10 Best CRM Software for your Business

Updated on Jan 23rd, 2024

10 Best CRM software for your Business

The major challenge for a company is the growth, and by growth we mean, more customers, more exposure, and undoubtedly more revenue. In this process of growth, organizational processes and workflows need to be streamlined with your company. At this point, the need for a CRM solution kicks in. A well-designed CRM software helps businesses in managing customer data and interaction. The system should be able to automate sales, marketing and support operations. Moreover, it should help in accessing business information, vendor management and employee relationships. However, finding a suitable CRM system for your company is quite tricky and so to help you, we have listed the top 10 CRM software for your business. We have discussed their features and other such relevant characteristics in detail. Scroll Down!

List of 10 Best CRM software for your Business

1. Hubspot CRM
2. Salesforce CRM
3. Freshsales
4. NetSuite CRM
5. Pipedrive
6. Zoho CRM
7. vCita
8. PipelineDeals
9. Scoro
10. Avochato

1. Hubspot CRM

Hubspot CRM

Hubspot CRM is the oldest software designed for a small and complex sales team. Availing this solution, control and monitor your market performance, have an eye on all transactions, check out the loopholes, and forge a healthy relationship with your customers. The software is free, but it can get pricey as one begins fleshing out the features with the growth of organization. Additionally, the software is a certified and recommended partner of Google. It possesses a customizable interface which makes it suitable for all kinds of industries.


  • Marketing automation
  • Team email
  • Blog and content optimization
  • Email tracking
  • Email signature
  • SEO and Social media strategy tools 
  • Gmail and Outlook integrations
  • Live chat
  • Predictive lead scoring
  • A/B testing
  • Recurring revenue tracking

Pricing: Free of costs

2. Salesforce CRM

Salesforce CRM

Salesforce CRM, a leader in the CRM game, is an extensive marketing and sales solution mostly designed for large businesses and enterprises. The software has various modules like Service, Sales, Commerce, Marketing and Engagement. With this CRM solution, one can easily grow revenues by keeping track of all the sales transactions. It also provides insights into the leads, pain points and other such relevant, which is essential for driving the company forward. It permits the sales representative to mark top leads and identify losses and wins regarding customer transactions. 


  • Contact management system
  • Lead management
  • Opportunity management for closing more deals.
  • Email integrations
  • Sales insights and forecasting
  • Workflow automation
  • Create a customer journey and touchpoints
  • Data management platform
  • Google marketing platform


  •  Lightning Essentials package – $25/month/user
  •  Lightning Professional – $75/month/user and more.

3. Freshsales


Freshsales is an easy-to-use CRM platform aimed at small to medium-sized companies. The software is designed to provide the essential tools for capturing leads. It acts as a single contact management hub for the sales team, availing which they can direct and monitor thousands of leads. Presently, it is one of the widely-utilized CRM software. Freshsales CRM also provides a set of advanced functionality, including call recording, auto-dialers, call routing and affiliate management. And coupled with the analytics functionality, all the relevant metrics and sources are consolidated into one report.


  • Built-in texting and calling (through Freshcaller)
  • Contact management with tasks, notes, and files
  • Lead assignment and lead scoring
  • Real-time tracking of visitors
  • Visuals sales pipeline and deal management
  • Smart analytics and forecasting
  • Email sync and tracking


  • Blossom– $12/user/month billed annually 
  • Garden– $25/user/month billed annually
  • Estate– $49/user/month – billed annually

4. NetSuite CRM

NetSuite CRM

NetSuite CRM software is developed for catering to the requirements of small and medium-sized businesses which includes retail, manufacturing, wholesale distribution and others. It is an extensive, front-office CRM solution that gives a real-time, all-round view of customer interactions. This is accomplished with the powerful toolkit which consists of market automation, customer service management, SFA and partner relationship management. The NetSuite CRM solution has features which aid in streamlining the sales performance management module and salesforce automation. The CRM toolkit possesses opportunity management, sales forecasting, quote and order management, and incentive compensation management modules.


  • Customer service management
  • Partner relationship management
  • Salesforce automation
  • Lead fulfilment
  • 360-degree view of all customer interactions
  • Customization capabilities
  • App for both Android & iPhone
  • Order Processing
  • Payment Tracking


  • Base license pricing begins at -$999 per month 
  • General user access -$99 per month

5. Pipedrive


Pipedrive, designed by Salespeople, is an excellent choice for any genre of business. Coupled with 100 plus integrations, the solution is very easy to use for all team sizes. Pipedrive organizes your business leads by giving excellent sales overview, which brings your focus on more important deals. It is simple and fast, owing to its completely mobile optimized nature. The app is well-integrated with Google Contacts, Google Calendar, and other Google apps plus third-party business applications. Additionally, it is a universally applicable solution that permits that manipulation of workflows, irrespective of their complexities. The vendor offers a flexible pricing plan facilitating the companies to find a suitable plan according to their budget.


  • Pipeline management
  • Activity and goal tracking
  • Email integration
  • Workflow automation
  • Sales reporting and sales forecasting
  • Integrations with Pipechimp, Plecto, Toky, GetAccept, and many more
  • Multilingual and Multi-currency solution


  • Silver Plan – $12.50 per user, per month
  • Gold Plan– $24.20 per user, per month 
  • Platinum Plan– $49.17 per user, per month

6. Zoho CRM


Zoho is one of the most leading CRM software amongst Indian companies, especially. The solution is designed to automate daily business activities, track sales and engage with clients on varying platforms. The core features of Zoho CRM are purchase control, contact management, and sales pipeline management. These are top-notch features, especially when coupled with an easy-to-use interface like of Zoho CRM. Also, its mobile app allows you to operate from the comfort of your home, i.e. no worries about the real-time updates. Zoho can extend its functionality and integrate with popular software like Microsoft Outlook, Google Apps, QuickBooks, MailChimp, and other Zoho products, which is a big plus.


  • Gather all your channels at one spot and create an organized atmosphere
  • Zia AI from Zoho produce insights on conversions, trends, and deal closings
  • Lead generation by connecting social media accounts
  • Interact with website visitors through live chat.
  • Customization capabilities
  • Smart analytics & forecasting


  • Free version- Available
  • Standard -$12/month
  • Professional -$20/month
  • Enterprise -$35/month
  • and more

7. vCita


vCita is a comprehensive customer service platform which helps in the management of various aspects of a business. The solution provides a set of powerful features, which consists of a client portal, client management, lead generation, payment and invoicing, and online scheduling modules. This toolkit helps companies to forge long-lasting customer relationships. Additionally, it aids in setting up marketing campaigns, streamlining bookings, generate appointments, and book services. The client portal serves as a single stop for clients to schedule, transact, pay, and collaborate. Automated reminders in the solution ensure a reduction in lost productivity and grunt work by putting you on the loop round the clock. Integration of the app with popular business software like Quickbooks, PayPal, WordPress, ConstantContact, Zapier is a big plus. 


  • Client Portal
  • Payment Centralization
  • Lead Capturing
  • Automated Reminders
  • Online Scheduling
  • Custom follow-ups
  • Pre-built Templates


  • Free Trial– Available for 14 days
  • Solo– Ranges from $19/month to $75/month
  • Team– Ranges from $45/month to $196/month

8. PipelineDeals


The next name comes in the list of top 10 CRM software for your business is PipelineDeals. This software solution pays emphasis on streamlining sales pipeline for your teams. The CRM comes with the customization ability with the help of which, one can design the CRM the way they desire. Even if the factor of pricing is considered while choosing a suitable CRM solution for your business, this software is a decent choice to opt for the medium and small-scale organizations. 


  • Sales pipeline management
  • Contact management system
  • Lead sourcing
  • Real-time updates on recent activities
  • Team management insights
  • Lead management and lead nurturing
  • Activity and goal tracking
  • Powerful reporting and analytics


  • Free Trial– 14 days
  • Start– $25/month, billed annually 
  • Develop -$33/month, billed annually
  • Grow – $49/month, billed annually

9. Scoro


Scoro, business management solution, is designed to assist professional and creative service companies in streamlining their workflows from one spot. The toolkit offers a range of functionalities which includes project management, collaboration, work scheduling and tracking, CRM, advanced reporting, quote and billing. Scoro is powered by a robust project management module, using which companies can plan, schedule, and track all the projects. The system offers a 360-degree overview of a company’s project portfolio, including critical details like project timeline, time management, budgeting, and project invoices. Conclusively, the module keeps project managers up to date and keep everyone on the same page, which in return boosts productivity.


  • Scheduling Module
  • Tracking Module
  • Time management tools
  • Project Management
  • Integrated Accounting Solution
  • Advanced Reporting


  • Free Trial- 14 days
  • Essential- $26 per user, per month
  • Work Hub- $37 per user, per month
  • Sales Hub- $37 per user, per month
  • Business Hub- $61 per user, per month

10. Avochato


The last but an all-in-one, cloud-based solution in the list is Avochato. It is a text/ SMS messaging solution which helps in the management of all sorts of conversions ranging from phone calls to text messages. This way, the system aids in delivery services, home care, auto dealerships and logistics, which in return builds lasting relations with customers. The app provides unique phone numbers for multimedia messaging. With the help of these, teams can send and receive images, attachments, and videos from their handsets. Also, the teams can use localized phone numbers for sending personalized texts to their targeted audience all at once. 


  • SMS/ Messaging 
  • Shared Inbox 
  • Multimedia Messaging
  • Sync with Contact Data
  • 3rd party app integration 
  • Single web dashboard


  • Core$99 per month, billed annually  
  • Standard$199 per month, billed annually
  • Pro$399 per month, billed annually

How to Choose the Best CRM Software for Small Businesses?

There are a couple of elements a small business should focus on while opting for a CRM solution

1. Cost-Efficient

Startups and small businesses always look up to a cost-effective option. Usually, these companies are low on budget and hence in such cases, an expensive solution is the last thing they need. Therefore, a cost-efficient CRM solution comes handy in these situations. 

2. Easy Learning Curve

The learning curve is an essential facet that needs to be taken into account while choosing a CRM solution. Most of the smaller businesses don’t have enough time to master a complex and enterprise-grade system. They don’t have some CRM or IT expert for using these tools. Hence, a CRM solution should be simple enough to learn and practice.

3. Cutomizable

Some of the software dissect every minor interaction that not only generates a huge amount of data but also keeps one away from the target. As an organization, one needs to opt for a solution that possesses a wide range of tools but do not overdo it.

4. Third-Party Integration

It is always good to have a solution that can make use of your system applications, mix them appropriately and generate reliable information for the ultimate results. 

5. Customer Support

The last but the significant characteristic a small business must take into account while choosing a CRM solution. Since most of the SMBs (Small Businesses) have small teams, it is useful to have a tool that provides proper support and training. 

CRM Software Development

Winding Up

There you have it, a solid overview of the top 10 CRM solutions present in the market. We have dismembered these CRM systems to lay their strengths and make it easy for you to find a system that can streamline your customer services. Businesses are spoilt with the numerous choices available in the market. Once the size of a company and target audience is defined, it is a cakewalk to find a befitting CRM solution. Take your company in the right direction, embrace innovation, and get ahead of the pack. 


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