Publishing has moved far beyond the era of the printed word and desktop publishing is keeping pace. While printed books and magazines remain important, increasingly audiences expect more from digital media. Create interactive online publications complete with video content and responsive graphics. Build apps and websites. Design artful print media, including posters, album art and more and break new ground with an advanced desktop publishing software.
But what exactly is a desktop publishing software and how it can benefit your organization.
What is Desktop Publishing Software?
Desktop Publishing or DTP is the process for producing printed content using specialized software. The quality is designed to either equate or exceed typeset printing in the books. While desktop publishing can include any office or home network that allows you to produce a printable document, DTP usually refers to professional computer-based publishing from expert providers such as Artwork Abode.
Desktop publishing software makes it easy to vary typefaces and margins while embedding graphs and illustrations — this feature involving images is especially important in an increasingly visual business world. DTP applications allow users to create and alter page layouts such as a book layout or magazine layout. With DTP, text formatting and typesetting can be accomplished with a click of a computer mouse. Some of the prominent examples of DTP software include Adobe InDesign, Microsoft Publisher, QuarkXPress, and Scribus.
Why do You Need a Desktop Publishing Software?
1. DTP Helps You Lower Marketing and Printing Costs
For companies that rely on a lot of printed materials, investing in better DTP tools and resources that can accommodate various sizes of projects typically pays for itself in a short time. While eliminating the need for third-party printing companies, it makes the process much cost-effective as you don’t have to pay vendor staff members for costly design work.
2. Go for Professional Layouts with a DTP Software
When you want to stand out from the crowd, simply relying on the word processing programs like MS Word or Docs may not be a good option. You might want to not just make an impact with your printed material but also ensure that you deliver a brand valued while establishing its identity. The problems with using the layout offered by mainstream software are they are neither custom to your needs nor are unique. Chances are 100s of other brands are using the same template as you. Resultantly, you can make a memorable and professional campaign that leaves your competition behind. When a company uses desktop publishing software, it has a wider range of templates at its disposal. The company can even create a one-of-a-kind template that best reflects its true identity.
3. Customizations Just Like You Need
Let’s accept: you need to adapt to market needs. A design that may have been working for you for the past 10 years may go out of date within weeks and that calls for updations. While no other software offers you this liberty, a DTP tool lets you make custom changes to fit your current needs and market demands. This may mean the layout is slightly modified or information found at the bottom of the printed page is different. Companies don’t have to settle for the format they find in a template; they can simply make changes. In fact, they can customize every file to be what they want, even if the change is small.
4. In-house templates and designs
Many companies strive to create a brand instead of one-off marketing materials. When marketing professionals use DTP software, they can work with an existing template or design. This is easier than constantly having to create new versions of marketing materials. Also, using an updated or modified newsletter or advertisement template is a great way to create a brand identity and recognition with customers.
5. Versions are Easier to Manage
If a company moves and needs to change an address on a frequently re-printed advertisement, or if a price is outdated, it is easy to make a revised version using desktop publishing software. This saves time that would otherwise be spent having a graphic designer reset the whole piece, and it is also less expensive. Companies that print marketing materials in-house are able to keep less in inventory and can simply print out the new version when it comes time to work on a new advertisement.
6. You can Make Frame-Based Designs
A sizeable part of the advantages of Desktop Publishing packages, even the basic Microsoft Publisher, is that they are frame-based. This means that frames of text or images can be moved over, around and on top of one another and rescaled with ease.
The ability to easily move frames around to view their impact when placed in a different layout or with different spacing really comes into its own when DTP software is used to create projects like magazines and newspapers.
7. Take the Power in Your Hands with WYSIWYG
WYSIWYG stands What You See Is What You Get. This acronym refers to the fact that, with DTP software, what you see on the screen will be what the final document looks like in printed form.
If you’ve ever created a project as a Word file and then printed it out only to discover a huge disparity between what it looked like on the screen and what it looks like in your hand, you’ll understand why this is so important for professionals.
This means that a page layout can be easily optimised and enhanced without needing to see it on paper. The WYSIWYG aspect of DTP puts professionals who use it well ahead of their counterparts struggling to cut and paste elements using a word processor.
Build Custom Desktop Publishing Software for Your Organization
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