How Artificial Intelligence is Used by Mobile Apps?

Updated on Jun 21st, 2022


The way mobile apps have become an integral part of our lives, it’s hard to believe there was once a time when they were an extreme rarity. In fact, it was only over two decades ago the first mobile app, which happened to be the classic ‘Snake; game was launched pre-built with Nokia 6110, which remained the only dedicated mobile app for years to come.

Now, coming back to the present the arena of mobile apps has completely been transformed. Google PlayStore hosts over 2.87 million apps and Apple’s App Store over 1.96 million. What’s interesting is that most of the top-grossing apps on both the app marketplace are using artificial intelligence in one way or another. What more? If we believe the latest research conducted by Mordor Intelligence, mobile artificial intelligence is expected to become a market of USD 9.68 billion by the year 2026! Clearly, AI is making remarkable changes in mobile apps, and in this post, we’ll explore various ways it is doing so.

  • There are over 4 million native apps on app marketplaces many of which use AI in one or the other way. 
  • The Mobile AI app market is predicted to reach up to 9.68 billion US Dollars by the year 2026. 
  • There are multiple functionalities that AI offers including- conv.

Top Ways Mobile Apps are Using Artificial Intelligence

AI is helping mobile app development service providers in multifarious ways. It is not only helping them make more engaging apps with elements like personalization and automation, but also simplifying the development process for them by employing automation. Here are some of the other remarkable ways, AI is getting used by mobile apps.


1. Speech Recognition Technology

That is one of the most popular types of Artificial Intelligence technologies for mobile applications. This is a voice control system with speech recognition. Let’s take the example of Siri and Cortana. They are responsible for converting human speech into a language that the computer understands. Numerous mobile app development companies integrate this function into their applications. It then becomes compatible with the Artificial Intelligence trends.

2. Chatbots

When it comes to developing mobile applications, this Artificial Intelligence feature is of great use. It helps companies interact with the people who tend to fill out the feedback form while inquiring about the company and its development processes.

3. Natural Language Technology

If you are looking for ways to develop an application for customer service purposes, then natural language technology is the Artificial Intelligence technology that you need to integrate.

4. Real-Time Language Translation

It is one of the most developed and primary Artificial Intelligence technologies that integrate with the majority of applications. Machine learning technology is exceedingly beneficial when it comes to classification and forecasting. So, if you run a business that involves forecasting, then having an AI business application helps to a great extent.

5. Biometrics

With the help of this AI technology, it is easy to analyze, identify, and measure human behavior. It becomes easy to recognize the physical aspects, shape, structure, and size of the human body. Biometric Artificial Intelligence technology performs sensory recognition, gesture control, and voice recognition. It helps in marketing and research. Facial Recognition is yet another interesting AI application that further strengthens the authentication feature of a mobile app.

6. Image Recognition

Image recognition is one of the more advanced AI applications, that uses computer vision to detect and recognize chosen images. The application does it with uncanny accuracy as it matches the captured images in real-time with data  

This is a great addition to mobile app development and depends on the detection of any object through a digital or video image. This technology identifies license plates, analyzes clients, and diagnoses diseases.

Read More: How to Develop a Face Swap App Like Reface?

7. App Authentication

Strengthening the core app authentication features with AI has the potential to finally get a step ahead of cybercriminals and hackers. Using the technology to assess security risk and monitor app utilization in real-time can help prevent and/or cyber-attacks in their stead. The AI can quickly detect anomalous user behavior, and quickly shut off the app while also alerting the authorized users. Another way the technology can help in-app authentication is through biometrics and image recognition.

8. Smart Search

Search options are known to make the navigation easiest for both new and existing users, helping with engagement and retention rates. But what sets these rates skyrocketing through the roofs is the ability to search smartly. With auto-filling of long-tail search terms, image search, and voice-enabled searches, AI is enhancing the experience of this already successful navigation feature in mobile apps, making them even more user-friendly.

9. Automated Responses

Like smart search, the auto-response ability of AI also helps fill the messages with the most fitting responses. Like if someone has congratulated you or greeted you on some special occasion, the AI-powered auto-response module will already

Using artificial intelligence in mobile app development can help you add auto-reply features. It allows you to enable communication between the user and the device. You may have noticed that Google has already incorporated this feature into the Gmail application. It is known as a smart reply. When you receive a message from someone, Google’s auto-reply feature understands it and suggests the answers accordingly.

10. Recommendation Engine

One of the most lucrative applications of advanced AI, for not just mobile apps but other digital platforms like websites and social media networks as well, is a recommendation engine; the hook that led to the success of the likes of Netflix, Amazon, and Spotify. The seemingly simple AI algorithm takes what interests a user as the input and then through tagging system recommends to them the products and/or content they would like. This not only improves customer engagement and revenues through upselling and cross-selling but also customer retention and conversion rates, as the customers find all that they like without even looking for it.


11. Emotion Recognition

This feature represents one of the most exciting achievements of AI technologies – the ability to recognize human emotions. The mobile apps that leverage this technology can offer more fitting content like music to the users as per their current state of mind or mood. The technology uses advanced image recognition and an audio analyzer to capture human emotions through the subtle signs of expressions on the face and voice intonation. App developers can use this technology to make their apps irresistible to their users, with the help of a more sophisticated personalization.

12. Learning Behavioral Patterns

Deep learning, a form of machine learning that uses AI neural networks to teach itself new concepts render unprecedented capabilities to mobile apps to moderate themselves as per the users’ preferences, all by themselves. This feature is especially beneficial for e-learning apps that help users learn new topics at their own pace. Apps like Duolingo owe much of their success to this unique capability rendered to them by advanced deep learning algorithms, that evolve with the user to help them achieve their goals in the most efficient manner.

Most Popular Mobile Apps and How They’re Using AI

AI apps are all the rage right now. The improved efficiency and processing power of these apps are bringing greater exposure and revenues to their owners. Some of these applications have even proven to be vital. Let’s take a look at the top six AI apps in the market now.


1. Google Assistant

Google Assistant is one of the best-known AI-enabled mobile apps. Developed by Google, the virtual assistant is available on smartphones, tablets, and other smart devices with Google’s operating system. The assistant being a product of the world’s biggest search engine is global-friendly and is functional in languages like Spanish, French, Italian, Portuguese, German, Japanese, and more. To access the app’s assistant functionalities user can either give inputs through the keyboard or via voice command. It can then offer you solutions like telling you what temperature it is, or play music for you, or book an appointment, making a call, finding the nearest fuel station, etc.

2. FaceApp

FaceApp is a fun little app that utilizes AI technology to change users’ looks in playful ways. It adds age to the user’s face by adding facial features like wrinkles, and sagging skin, and similarly reduces the age by enlarging eyes, adding baby fat, and tightening the skin. Developed by Facebook, the app also plays with the users’ facial features to make them look feminine or masculine as chosen by them. Other than these AI-enabled features, the app also offers basic photo editing facilities like color filters, background replacement, background blurring, and more.


3. DataBot

DataBot is another quite popular AI-powered virtual assistant available on Android, iOS, and Xbox One. The application uses the Google database, Wikipedia, and RSS channels as its source to relay only reliable information to its users. Like any virtual assistant, it answers your queries on the basis of data it finds over on the internet and also offers results in the form of images and other multimedia files. What more? Unlike most other virtual assistants, DataBot shares information in the form of email, social media posts, and SMS. You can also customize the application to converse in your preferred language. As of the date of this post, DataBot is available in global languages like English, Spanish, French, Italian, Portuguese, and German.


ELSA or English Language Speech Assistant is one of the most popular English learning apps for android and iOS users. The app uses natural language processing algorithms to help users improve their pronunciation and make them fluent in spoken English. The AI in the app also aids users in tracking their progress with visualization reports. The app is available in multiple languages and creates a customized course based on the language you choose. It offers instant feedback whenever a user pronounces the given word. The app functions on the principal bite-size learning so that users can achieve their learning goals without having to make any disruptive changes in their routine.

5. Socratic

Launched in late 2020, Socratic is yet another marvelous mobile application developed by Google that leverages AI for young scholars in general. The app uses the learning behavioral patterns function of AI to offer a matchless learning experience to its users. It is a great AI-powered app that helps users learn trickier concepts in mathematics. Using computer vision technologies, the app helps users resolve mathematical questions in much less time. It gives a complete explanation and then allows users to go down the rabbit hole to further strengthen their understanding. The app also features step-by-step explanations and videos for questions in advanced mathematics, science, history, and literature.

6. Replika

Known as the best AI personal companion, Replika talks with each user in a unique way, as learned from their behavior. A perfect example of AI with learning pattern capabilities, the app also uses NLP and emotional recognition technologies to offer the users very human-like experiences. Available on both Android and iOS platforms, the app starts its conversation with basic responses, something that initially makes it look like any other AI, but as a user spends more time with it, it picks up subtle nuances from the users and then converses with them as befits their state of mind at any given time. To develop such an advanced AI mobile application, you need to partner with a mobile app development company with a trackable history in AI expertise.


Artificial Intelligence is no longer a new technology, and most if not, all enterprises are using it in their mobile apps. From Google assistant and Siri-like voice-enabled smart assistants to do menial chores to robust e-learning apps that modulate their pace as per users’ learning preferences and capabilities, AI has disrupted how we used to see mobile apps just a few years ago. Now every other popular app is using one or the other application of AI to offer a better user experience and innovative functionalities.

Matellio being a leading development and integration service provider in next-generation technologies like AI and ML has ample experience in developing such feature-rich AI apps. We know how the technology can raise the level of even the most basic of mobile apps to increase user engagement and improve monetization streams simultaneously. But it’s not just the core capabilities where we have deployed AI among mobile apps. For add-on services like data analytics, business intelligence, and market targeting, we understand how to use the technology on the back-end to facilitate business growth through mobile apps.

So, whether you’re looking to develop an innovative app with captivating AI features or an app with robust and smart backend routines, Matellio will prove to be an ideal partner for you. All you need to do is fill this form and book a free consultation call with our AI experts. They will discuss every detail of your idea and then perform market analysis to give you a free quote and project plan to begin your app’s development journey right away! 

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