Video Editing App Development: Cost & Key Features to Include

Updated on Dec 18th, 2023

Video Editing App Development Cost & Key Features to Include

Mobile phones have made many things easier for us, including photography and video editing. Video editing has become much easier thanks to the emergence of some fantastic video editing apps for both iOS and Android smartphones. Without a doubt, as the need for and popularity of video content has grown, so has the creation and downloads of video editing apps. According to a Cisco study, videos will account for 85 percent of worldwide internet traffic by the end of 2022, up from 63 percent in 2015. The enormous popularity of videos necessitated the development of video editing software for the creation of interactive and appealing videos.

In this blog, we’ll look at how to make a video editing app, how much it would cost to make one, and what functionalities it should have. So, let’s get started.

Before discussing the cost to develop an application for video editing, let’s quickly discuss,

  • It was a difficult and time-consuming effort to edit a video. After you’ve exported the footage to your computer, you may begin editing. In our mobile age, things have altered dramatically. The greatest video editing programmes these days are shockingly strong. The majority of them are accessible for both iOS and Android and can be used on both smartphones and tablets. As a result, now is the moment for you to jump on board and create your own video editor app.
  • If you want to make a video editing software, there are a few things you should keep in mind. We’ll talk about it in this blog today. We offer in-depth advice on how to create a video editing app that is both efficient and effective.


What is a Video Editing App?

Video editing apps are extremely strong tools for swiftly producing professional-looking videos. You may also use this tool to publish the content on popular social media sites and smartphones, and tablets. It’s compatible with Android phones, iPhones, and desktop computers. You may both record and edit the video. The app’s premium subscription features include hundreds of animated visuals, titles, and overlays.

For smartphone users all around the world, you may add features like an option for creating and posting stories, making filter-based and theme-based videos, and more to a video editing app. According to current user expectations, these video editing apps will surely assist the mobile video business. You simply need to recognize that the industry requires innovation and that you will need to develop a solid app in order to advance and be acknowledged in the competition.


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Is Video Editing App Development Profitable in 2021?  

If you’re questioning whether developing video editing apps is worthwhile, the answer is an absolute yes. The need for video editing apps is projected to grow over the coming days as video marketing becomes more prominent. In this circumstance, putting your efforts into developing a video editing app is a wise choice.

According to Statista, the global video editing app development industry will reach $932 million by 2025, which is 779 million dollars in 2019.

As you’ve seen, the reason to invest in video editing app development. Now, it’s time to discuss,

What are the Key Features that You Need to Consider During Video Editing App Development?

As video editing is such a complicated process, a video editing app must incorporate a variety of distinct capabilities. If you like your company to succeed, you need to develop a video editing app that includes basic video editing features while also offering something distinctive and different from the competition. Here are a few features that a video editing app potentially offers in addition to the fundamentals to help you decide. So, have a look!

Content Library Model

Most video creators include third-party music, photos, and video clips in their editing process. These enhancements make videos more engaging, fascinating, and memorable. Working to make sure that content with these modifications complies with all copyright rules is one of the most critical aspects. Any video containing copyrighted elements will be removed from most social media networks. You can collaborate with one of them to provide accessibility to free and safe content through your video editing app to make things easier for your subscribers. This will assist your users in creating the greatest possible unique videos.


Stickers and filters are a wonderful way to improve the user experience while making it more interesting and fascinating. If you look at any of your competitors' channels, you'll see how important it is to have these awesome stickers and filters in your video editing app.

Create Slideshow

Users can use this feature to create a one-of-a-kind collection by combining their own memorable moments in the form of movies. Other similar types of moviemaking slideshow applications are a little more difficult to come by because they require the installation of third-party applications.

Real-Time Editing

If your application includes a recording option, you can add the filter or effect immediately in camera mode. Then you may add a feature that lets people edit the clip while it's being filmed! This functionality, no matter how wonderful it sounds, takes a significant amount of resources to function properly. Consequently, it may not be compatible with all devices.

Duplicate Frame Detection

Duplicate frame indicators are used to identify clips in the very same sequence that are repeated many times in the timeline. The repeating frame marker is a multicolored stripe that runs the length of each repeating frame in the clip. The user may have taken a number of different crowd photographs throughout the game. Repeated frame recognition displays a colored stripe in the repeating clip to alert the user that this is a repeating clip if numerous photos appear in the same crowd.

Sound Effects

According to some specialists, this feature has a profound influence on your application's performance. To improve the overall feel of the app, users should have the option of adding a music track or their voice. There must be some audio filters for effects like storms, rain, and thunder.

Paste Properties

The user may simply add and move audio and visual effects between several clips using the Paste Properties dialogue box. After copying the effect clip, the user can use this dialogue box to choose which effect to paste into the currently chosen clip on the timeline. If the video or audio clip has effects that have been added by another user, you can also choose these effects. Users can choose from a variety of special effects or a set of effects.

Import Menu

When you create a new project, the first new feature you'll notice is the import menu. It's clear that it's a lot more structured than before. You can travel to the folder containing your footage, and the footage will be displayed with a lovely, large thumbnail. It will also display the clip's name, kind, and runtime. Hovering your mouse over the clip will reveal extra information. You can select clips from this import menu, and a tiny timeline will appear at the bottom. This timeline displays the clips in the sequence in which you selected them.

audio plugin manager
Audio Plugin Manager

Audio effects are managed by the audio plug-in manager. The audio plug-in manager is accessible via the audio track mixer and effects panels. The Audio Plug-in Manager is also accessible through the Audio Preferences dialogue box.

Story Panel

While working, users can rapidly browse specific scenes, places, conversations, and persons. Users can identify the clips they desire using speech-to-text search and edit them into scripts in a video editing environment.

Impressed by the features? Now, let’s have a look at,  

How to Develop a Video Editing App Successfully in 2021 and Beyond? 

Well, in order to build a top-notch video editing app, you need to take various factors into consideration like:

Steps1. Determine Your Key Demographic

For the development of a video editing app, you must make numerous considerations. It is best to refine the idea effectively to reduce the hazards. You must indeed also research your target audience and competitors, as well as their strengths and weaknesses. You should know and comprehend the people for whom you are designing a new app. You should know everything there is to know about their hobbies and problems they desire to address. Because we’re making a video editing app, the target audience may be sports fans, travelers, active hobbyists, video influencers, and so on. Individuals who want to capture moments and share them on social media would benefit from the video editing mobile app. These categories can also be used to categorize your target audience. This classification will aid in a more exact analysis.

2. Select Features and Functionalities 

When developing an app, keep the user interface as natural as possible because no one wants to go through a series of instructions or procedures to use a feature. The same may be said for application functionality. Consequently, you should begin with the MVP (Minimal Viable Product) version, which allows consumers to familiarise themselves with the software first. An MVP is a process in which a mobile app is released with only the functions that are required to go live, and then the user is polled to see if they want an updated and more complex version with extra features. You can also use the features mentioned above. The functionalities listed above can help you entice and build your user base while also increasing user retention and acquisition.

3. Select the Right Monetization Strategies 

Once you are done with the features, the next step you need to take is to select the right monetization model or strategy. To make money with your app, you’ll need to create an MVP so you can test different monetization strategies, including premium features, subscriptions, and in-app purchases.  

The monetization model that you can include your video editing app development are: 

  • Freemium Model – A Freemium model, as the name suggests, is a hybrid of two separate models: “free” and “premium.” The application is free under the freemium concept. Users can indeed download the application for free, but they must pay a fee to access the application’s premium features.  
  • Subscription Model – The subscription model is comparable to the Freemium model in several ways. The software is available for free download in both models; however, unlike in Freemium models, where functionalities are paid, and users must pay the entire amount at once, in subscription models, users can subscribe for a certain duration of time to enjoy premium features.  
  • In-app Advertising – This method is self-explanatory. Although the application is free to install, it does contain advertisements. Many video editing apps today use the same monetization approach.

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4. Hire the Right Mobile App Development Company

Well, developing the video editing app is not child’s play. To manage such a large project, you should choose a reputable and trustworthy mobile application development company. In either instance, the following positions are required to complete the project:  

  • iOS app developers 
  • Android app developers 
  • Project manager 
  • UI/UX designer 
  • QA testers
  • Business analyst 

These are the roles you need in your app development team. Hiring each team member individually may increase the app development cost. This is why it’s better to hire the best mobile app development company. 

Well, let’s check,

How Much will Video Editing App Development Cost? 

As you might expect, the cost of app development in this market is determined by a variety of factors. Some of the major significant considerations are the platform you’re designing for, the number of features you want to incorporate, and how sophisticated these features are. As a result, estimating the cost of this type of app is challenging. But, it’s not impossible.  

If you want, experts at Matellio can help you in determining the exact cost to build a video editing app in 2021 and beyond. All you have to do is to contact us.

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Nevertheless, the video editing app industry isn’t yet overcrowded. You can beat any race if you combine imagination, skill, and opportunity. So, if you want to make a video editing app, come up with a unique idea, assemble a team of experts, and get to work right away! Send us your concept, and we’ll assist you in making it a reality.  

We have dedicated experts to build high-end video editing apps. Whether it’s for Android, iOS, or any other platform, our experts can easily manage it.

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