Change is the only constant, and this holds everywhere, be it your life or a website.
In business, your website and the marketing team shouldn’t stand still. It does not mean that one needs to be equipped with a new marketing team and website every month. What we are saying is – you need to have a trendy piece to keep pace with time. Still, revamping, redesigning or upgrading your website may be a highly baffling task.
Hence we have penned down some eye-opening things to be considered before redesigning your existing website.
1- ANALYZE LOOPHOLES
Before making any changes to your website design, you need to decide which aspects and features need variation. What parts of the model are working? Use analytics to see what your visitors find valuable, and what they don’t. The stuff that’s not working is expendable – one should either improve or get rid of it.
2- BE CONSISTENT
Revamping your website gives you the perfect opportunity to polish its look and feel, but you don’t want to stray too far from the current branding. Make sure customers can still recognize where they are when they pay a visit. Maintaining the same typography, colour palette, and imagery can help lend an air of consistency and familiarity to the new site. Keep this in mind throughout the design process so you can stay true to the core elements of your brand.
3- RENEW CONTENT
A website redesign is a perfect excuse to refresh the existing content or add new write-ups. Your design and your content work together, after all. A fresh approach to content can further propel your business to new heights.
Here are a few ideas:
- Single out old, outdated blogs that you could update and rewrite for better leads
- Set up a new publishing schedule based on best practices for user engagement
- Look at the content that’s performing well and use it as a template for developing future content.
4- SEO AUDITING
Before you jot a plan for redesigning, complete an SEO audit. Dig through absolutely everything on your existing site and determine how it’s performing. Go through subdomains and track down all the inbound links. One may be surprised to find that a long-forgotten page is performing exceptionally well. It will give you a solid idea of what is to be kept, what you can leave behind, and which strategies will be most effective for building your new site.
Redesigning the framework of your website could mean also redesigning the navigation. As far as possible, one should keep it untouched. Changing the navigation could cause a lot of confusion for users who have viewed/are still considering your website.
If you like to reconstruct the navigation, you have to take care that users will still be able to find what they’re looking for, with the new navigation. You could introduce them to the new system by giving them a quick tutorial or tour of the website’s latest design.
Scalability is fairly relevant. You have to ensure that your website is still functional, post redesigning. You can expand your website, but it must be convenient and progressive. Users also have to be aware of the expansion, or else it will be ineffectual. Your website should also retain, if not increase, its speed and responsiveness. It’s dangerous when your website can’t handle the progress. The upgrade should be reliable & better than the previous design.
The timeline measures how long it will take for the execution of the design plan. Taking too long may lead to a decrement of viewers — the quicker, the better. Users should be informed of how long the redesign will take. More importantly, the result should be able to make up for the wait. To be able to produce an approximate date, lay out a schedule. Make a plan of which aspect of redesigning to focus on a particular week or day. It is also advisable that the new design be long-lasting. Yes, the taste is ever-dynamic, but it’s tiring to redesign now and then, especially with your users’ interests at risk.
A Website Redesign Takes Planning and Strategy
If you need a website refresh, don’t just focus on looks. Instead, you should be honing both design and functionality for the best marketing results.
One needs to take a step back and narrow down how to carry out the redesign. Set goals, understand the audience, rethink content, analyze competition, and make it responsive and SEO-friendly.
The way your website functions as a whole will help you meet your business goals. It will work as a virtual business card, brand advertisement, lead generator, product/services showcase, and more.
Look at the top seven considerations for your redesign, define your path, and get moving.