideration for website designing: 

• Identifying Business Goals

The designers should think beyond the pixels and layouts. At first, they should consider and set the business objectives because defining the goals would help them create a better website design. 

• Build a Responsive Design  

The designers should always take care of how their websites look on the screen of all sizes. As today no business can afford to lose the leads who access the landing page on the devices other than desktops. And since we know google is a strong advocate of responsive designs, it would be helpful for both increasing conversion rates and SEO. 

• Know What Your Users Expect 

You shouldn’t reinvent the wheel, irrespective of who the buyers are. All you need to understand is that your users are used to some certain navigation elements in UI/UX design, for instance, the cart icon, or the navigation toolbar. And in case if your landing page would be a challenge for your visitors, you would hardly be able to convert them into the leads. 

• Proper Testing 

Let us tell you there is no one-size-fits-all approach for UI/UX design that can increase the conversion rate instantly. So, you need to do proper testing.  

3. Website Navigation  

Navigation is an essential part of the website. It contains a well-labeled navigation bar that displays a list of various web pages. The navigation helps the users to know where they are precisely on the site and where they could go exactly. In case your website has appealing and attractive elements, but your visitors can not find the products and services they are looking for, they would definitely switch to some other site. And this applies not only to your home page but to your website’s internal pages as well. Well-Designed navigation makes your web site user-friendly and it becomes a lot easier for the visitors to find the products they are looking for, which can ultimately increase your conversion rates. According to a survey, around 50% of the visitors who land on the internal website page orientate themselves through a simple navigation menu. 

So obviously, the navigation should be designed, keeping in mind the business objectives. For instance, the products that are to be sold together should be grouped in a single category. However, you can follow some points to make the navigation experience better like, keep the main menu short, user text over buttons, and offer a way to let users know where exactly they are on your website and where they want to go. 

4. C-T-A (call-to-action) 

CTAs play a significant role in your website. As it allows you to interact with your users. If you want your visitors to complete certain activities when they land on your page then make sure your CTAs are as inviting as the red carpet welcoming your users to click on it. The call to action is the means to encourage visitors to take the desired action. Almost all online resources are competing for the user’s attention today, but the users would most likely pay attention to the essential elements on a website. So you need to ensure that each page of your website or each sales conversation contains a clearly defined and easily identifiable CTA. A CTA could be text, button, image, animation, or a video as well. For instance, if you are a blogger, you need to have a CTA at the end of your blog posts to read other related articles. 

If you want your CTA elements to convert, you need to make them less complicated and more user-friendly. And Please stay away from aggressive techniques that can easily frustrate your visitors even before they give your product a try. Put simply, the design of your CTA should go with the overall web design and also have a compelling text. 

5. Content

Once you have taken care of effective web design and powerful and compelling CTA, its turn now to produce engaging web content that is going to help you on your way to optimizing conversion rates. However, like any other marketing strategy, the primary content strategy is to identify the target audience first. Because when you know who your visitors are, it becomes easy to know about their interests. Research well, and pay attention to the resources that your target audience uses to find the information they need. Although, we believe a holistic approach to content marketing helps improve the way a businesses interacts with their target audience, the values they represent and the message they want to deliver. Through multiple touch points with the consumers and with a consistent message, brands interact better with their audience, enhance visibility and make customers more loyal. For instance, you are selling sports products, tell your customers about the outdoor activity, provide tips, share some how-tos, and publish interviews with experienced and expert sports influencers or instructors. Or, if you own design service, talk about the successful design strategies that aim at increasing conversion rates, etc. 

In short, share all the valuable information you think your potential customers are going to look for. This is how you’ll show your expertise and willingness to help, and this will help you build trust. 

Final Words

When we talk about the conversion rate, we can not expect it to be successful in a single stroke. The process needs a lot of experimenting at first. You need to understand your audience and make obsessive testing of every idea. So in case you are looking for web design and development, choose Matellio. We are a software engineering company, and have been delivering cutting-edge solutions around the world with years of experience and have expertise in developing sophisticated solutions for all the industry verticals.

The post Website Design Strategies To Boost Conversion Rate appeared first on Matellio Inc.

6 Simple Ways to Improve Your Website Response Time

1. Minimize the HTTP Requests
2. Compress to Impress
3. Browser Caching
4. Minify the JavaScript and CSS Document
5. Stay Away from Redirects
6. Monitor Your Server Performance

1. Minimize the HTTP requests 

The more significant part of the response time is spent while downloading the front-end components of the page- images, scripts, CSS, etc. Therefore, fewer components to download means fewer HTTP; hence, the faster response time of your page. You would probably find it a bit challenging in the beginning, but if you want your site to perform well, its the right time to take the initiative.

2. Compress to Impress

An excellent way to improve the performance of the website. In general, Compression helps reduce the response time of your site by shrinking the size of the HTTP response. The method to do this is Gzip. It assists in decreasing the response site by almost 70%. In general, servers choose which file type to Gzip, while most sites compress their HTML content, consider taking it one step further and compress even your scripts and style-sheets. This will help reduce the weight of your website and significantly improve user experience.

3. Browser Caching

It allows assets on the website to be downloaded to your hard drive into a cache, or temporary storage space. Those files are stored locally on the system, which allows subsequent page loads to increase in speed. Further according to Tenni Theurer, formerly of Yahoo! Explains that 40-50% of daily visitors come into your site with an empty cache. So, when the users visit, you probably need to make it so the first page they see load quickly enough so they will inevitably continue through the rest of your website. All you required to do is to ensure that your mobile browser uses local memory to cache resources to avoid unnecessary server requests.

4. Minify the JavaScript and CSS Document

Basically, to minify means to remove all the unnecessary documents from the source code without losing any of its functionality. It also reduces the size of the downloaded file, this method works exceptionally well for JavaScript. And thus, it has a direct impact on improving the response time of your website. Also, you could do it manually as well, but why to bother when you have tools like JSMin, Packer, YUI Compressor, which could even compress your CSS files. Ensure that you Minify all JavaScript and style sheets on your mobile site to reduce the overall bandwidth consumption and which would improve mobile caching.

5. Stay Away from Redirects

Avoid the redirects as they intentionally slow the response time of your website. This usually happens because nothing on the page can be loaded until the HTML from the new location arrives during the redirection,

6. Monitor Your Server Performance

Even if you have the best performing, efficient and most beautiful designed website ever, also if your server is not working correctly, then it is all going in vain. You need to remember the primary point of your website is to improve traffic and make money. Also, the trendy and glossy style may seem to be well and good but also could be detrimental if your visitors are waiting for more than 10 seconds to access your site.

To wrap up

 From your page load times to where you actually want them to is the most challenging part. But it would have a positive impact on your site performance. It is now crucial to remember all the above tips to achieve your desired site speed goal. Moreover, you are not required to implement all of them today. Spend some time looking through your site’s speed results and look for the issues that have the most significant impact on your load times.From there, you can work your way accordingly, by going through this list and look for other easy wins. 

The post 6 Simple Actions To Improve The Response Time Of Your Site appeared first on Matellio Inc.

Let’s Explore 5 Tips For Restaurant Website Design

1. Target Audience
2. Pick a Beautiful Restaurant Theme
3. Try and Keep It Simple
4. Stay Sociable
5. High Quality Images

1. Target Audience

The first and the foremost thing you need to do is to find out your target audience. For instance, if there’s any institution or university near your cafe, then the students would be frequent visitors. So all you need to do is to keep a track on the restaurant’s surroundings to access its clientele. Ultimately the age group and food preferences would decide upon a target audience. Once the target audience is defined, you could focus on a theme.

2. Pick a Beautiful Restaurant Theme

Select one suitable theme specifically for your restaurant. Choosing one of the niche themes would be the best choice because its layout would include many features that you desire, and easier for you to set up than a general theme with a number of options. When people are out and about in the city and would be looking for some good place to eat, they’re going to use their phones to find a better and nearby restaurant. 

3. Try and Keep It Simple

Within this principle, your main focus should be on simplicity and your goal should be a user-friendly design for your website, because if users don’t find what exactly they’re looking for they probably would tend to leave your site. In the same prospect, a good restaurant website should be having important and required pages, for instance, “home page, the menu, about us” etc its critically and also it is crucial to create these pages for the specific website because if these pages would not be there then the website would not be complete. Within this, you could also add the “review” option which allows visitors to give their reviews on your page, ultimately allow you to improve your performance.

4. Stay Sociable

Indeed there is a number of websites you can use to share your information and can reach your potential customers. Through this, you also can let them follow your latest news and updates, etc. For that you need to keep your website updated, that means, if there are any changes in the menu or any changes in your hours, you need to update those changes to keep your customer update and you could provide them with accurate information about your restaurant. Your restaurant’s website needs to be impressive because a lot of time it’s the first thing, the customers will have a look at before they ever step foot inside your restaurant. 

5. High Quality Images

These high-quality images are beneficial, as they can pull customers to your restaurant. For instance, images of the food, beverages, ambiance, furniture, and crockery can make a big difference. Background images should be large and broad. Use high-quality images to showcase your dishes. These images should look delicious, realistic and appealing so that they could awaken a desire in the customers to step in your restaurant. People eat with their eyes first. Make sure to incorporate stunning photography, of your appealing food throughout your website. 

Conclusion

These tips are for newbies as well the existing websites could give these tips a try. Set your goals and achieve them with the help of your attractive and appealing website. All you need to remember is perfection is a journey, and not a destination. 

The post 5 Tips For Restaurant Website Design appeared first on Matellio Inc.

Top 10 Principles of Effective Web Design

1. Navigation
2. Hover Animation
3. Back to The Top
4. Attracting Attention
5. Visual Feedback
6. Add Some Creative Effects
7. Parallax Scrolling
8. Background Fade
9. Galleries and Slideshows
10. Skeleton Screen

1. Navigation

You can use animation techniques; those techniques can guide you to make animated website designs. Here shipping is the most encountered and demanded animation technique used on websites. Through its robust hover effect, customers can even discover other site areas also. Visual elements up here reinforce to create an incredible user experience.

2. Hover Animation

You can give your site an immensely organized and systematic appearance. Consider breaking your site into categories. Every website should be built in a way that it is able to provide feedback to its customers; they must be expecting that. Here, hover animations come into play. The animations can be created using JavaScript, which provides input on actions performed. Herein, Continuous website interactions keep customers on the edge of their seats. Moreover, the Hover animations reveal quirky use-case photography that reinforces the more magnificent brand stories.

3. Back to The Top

“The back to the top” feature is here to help and eases the user’s journey. This particular feature is visually pleasing as well as intuitive to use. Additionally, The button can reduce drop-off on heavy content pages.

4. Attracting Attention

You ultimately would attract the customer when you add motion to your website. Animated websites are designed to attract the attention of the user’s can and ultimately lead them performing the desired action. Some Animation that generally attracts customer’s attention can be used in many parts of the website’s design, which also includes Forms CTA, Menus, Feedback.

5. Visual Feedback

It is better for your website and for your customers to be able to get a response after acting. Providing visual effects on feedback is the best way out. Most of the time, viewers do not expect much from the site when it comes to animated interactions, and as a result, the users move to other locations. To avoid this, you need to create synergies that are easy to understand and use so that users could stay for longer.

6. Add Some Creative Effects

The ultimate goal is to offer visual interactions and to create a unique spot. This would allow you to add some more special features which would make your site an exception. This will make viewers excited each time they visit your website.

7. Parallax Scrolling

It essentially adds motion to your website and helps to imply depth on flat any design. It also helps to enhance your site’s content. This technique in graphics moves the background images past the camera more slowly than the foreground images and used in traditional animation. It is essentially a simple way to embrace the fluidity of the Web.

8. Background Fade

Ecommerce websites are nowadays focusing on the effect which fades the background in their standard product quick-view functionality. This helps the users to focus on the content written in the foreground and also enhances the product lifestyle.

9. Galleries and Slideshows

Being popular on many websites, without even interfering with the user’s experience, slideshows provide a lot of images. Slideshows being the fun way of delivering the photos also enhances the user’s experience. Users can experience viewing the images while searching the content on a particular website. Also, the most crucial thing which you have to take care of is the number of copies to include and their speed. Herein, the rate is vital because if its too fast, it could create an unpleasant experience for the users.

10. Skeleton Screen

As we all know skeleton screen is crucially a new version of a page into which the information is gradually and also immediately loaded. It is used to interact with the users as well. Results would be better if the animations are used when the information is being loaded on the web page. The point here is to keep the users engaged, while they search for anything on the webpage, it actually won’t be boring and unpleasant till the information is fully loaded.

How Matellio can Help You with it’s Best Web Designing Services?

Designs are necessarily the practice to enhance engagement. The ultimate goal is not only to provide a presentation that attracts users but also to create a design spot. Websites act as a guide to a user, generate revenues by drawing attention to the site. Help keep visitors engaged for a longer time and enhance their frequency. It not only increases interactions and emotional connection with the users. It’s always advisable to keep animations simple, as complex animation effects could also create the opposite effect.

The post Top 10 Principles of Effective Web Design appeared first on Matellio Inc.

Here are 6 of the most common mistakes made when designing website

1. Not Having A Responsive Design
2. Not a mobile-friendly website
3. Not Enough Calls to Action
4. Font Sizes are not User-Friendly
5. Focusing On Your Business Rather Than The Customers
6. Not Focusing On SEO Keywords

1. Not Having A Responsive Design

According to Google, responsive web design is the essential feature, for a website to rank high. People have become busy, and mobile devices, are now mini-computers for us as we carry them everywhere we go.  So think before creating a web design, because, approximately 60-65% of people view and visit your websites through their mobile devices. So, of course, you need to take care, that your website is optimized to be daily readable on any device. For instance, Your website should have built-in functionality, to automatically adjust to the smaller browsers, and can fit the format of the device.Remember, your web designs can make or break your company’s goals. Try and make it easy for visitors to navigate it. 

2. Not a Mobile-Friendly Website

While designing your website, you need to remember that mobile-friendliness matters. According to a survey, people said that even if they are attracted to the business, they’ll use them less if the particular website is not mobile-friendly. Though we are aware of the fact that if users don’t find what they’re looking for, they’d quickly switch to another site. Need and speed should be a priority. And of course, we know that users won’t stick to a site or app for longer if it doesn’t satisfy their needs. So a user-friendly website is a must.

3. Not Enough Calls to Action

The main aim of creating a webpage is that when the visitors land on a page, they should be able to find the information they are looking for. You’re mistaken if you are leaving your customer confused. The call to action, also abbreviated as (CTA’s) guide your visitors to navigate your website easily. It’s very essential to have knowledge of the goal of your website. Before you build your website make sure that navigation and CTA’s are placed right. Your website should be able to collect the links of your target audience and market visitors to catch them after they’ve left your website. The CTA’s plays an important role, so they should be strategically placed while you design your website,

4. Font Sizes are not User-Friendly

Users often find themselves squinting while reading the texts, lines or paragraphs. It isn’t ideal. And if you see the majority of the users plain don’t have time for that nonsense. There’s no better time to take a look at your web strategy than right now, and any common web design mistakes can be corrected with thoughts and efforts. The target is both clients and customers. Through text, that’s too difficult to read is one of the most common flaws that any website design has. Body text should be above 14px and compatible and reader-friendly across device types and at small sizes. If the customer still has to squint while reading the book or a paragraph, its time for you to have a word with your web-designer. 

5. Focusing On Your Business Rather Than The Customers 

As we can see, there are many businesses, focusing on content, but they have forgotten to focus on the reason why visitors have landed on their page in the first place. The content should focus on your visitor’s desires, goals, and frustrations as well. After all, the bitter truth is, visitors don’t want to know about your business, all they care about themselves, their problems, and whether you can solve that.  So, the best way is to show your visitors, you understand their problems, this proves that your content is centered around your visitors.   

6. Not Focusing On SEO Keywords 

Many people have heard and overwhelmed by the thought of Search Engine Optimization (SEO). You see, good reserach on SEO can help you ensure proper placement of keywords, throughout the website, headings and metadata. Google, YouTube, Pinterest can help you to identify the keywords; you think your visitors may be searching for to find you. And it’s advisable, after identifying the keywords, you need to use them consistently throughout the website. Additionally, proper research on SEO would be worthwhile. It can not only make your website rank high but also will lead to an increase the visitors landing on your website. This has to be intact. And if there are no keywords available, the visitors could leave the page or lose interest.

How Matellio Can help in Website Designing?

To avoid common websites mistakes small businesses to make, you need to hire a designer. The modern consumers don’t want to settle for less so they expect a pleasant, better and engaging online experience.

The post 6 Things You’re Doing Wrong with Your Website Design appeared first on Matellio Inc.