It’s no wonder that perhaps the Smartphone era is gone. We live in an age whereby our devices are still within reaching distance. Everyone is using mobile apps on their devices. Future use cases are limitless for mobile apps. From small businesses to large enterprise apps, from fitness apps to eCommerce apps, from religious apps to trading apps. An app is available for everything you can envision. Apps can be created as either enhancing your current business or even used from beginning to build new businesses.
According to www.statista.com, over 4million + apps are on Google Play, and Apple App Store combined.
If you are looking forward to developing a mobile application, you have found the right spot. In this blog, we’ll give you a step by step guide from idea to implementation to build an app that your users will love.
But before diving into the development phase, let’s be clear what you would get from this blog.
First things first, this blog is for everyone who desires to develop a mobile application. Also, we’ll cover “How to make money from the mobile app.” So let’s roll if it sounds useful to you.
Step By Step guide for Mobile App Development
Although it’s enticing to begin developing straight away, before the app development starts, there are some precautions you have to take. Below mentioned steps are vital to your App’s growth and success, so don’t skip any of these.
- Define Your App Idea – Every development project for the mobile application must begin with clearly specified objectives. What do you set out to accomplish? What issues are you attempting to solve? Inevitably, your goals will determine your entire development process if they are not established from the outset, once you start creating your App. It’s effortless to get wrapped up all along the path. Design your app idea with pen and paper, make a list of features you want to add in your App like Must have features and basic features. Set your development goals and objectives according to the end-user and related to business. Well, there’s a difference between goals and objectives. A goal means what you want as an outcome, whereas objectives are the steps you take to achieve those goals. Be sure that objectives are Specific, measurable, achievable, realistic, and timely. And every goal must have their Key Value Indicators (KPIs). You can also use the MVP (Minimum Viable Product) model initially; it helps to pace up the development process and make the application more robust against failures when you concentrate on what concerns more. So, Spend some time to sketch your App’s idea, and it costs nothing as well.
- Do Market Research – Once you are done with goals and app ideas, next you have to do is Market Research. You have to validate your idea before you begin it. It’s always good to do thorough market research before the app development. You will also waste your time, money, resources on an application that the market or consumer does not need. You can run surveys, take interviews, talk to some audience, run a group, or have a look at your competitor’s App, and make notes on app details. Research on:
- App name – As you go through the list of applications, notice if any keyword is coming up in the application’s name?
- Features – Note down all the features of listed apps, such as their core features and unique features.
- Price – Is the App free? Or is it monetized in another way? Note down which monetized model app users love? Because most users hate ads and banner ads.
- Publisher – Is it an individual or a large company, who published the App? The point here is that competing with big firms is not easy because they have a huge marketing budget. And sometimes, the individual publishes the App with a company name, so it’s better to visit the company website listed to figure out whether it’s an individual or a company.
- App updates – In this, you have to check when was the App last updated because if the app owner has not updated the App for a long time, then it’s a golden opportunity for you to capture market share with your feature-rich App.
- Create Mock-ups of your App – If you are a newbie, you’ll be wondering What mockups are. Mockups are very easy to develop. In general, a Mockup is a rough layout of your application. With the help of tools like whiteboard, paper & pen, and digital Mockup tool, you can easily create Mockups. The Mockup’s motive is to demonstrate the App’s components, layout schemes, and how your App is going to look. Mockups also show what happens if you click on a specific button, how the next page looks like, what happens when users click on option A to option B.
- Let’s take an example for a better understanding. Let’s say you want to build an office for yourself. Instead of starting building, first, you’d sketch the design on paper, then share that design to engineer or designer followed by explaining what exactly you want. Then engineers will make a blueprint to get started. This process could also be applied to app development because it’s straightforward to change things on paper rather than make changes in a developed one.
- Create App Landing Page – How users will discover your App? Well, Even though you developed a fantastic, brilliant app doesn’t mean that users or individuals would notice it. You have to build a landing page for your App. The landing page provides you an opportunity to connect with users early before the application is deployed on stores. The app page helps build a last long connection with the users you want to target or serve, and also, it is the smartest way to ask the user’s email address to send newsletters, updates and to keep in touch. Here’s the list that the landing page must-have.
- Clear Headline.
- Introductory Paragraph or video.
- Mock-ups screenshots.
- Features and benefits.
- Develop App – Once you are done with the legwork, it’s time to start developing your App. As of now, you are done with the app concept, requisite research, and have fundamental knowledge about how the application will operate—going with the right method based on aspects like tech skills, app type, budget, and time to market. There are several ways to create a mobile App. Below we’ve listed a few. So have a look:
- Native Development – This requires low-level coding if you are building an app for both IOS and Android. You need to hire a developer because each platform has its programming language. Native apps are the most flexible, expensive, and take time to build an application.
- Hybrid Development – This approach is cost-effective compared to the native App. You can build your application once and can deploy it on multiple platforms. Hybrid apps are high in flexibility and take less time and cost to be developed. The only difference is the native apps are more in performance compared to hybrid ones.
- Rapid Development – A popular among non-technical users who desire to build an application on their own. Compared to native and hybrids, rapid development is much cheaper. In Rapid, you use tools with an interface to build applications.
- Marketing your App to the right people – Maybe your application is one in a million, but it doesn’t matter when nobody knows about it. Your application must be promoted accordingly, get some more eyes and ears on it, and pique individuals’ curiosity. Make your digital presence on as many marketing platforms as you can. You can also promote your application on social media platforms such as Facebook, Instagram, Twitter, YouTube videos, etc. The reason for app marketing is to attract more new users. Pay-Per-Click (PPC) or Cost-Per-Install (CPI) paid ads can be used to boost download for a short period. And for the long-term, you can go with SEO or Blogging. You can also leverage App store optimization (ASO), which increases users’ possibility of finding your application organically during user browsing. Your marketing strategies will change from time to time, but those mentioned above are best to get started.
- Launch your App in App Stores – This is an exciting part: it’s time for your App to be operational as well as in possession of real users. Now you have to submit your application to the different app stores. For Google Play Store and Apple App Store apps, other specifications exist. But before you go with the whole process, you need to grasp all the various submission guidelines. Or else, your application will be rejected from the store, which you don’t want. The launching process depends entirely on the development process you go with, which we already discussed above.
- Improve your App with users’ feedback – The secret to a successful app is an ongoing enhancement and improvements. You will begin having some suggestions once a user starts using your application: some good ones and some bad ones. Take the feedback positively and be glad somebody can tell you how to change and what improvements are needed because once someone speaks up, many users are most likely to experience the same but not ready to talk up. Show them that the App is continuously being enhanced based on feedback, bugs fixes, and new functionality, and updates are being released. By doing this, you can beat other applications in your category who are not doing the same.
As of now, we’ve discussed how to build a mobile app, but what next? How to earn money with in-app advertising? Well, let’s move forward and discuss how you can make money with the App.
How to earn money with the App?
There are so many ways to make money with an application, but in-app advertising is the most popular way to earn money through mobile apps. It can also be done through a third-party.
According to the Statista report, in the US, advertising spending in the year 2019 was 190 billion dollars, which is predicted to reach 280 billion dollars by 2020. App owners need to display ads inside their mobile applications or do affiliate marketing and get paid from a third party. You will be paid each time ad showed on the screen, per click on an ad, and the user performs some action on that ad Mainly in-app ads are of 4 types,
- Video ads – In return for specific in-app incentives, these advertisements are shown automatically and usually used as a reward video. For instance: by seeing the video, users can get extra reward points, lives, currency, which helps them to unlock other levels or to boost their XP. This is the most popular and widely used method these days.
- Interstitial ads – This form of advertising for apps is full-screen pop-ups shown in unique periods. Users may close this ad in the above left or right corner with a close button. For instance: whenever a user finishes modifying a photograph and stores it in the folder, an ad can indeed be shown or displayed.
- Banner ads – Such show advertisements are shown in various sizes either on the top or bottom of the App’s screen. Sometimes, they are minimal and far less intransigent, allowing users to use the App comfortably and efficiently.
- Native ads – To function as a standard feature in the App, native ads are incorporated. Almost all of the time, a product or a smartphone app is advertised. Affiliate marketing in this situation can assist in free user interaction with your App. This method is getting popular these days because the user is less irritated or gets frustrated with such ads.
Below some points were listed which you need to consider
- Classify the types of advertisements you’re going to display :-Depending on their category, you can filter the types of advertising you would present to users in your application. Characterizing the ad categories to be displayed as per your application’s style can increase the chances of users to click on them. Mainly when you use the Pay-Per-Click model, it’s helpful to identify the ad categories carefully.
- Be aware of app speed :-In your application, all promotional elements you use that trigger a loss of speed may function as an unwanted scenario. Ads that bog the application down, particularly in games. It could even encourage users to delete the application from their mobile or other devices.
- Augment the in-app advertising :-Apps give you many possibilities to evaluate and refine the advertisements in your post. You can use apps to capture user movements such as clicks, wing-right swipes, and screen zoom to determine the user’s interest; however, you can refine the in-app ads.
- Design the ad components carefully :-This will help you keep the user experience great by developing your in-app ad fields’ components and appearances based on details like on which platform your application is most favored, and display sizes it would be used most often. For instance: an in-game App, unexpectedly displaying ads that block users’ screens and unable to play. You have to eliminate such scenarios.
- Don’t let your user in the loop :-While in-app advertisement appears independent of user behavior, user experience, and satisfaction need to close or skip the ad or video. They might even get frustrated by the App if users are left to watch advertising that they are not even interested in and engaged in or force them to watch it.
Well, as of now, you know all the necessary steps to develop a mobile application. Above mentioned steps and advertising models are best, and if you build your App using these, it will take your app idea ready to disrupt the market. If you are interested in learning more or want some help to develop your mobile application.
Then reach out and chat with one of our experts. We would love to talk about the idea and to turn it into a reality.
For further inquiries, visit our website: www.matellio.com.