Investment App Development: Benefits, Features and Development Process

With the rise in digital transformation services in finance, the investment app development market also boomed. And why not? What once was a complicated task involving several brokers and traders has now been replaced by an easy and digital means – investment apps.  

The market for investment apps was valued at $13.6 billion in 2022 and will reach $89.8 billion by 2032. Furthermore, the popularity and success of many investment apps like Robinhood, Cash App, Binanance also lured businesses to invest in investment app development.  

For both startups and existing enterprises, developing investment apps holds immense potential. The demand for user-friendly, intuitive, and secure mobile platforms for trading and managing investments is soaring. So, why not leverage this golden opportunity for business expansion and better growth?  

Thus, whether you’re an aspiring entrepreneur or an established business, here’s how you can create a custom investment app with the best features, next-gen tech, and a result-oriented development process.

Investment App Development- Top Benefits

Investing in custom investment app development for your business can offer numerous benefits that contribute to its growth and success. Let’s explore some compelling advantages:

Increased Customer Engagement

An investment app allows you to connect with your customers and engage them in a personalized manner. Through the app, you can provide real-time updates, investment recommendations, and educational resources, fostering a stronger relationship with your customers.

Expanded Market Reach

By offering an investment app, you can extend your services beyond physical locations and reach a broader market. Users from different regions can access your app, increasing your potential customer base and revenue opportunities.

Enhanced Brand Visibility

By leveraging digital transformation services from a mobile app development company, you can create an app that can be a powerful branding tool. Your investment application can be your brand asset as it showcases your business’s name, logo, and an engaging user interface. With a well-designed and user-friendly app, you can strengthen your brand presence and create a positive impression among your target audience.

Competitive Advantage

In today’s digital era, having an investment app sets you apart from competitors who rely solely on traditional methods. Offering a convenient and feature-rich app gives you a competitive edge, attracting tech-savvy investors and positioning your business as innovative and forward-thinking.

Data-Driven Insights

An investment app collects valuable user data, including investment preferences, behaviors, and performance. By analyzing this data, you can gain insights into customer trends, identify opportunities for personalized recommendations, and refine your marketing strategies.

Streamlined Operations

With custom investment app development, you can automate various processes, such as onboarding new clients, executing trades, generating reports, and managing portfolios. This streamlines your operations, reduces manual effort, and allows you to focus on providing exceptional customer service.

Scalability and Flexibility

As your business grows, an investment app offers scalability and flexibility. You can easily add new features, integrate third-party services, and adapt the app to meet evolving customer needs and market trends.

Cost Savings

While there are initial investments involved in app development, the long-term cost savings can be significant. An investment app reduces the need for extensive physical infrastructure and manual processes, resulting in cost efficiencies and improved profitability.

Regulatory Compliance

Compliance with financial regulations is critical in the investment industry. An investment app can incorporate compliance measures, such as identity verification, risk assessments, and secure data storage, ensuring that your business adheres to regulatory requirements.

Customer Empowerment

Providing an investment app empowers your customers to take control of their investments. They can easily access real-time market data, make informed decisions, and manage their portfolios, leading to greater satisfaction and trust in your services.

Investment App Development- Top Features

In order to create the best investment app, you need to make sure that it is integrated with advanced features. As features are the backbone of any application and greatly impact the success of your app. Here we have mentioned some of the crucial features you should consider incorporating in your app to ensure seamless functionality.

Portfolio Optimization

To begin with you should consider adding the feature of portfolio optimization to your investment app. With the help of AI algorithms, the user’s portfolio will be analyzed and then offer them personalized recommendation. It will allow them to optimize their investments based on their goals and risk tolerance.

Portfolio Management

Another vital feature that you should integrate while investment app development is portfolio management. Your application users will be able to create and easily manage their investment portfolio, keeping every detail of their investment safe and in one place. They can also track their portfolios, conduct performance analysis and buy and sell securities using this feature.

Automated Trading

To add more value to your app you can consider adding the feature of automated trading. By leveraging this feature, the AI algorithms can be programmed to automatically buy and sell stocks. This decision will be based on pre-determined criteria, such as market conditions or investment strategies.

Real-Time Market Data

Next in the list, we have a real-time market which is another vital feature that should be within your investment app. Integrating this feature will provide your app users with up-to-date information about stock prices, commodities, indices, and other financial instruments. With all this information, your users will be empowered by relevant data to make informed investment decisions.

News and Insights

News and insights features can incorporate a news feed or blog section into your custom investing application. With this feature, your app will be able to deliver relevant market news, analysis, and insights. Your users can stay informed about market trends, company announcements, and economic events that may impact their investments.

Watchlist and Alerts

Next, we have a watchlist and alerts feature, and it will allow your users to create personalized watchlists of stocks or assets they are interested in. They will also be able to set price alerts and notifications so that they are informed about significant price movements or news related to their selected securities.

How to Begin Investment App Development?

Now we will let you explore one of the most significant sections of this blog: the process of investment app development. You might have some idea about the same, but the steps mentioned below will provide clarity so that your application is built perfectly.

Research And Understand the Market

The first step crucial for your investment app development is to begin researching the market that you want to be part of. You need to learn and analyze every possible aspect that this market has, as it will provide you with clarity on ongoing market trends. Now studying the market can be tricky, so you can trust experts from Matellio and take their guidance for the same.

You would also need some closure of your competitors and the strategies that they are using. Our experts at Matellio will make sure that your research work is completed perfectly, as it will help strengthen the base of your app development.

Define Your Goals and Requirement

The next step demands that you determine your specific goals with this application. From its features and functionality to the target audience, you should clearly know what you want the app to do. It is recommended to decide about the platform for which you want your application to be developed, iOS or Android. It will help you to decide which enterprise mobility services to leverage for streamlining your application.

This selection will also alter the technical requirement for developing your application. By defining all these requirements, you will have a clear objective for your project, and it will help you target your suitable audience better.

Select a Reliable App Development Company

One of the other significant steps that can be your first step is choosing a professional company willing to help you develop the best investment apps as per your need. The development team that you choose should have expertise in creating the application. Partnering with an experienced app development company like Matellio will help streamline your project. We will let you explore the latest trends, features, and technologies that can add value to your app. We offer need-based scaling services to help you in increasing or reduce your development team anytime during your development cycle as per your project requirement.

Begin Development

Moving further, it’s time that your development partners will begin the investment app development process. Now there are multiple internal steps that need to be followed in order to bring out the desired product. To begin with, your development team will be working on the following:

Designing the UI

User Interface is one of the most significant parts of any application. If you need your app to succeed in the long run, you have to ensure that your development partners offer you the best UI designers. The UI is responsible for offering a smooth finish to the look of your application. It can offer clarity with style to your users and make your investment app unique. A good UI design can offer better and easy navigation, a clear idea about the app, easy access to all the functionalities.

Selecting the Right Development Model and Technologies

Once the UI is designed, it’s time to move on to the next step: choose the best development methodology and the right technology for your application. Our experts at Matellio recommend the agile development methodology for developing your custom investment application.

It is because the Agile method is one of the best methods that you can opt for your project. It will offer you real-time updates about the development cycle. If required, you will be able to make any changes within your application, such as in features, designs, and others.

You can also choose to integrate the power of next-gen technologies in your apps, such as AI, IoT, Big data, and others, if required. Matellio is one of the best companies offering digital transformation services to its clients. It means we can be the best partner from where you can receive guidance with next-gen technologies.

Technology Stack

Lastly, one of the vital steps that your development partner should master is choosing the right technology stack. It is the technology stack that will determine the performance and scalability of your application. The framework, languages, and database that your development partner selects must be capable of handling the expected user load and processing the data efficiently.

For your investment app development, you can consider the following tech stack:

Front-end Development: HTML5, CSS3, JavaScript, React or Angular, Redux or MobX

Back-end Development:

• Programming Language: Node.js, Python, Ruby
• Web Framework: Express.js (Node.js), Django (Python), Ruby on Rails (Ruby)
• Database: MySQL or PostgreSQL, or MongoDB

Mobile Development:

• For iOS: Swift or Objective-C using Xcode.
• For Android: Java or Kotlin using Android Studio.
• Alternatively, you can consider using cross-platform frameworks like React Native or Flutter to develop both iOS and Android apps simultaneously.

Cloud Infrastructure:

• Cloud Platform: Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure
• Storage: Amazon S3 or Google Cloud Storage
• Compute: Amazon EC2 or Google Compute Engine

Security:

• Encryption: HTTPS and SSL/TLS
• Authentication and Authorization: OAuth or JWT
• Compliance: GDPR (General Data Protection Regulation) or PCI-DSS (Payment Card Industry Data Security Standard).

API integration: Payment Gateways like Stripe, PayPal, and Braintree and Market data providers such as Bloomberg, Alpha Vantage, and others.

Testing and Deployment:

• Unit Testing: Jest or Mocha
• Continuous Integration/Continuous Deployment (CI/CD): Jenkins, CircleCI, or GitLab CI/CD

Test the App and Then Deploy

Now that you have all the required resources that can lead your way in developing the best investment app. With all the tech stack, development platform, agile methodology and experts’ guidance you will not be facing major challenges in your development process.

After development it is vital to test your application as testing is a crucial service as it will help you to detect all the minute issues in your application. Any unidentified bugs that survived the development cycle can be easily detected and removed. It will help your app to run smoothly over multiple devices. Once you are sure the application is perfect, it’s time to deploy it.

Here is Why You Should Choose Matellio for Your Investment App Development

Whether mobile banking app development or a simple investing application, the development partner has to be the best. These applications require quality development, security and privacy assurance, and smooth functioning. All these properties must be delivered by the app development company you choose. It is where Matellio enters; with us, you get a power pack combination of the best app developers who are experts in their field.

Your investment app development project will be completed within the timeline with the desired perfection. You will get constant guidance from our experts at every step, from pitching your project idea to deploying it. As we have already worked on several finance projects and so we have knowledge of every vital standard that should be followed within. If you wish to learn about development costs and other project-related information, you can connect us by filling out the form.