How to Use A/B Testing to Maximize Conversions?

Updated on Apr 20th, 2021

We are already aware of the fact that the major two reasons to make more money from your website, is to first drive more traffic and second more converting visitors into loyal customers. Moreover, A-B testing is a better way to get additional conversions.  

Plan and start with the A-B testing for your website right away, it would be an effective method to figure out what changes your website needs to achieve the target. A/B actually provides opportunities to the companies to compare the design options for their website. Businesses know how critical and crucial the role of a website is and winning and generating the new traffic who would find your company online, requires constant loop and innovation. 

However, major organizations refresh their website approximately every few years, so that it doesn’t look outdated. And staying in touch with the on-going trends is worth to ensure smooth and seamless user experience, for instance, by involving their audience in the decision-making process. 

You need to pay close attention to website performance that in general offers companies valuable benefits and remember A/B testing is promising in its own way, it’s easy to start and Use the following tips to form a strategy for your business

Keep in a loop while A/B Testing to Land More Conversions

Testing would always help you to look for the areas which require improvisation no matter how well-designed and updated you think your website is. Moreover, before you begin with the process make sure you have set your objectives. 

 `Apart from your website,

  1.  What is your company’s primary business goals?
  2. Who is your audience, and what are their requirements?
  3. What tweaks can you make, so that you could support the two items above?

For instance, you probably look at the background color of a specific (CTA) call-to-action. What message are you using in which area of your website? Will asking questions would be relevant and would result in more conversions on your page?

Lead With the Objective

What is your goal you actually want to accomplish with the help of A/B testing? Driving users to your site is a completely different approach than encouraging them to sign up for a newsletter. You need to pair each test with specific and measurable outcomes to yield results.

For instance, if you want to drive more engagement or draw more attention to your blog, you have to think about what do your blog post pages look like? Are you doing enough to draw the attention and to drive users to related content? You should consider adding distinct CTA to your blog post content. 

Have a vision of your A-B test content and think of the aspects of your website that need to be tested. Adding customer reviews in strategic places on the product page would be a good option as well. Moreover, you can consider modifying how the “Buy Now” or pricing information is presented.

Hypothesize, Don’t Assume 

Try and be objective. It’s obvious how often the test results leave you scratching your head.

This one is essential because most of the time our assumptions can dictate the variations we in general create —  so lets now keep an open mind, and let the data do all the talking.

Use A/B Testing Tools

Of course, there are a number of tools available in the market that automates A/B testing. They basically enable you to run some necessary tests more easily and conveniently by mitigating the need for some fundamental changes to your website’s codebase.

Many testing tools make use of JavaScript plugins which helps in modifying your site’s code. This basically has an ability to turn any site into a frontend visual composer. 

After comparing all the features and functionalities available in the market, select a tool that’s best suits your budget and feature needs and requirements.


Include Some Variations in Your Test, But Do Not Exceed 

It is advisable to have a testing of a maximum of 2-3 variations outside of the control. If your site traffic metrics are too low, consider limiting your tests to a maximum of 1-2 variations. 

Now, try and consider the specific scenario. If your objective is to drive more clicks to a CTA button, you are then required to update the H2 heading which is given right above it. Just remember, each variation of that heading that you would test is distributed to an equal subset of users. By comparing with your control selecting a single variation to (the original headline) would deliver each version to 50% of your users. 

More variations would definitely limit the number of users who see each one accordingly, especially if you don’t have a large number of audience. 

Test One Thing at a Time

In general, your Web Design Experts exactly have an idea that nothing kills the credibility of an A/B test in one go than having too many variables at a time. If you try and make changes in the button color and tweak the copy in the same test, you won’t get any idea which actual changes led to more conversions.

Moreover, while conducting a split test, you need to be sure that you only alter one variable at a time, so that you would ha a clue what exactly to attribute your success (or failure) to. Here are some instances to get you started:

  • Button color
  • CTA text
  • Image replacement
  • Page layout (adding/hiding content)

By only implementing one variable at a time, you are able to find a definitive conclusion about your test. 

Make Testing a Habit

A/B testing is a deeper concept as compared to marketing tactics. For the best, you should be habitual of it. Impactful usage demands an appreciation, as your website can be much more than just a static element. As a living platform, it has an ability to meet to ever-evolving user needs, interests and expectations. 


Developing a website is a task but developing a successful website is an art as well as science. Moreover, for A/B testing I would say, it is a stage where both left and right brains meet. In order to get the best solution, you need to combine your creative thinking and logical analysis. 

However, you can think of starting your own A/B testing process with the above-written testing tips in mind. So you need to follow best practice, you will be well on your way to optimizing your website to maximize lead conversion rates.

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