How is FemTech Apps Revolutionizing Women’s Healthcare?

Updated on Apr 30th, 2024

How are FemTech Apps Revolutionizing Women’s Healthcare?

Imagine a world where women have easy access to personalized health information, supportive communities, and discreet tools to manage everything from their periods to fertility. That’s the power of FemTech apps, and it’s a market exploding with opportunity. 

Over the past few years, FemTech health has become a global phenomenon. According to a trusted source, the FemTech market size was $59.4 billion in 2023 and is predicted to reach $127.1 billion by 2033! Why? Because women demand better healthcare solutions that cater to their unique needs. These innovative apps are filling a critical gap and revolutionizing the way women understand and manage their health. 

But the story doesn’t end there. As a CEO or decision-maker, you have the power to shape this future. By investing in FemTech app development, you’re not just creating a product, you’re creating a movement. You’re offering women the tools and resources they need to thrive.  

Here’s why you should focus on FemTech investment: 

  • Explosive Growth: The FemTech mobile app market has skyrocketed in recent years and is projected to grow at a CAGR of 13.12% during the forecast period (2023-2031). 
  • Untapped Potential: Millions of women still lack access to quality healthcare. FemTech apps bridge this gap, offering much-needed support and resources. 
  • Endless Opportunities: From period tracking to fertility management and mental wellness, the possibilities for FemTech app development are vast. 

Intrigued? Want to leverage the benefits of FemTech solutions to earn profits and gain better brand value? You are in the right place! In this blog, we delve into why FemTech apps are gaining high momentum and how you can develop a  FemTech app based on your ideas and budget.

  • FemTech apps are revolutionizing women’s healthcare by providing personalized information and support on a variety of topics. 
  • This rapidly growing market offers vast opportunities for app development in areas like fertility, pregnancy, and mental health. 
  • To develop a successful FemTech app, consider partnering with an AI/ML-savvy development company and focusing on features that address unmet needs. 
  • The development process typically involves defining your niche, selecting features, building an MVP, testing thoroughly, and launching with a strong app store optimization strategy.

What is FemTech?

FemTech is more than just a new trend; it’s a healthcare revolution. Imagine having a personalized healthcare companion in your pocket, ready to address your unique needs – that’s the power of FemTech apps. 

Breaking Barriers, Bridging Gaps

For too long, women’s health concerns have been shrouded in secrecy or dismissed entirely. FemTech shatters these barriers by providing a safe, accessible platform to address a wide range of issues, from periods and fertility to menopause and sexual wellness. It’s like having a trusted girlfriend whispering expert advice in your ear – but with the added benefit of cutting-edge technology. 

Innovation Beyond the Pink Tax 

FemTech isn’t about perpetuating the “pink tax” by simply recoloring existing products. It’s about pioneering groundbreaking solutions specifically designed for the female body. Think about the various healthcare app development services, like smart devices for menstrual health, fertility trackers with personalized insights, and telehealth consultations that prioritize your comfort and well-being. All that is a part of FemTech revolution.  

A Booming Market with Immense Potential 

FemTech is experiencing explosive growth, with the market projected to reach a staggering $60 billion by 2027. This surge speaks volumes about the unmet needs that FemTech apps address. Millions of women still lack access to quality healthcare, and FemTech apps are bridging this gap by offering convenient, personalized support. 

So, why not leverage this growth in FemTEch mobile apps and boost your company’s profits and brand name? Connect with us today to get started with your project!

Why Invest in FemTech App Development?  

According to Business Research, the global FemTech market will surpass $83 billion by 2028, from $41 billion in 2024. And that’s not it! Here are some more stats that support the growth of the FemTech market.

Market Scenario of FemTech Apps

From the stats above, we can clearly say that the market for FemTech solutions is growing significantly and will continue to grow in the coming years. By developing a FemTech app, you’re not just contributing to a positive social shift, you’re also creating a product with significant business potential.  

Here’s how your company can directly benefit from venturing into FemTech app development: 

Faster Time-to-MarketAddressing a Growing Market Need

The FemTech market is experiencing explosive growth, particularly in the healthcare software development field. This surge reflects a rising demand for accessible and personalized healthcare solutions for women. By launching a FemTech solution, you’re entering a market with a clear need and a large, engaged audience. 

Improved Customer EngagementBuilding Brand Loyalty and Customer Engagement

FemTech apps address a variety of women’s health concerns, promoting a sense of empowerment and well-being. When you provide a valuable tool that supports women’s health journeys, you foster brand loyalty and create a strong connection with your user base. This translates to increased app usage, positive reviews, and potential brand advocacy. 

Data Driven InsightsData-Driven Insights for Future Development

FemTech apps generate valuable user data on health trends, preferences, and behaviors. By analyzing this data, you gain crucial insights into your target audience. This empowers you to make informed decisions about future app features, marketing strategies, and even the development of new products and services that cater directly to your users’ needs. 

Billing and Revenue Cycle ManagementRecurring Revenue Opportunities

Depending on your app’s functionalities, you can explore various revenue models. This could include freemium subscriptions for premium features, in-app purchases for specialized services, or partnerships with healthcare providers or product companies for targeted advertising within the app. 

Competitive EdgeStanding Out in a Competitive Market

The FemTech landscape is evolving rapidly. By launching well-designed, innovative FemTech apps, you can differentiate yourself from competitors and establish your brand as a leader in women’s health innovation. This can attract new users, partnerships, and potential investors interested in being part of a growing market. 

Investing in FemTech apps is not just about social responsibility, it’s a strategic move with the potential for significant business rewards. By addressing a growing demand, building brand loyalty, and leveraging valuable data, your FemTech app can become a thriving platform in the rapidly expanding healthcare market.

FemTech mobile app development

Types of FemTech App 

So, you have explored the definition and growth of the FemTech market. You also discovered various benefits that you can enjoy by investing in FemTech app development. But what is the type of FemTEch app you wish to develop? 

You see, FemTech has completely changed the female healthcare sector in terms of ease of access. It delivers accurate information about their health and wellness. However, if you have to invest in this progressing genre, you must have an idea about the types of apps this market develops.  

Besides, this era is all about AI and ML. Hence, if you wish to maximize the ROI of your FemTEch investment, partnering with a reliable AI development company is a must. With this partnership, you can easily leverage the cutting-edge AI development services to enhance the capabilities of your FemTEch mobile app and cater to the future demands of your target audience seamlessly.  

But before that, let’s take a look at the most common and important FemTech mobile apps in the market: 

1. Period & Fertility Tracking

This is the bread and butter of FemTech, empowering women to understand their menstrual cycles, predict ovulation windows, and plan for pregnancy (or avoid it). These apps often provide valuable insights into mood swings, PMS symptoms, and fertility health. 


  • Cycle Tracking: Log period dates, duration, and flow intensity to identify patterns and predict future periods. 
  • Ovulation Prediction: Leverage AI-powered algorithms to estimate fertile windows and potential due dates (if trying to conceive). 
  • Symptom Tracking: Record physical and emotional symptoms like cramps, mood swings, and bloating to understand menstrual cycle fluctuations. 
  • Personalized Insights: Get AI-based reports on cycle regularity, potential fertility issues, and customized tips based on tracked data. 
  • Contraception Management: Track birth control pills, receive reminders, and explore different birth control methods based on individual needs (may require consultation with healthcare provider). 
  • Community Forum: Connect with other users for peer-to-peer support, share experiences, and ask questions in a safe space. 
  • AI-powered Period Coach: Utilize a virtual assistant powered by AI to answer personalized questions, offer cycle-related advice, and identify potential health concerns based on tracked data. 
  • Integration with Wearables: Sync data from wearable devices (like smartwatches) to automatically track sleep patterns, activity levels, and potential fertility indicators.

2. Pregnancy & Postpartum Support

Pregnancy journeys are unique, and FemTech apps offer a wealth of information, support communities, and tools for expectant mothers. From tracking fetal development to monitoring contractions and offering tips on postpartum care, these apps are a valuable resource for navigating motherhood. 


  • Fetal Development Tracker: Monitor fetal growth with week-by-week visualizations and educational content about baby development stages. 
  • Contraction Timer: Track contraction duration and frequency to gauge labor progression and receive guidance on when to seek medical attention. 
  • Postpartum Recovery Tracker: Monitor physical and emotional well-being after birth, track mood swings, and receive tips on postpartum care. 
  • AI-powered Baby Sleep Coach: Utilize an AI assistant that analyzes baby’s sleep patterns and offers personalized recommendations for sleep training and healthy sleep habits. 
  • Lactation Support: Track breastfeeding sessions, monitor milk supply, and get access to resources and support communities for breastfeeding mothers. 
  • Parenting Tips & Articles: Receive curated content on baby care, feeding, development milestones, and common postpartum concerns. 
  • Telehealth Integration: Connect with healthcare professionals virtually for consultations, postpartum check-ups, and breastfeeding support. 
  • AI-powered Mood Monitoring: Leverage AI to analyze user behavior and track data to identify potential postpartum depression symptoms and offer resources for mental health support.

3. Sexual & Reproductive Health

FemTech tackles the often-stigmatized aspects of women’s health. These apps provide a safe space for women to learn about sexual health, explore contraception methods, and find resources for sexually transmitted infection (STI) testing and treatment. 


  • Sex Education & Information: Access accurate and reliable information on various sexual health topics, including anatomy, contraception methods, and sexually transmitted infections (STIs). 
  • STI Testing & Treatment Resources: Locate nearby clinics offering STI testing, receive support in interpreting test results, and find information on treatment options. 
  • Contraceptive Method Exploration: Learn about different types of birth control, compare their effectiveness, and track usage with reminders. 
  • AI-powered Symptom Checker: Utilize AI to provide preliminary assessments of potential sexual health concerns based on user-reported symptoms and offer guidance on seeking further medical evaluation. 
  • Partner Communication Tools: The app can offer resources and guidance on communicating sexual health needs and preferences with partners in a healthy and open way. 
  • Personalized Period & Ovulation Calendar: Create a customized calendar that combines menstrual cycle predictions with fertility windows to plan for sex based on individual goals (pregnancy or avoidance). 
  • Anonymous Support Groups: Connect with other users in anonymous forums to ask questions, share experiences, and find support regarding sexual health concerns. 
  • AI-powered Lubricant Recommendation Tool: Utilize an AI assistant that analyzes user preferences and sexual health data to recommend suitable lubricants for optimal comfort and sexual wellness.

4. Mental Health & Wellness

Women’s mental well-being is crucial, and FemTech apps are addressing this growing need. These apps offer tools for stress management, mood tracking, mindfulness exercises, and even access to teletherapy consultations with mental health professionals specializing in women’s issues. 


  • Mood Tracking: Log daily mood swings, identify triggers, and track patterns to understand how emotions relate to the menstrual cycle or other factors. 
  • Relaxation Techniques: Access guided meditations, breathing exercises, and other relaxation techniques to manage stress and promote emotional well-being. 
  • Journaling Prompts & Tools: Utilize journaling prompts and mood trackers to gain self-awareness, track emotional progress, and identify areas for improvement. 
  • AI-powered Stress Management Coach: Access a virtual coach driven by AI that analyzes tracked data and offers personalized recommendations for managing stress, improving sleep quality, and fostering emotional well-being. 
  • Self-care Resources: Find curated content on topics like healthy relationships, body positivity, self-esteem building, and setting boundaries. 
  • Positive Affirmations: Receive daily or personalized positive affirmations to boost mood and self-confidence. 
  • Community Forum: Connect with other users facing similar challenges for peer support, share experiences, and find encouragement. 
  • Telehealth Integration: Schedule virtual appointments with therapists or counselors specializing in women’s mental health concerns.

5. Chronic Condition Management

FemTech extends its reach to support women with specific health conditions. This could include apps that help manage Polycystic Ovary Syndrome (PCOS), endometriosis, or menopausal symptoms, offering personalized resources and facilitating communication with healthcare providers. 


  • Symptom Tracking: Log specific symptoms related to chronic condition, like pain intensity, frequency, and potential triggers. 
  • Medication Management: Set reminders for medication intake, track dosages, and receive alerts for potential drug interactions. 
  • Educational Resources: Access curated information about specific chronic conditions, treatment options, and healthy lifestyle tips for managing symptoms. 
  • AI-powered Symptom Prediction: Utilize AI to analyze tracked data and predict potential flare-ups of symptoms, allowing users to take preventative measures. 
  • Community Forum: Connect with other users managing similar chronic conditions to share experiences, find support, and learn coping strategies. 
  • Progress Tracking & Reports: Monitor improvements over time with personalized health reports based on tracked data, allowing users to celebrate progress and adjust management strategies if needed. 
  • Goal Setting & Motivation Tools: Set personalized health goals, track progress, and utilize motivational features like badges and rewards to stay committed to managing the condition. 

Telehealth Integration: Connect with healthcare providers virtually for consultations, treatment adjustments, and ongoing monitoring of chronic condition. 

This is just the tip of the iceberg! FemTech innovation continues to expand, with new app development venturing into areas like pelvic floor health, breast cancer screening, and personalized nutrition based on women’s hormonal cycles.

femtech solutions

Top Technology Trends to Consider for FemTech App Development 

Besides features, the technology trends you select for FemTech app development also impacts the ROI of your project. We live in a digital world, and things here change fast. In such a dynamic world, if you want your FemTech app to thrive and easily cater to future demands, then selecting the right technology trend is essential. 

However, we are introduced to a new trend each day and only a few of them survive in this competitive market. Hence, it becomes daunting to identify the latest yet reliable trends for your FemTech mobile apps. But worry not; we have got you covered! 

As a leading healthcare technology consulting services provider, we have hand-picked the top tech trends that will prove beneficial for your FemTech app:  

AI and MLAI for Personalized Health & Virtual Support

Leverage AI to analyze user data, predict potential health issues, and offer personalized recommendations. AI-powered chatbots can provide 24/7 support, answer questions, and act as virtual health coaches. Hence, you can adopt chatbot development services for your FemTech app.

Integration with Wearable Devices  Wearable Integration for Seamless Data Collection

Leverage wearable app development services to integrate your app with smartwatches and fitness trackers for automatic data collection on sleep, activity, and vitals. This allows for a holistic health view and potential integration with advanced wearables for biometric monitoring.

Cloud Analytics Cloud & Big Data Powering Insights

Utilize cloud computing for secure data storage and big data analytics to gain valuable insights into user behavior, health trends, and unmet needs. This data can then be used to refine your app and personalize the user experience.

Telehealth CapabilitiesTelehealth Integration for Convenient Care

Integrate telehealth platforms for virtual consultations with healthcare providers. This removes geographical barriers and offers flexible access to medical advice and support, especially for underserved communities.

Increased Privacy and SecurityPrioritizing Security & User Privacy

Implement robust data encryption, secure storage protocols, and transparent data practices. This builds trust and fosters a sense of security when users entrust their sensitive health information to your app.

How to Proceed with FemTech App Development in 5 Easy Steps? 

So, we are at the last btu most important section of our blog post – developing a custom FemTech mobile app. By now, you will probably have a clear idea of your FemTech project. You may also have identified a suitable type of FemTech app, its features, and the most promising tech trends for your project. But how to combine all that into a functional FemTech app?  

That’s exactly where outsourcing comes into play! You see, creating a custom mobile app requires you to have extensive knowledge of various APIs, frameworks, and more. It also demands a team of dedicated developers, designers, testers, and even project managers who can understand your industry demands and could turn your ideas and requirements into a high-quality digital FemTech solution.  

Hence, with outsourcing, you can partner with a reliable mobile app development company that can not only assist you with FemTech app development but can even help you with strategy creation, roadmap development, UI/UX, testing, MVP development, etc. So, it is always beneficial to partner with a reliable app development company before starting your project. 

Looking for a talented mobile app development company for your FemTech app development project? Contact our experts and get a free 30-minute consultation free for your project! 

Here’s how you can proceed with FemTech app development in just 5 steps:  

1. Understand Your Requirements and Market Trends

The FemTech market caters to a wide range of requirements, and you need to select the most promising requirement that your FemTech app can resolve. For instance, do you aim to address period tracking and fertility management or focus on sexual health and wellness? Defining your niche helps attract a specific target audience and avoid oversaturating the market. 

Analyze existing FemTech apps in your chosen niche. Identify their strengths and weaknesses and look for gaps that your app could potentially fill. Understanding user reviews and ratings can provide valuable insights into user pain points and desired features. 

Furthermore, conduct thorough market research to understand current trends, identify potential competitors, and assess the overall demand for your app concept. This research will shape your app’s functionality and inform your marketing strategy.

2. Partner with an App Development Company Having Expertise in AI/ML

Choose an app development company with a proven track record in developing health and wellness apps, preferably with experience in AI and machine learning (AI/ML). Expertise in AI/ML is crucial for features like personalized insights, symptom prediction, and virtual health assistants. 

Look for a development company that fosters open communication. Clear communication throughout the development process ensures your vision stays at the forefront, and you have a clear understanding of the technical aspects of your app. 

Partnering with a company that prioritizes data security and user privacy is non-negotiable.  Your app will handle sensitive health information, so ensure your development partner has robust security protocols in place. 

Read More: 8 Tips for Choosing the Right Mobile App Development Company  

3. Select Suitable Features and Tech Stack

Define the essential features that address your target audience’s needs. This could include period tracking, ovulation prediction, symptom logging, educational resources, and community forums. For your help, we have already listed the most prominent features for each type of FemTech mobile app that you can choose for your investment.  

Moving ahead, here is the general tech stack that you can use to hire dedicated developers for your project:

App DevelopmentJava/Kotlin (Android), Swift/Objective C (iOS), Flutter (cross-platform)
DatabaseMongoDB, PostgreSQL, MySQL
Health Data APIFitbit API, Apple HealthKit, or Google Fit API
Fertility Tracking APIAva SDK, Kindara API
Medical APIInfermedica API, Health Gorilla API
Messaging and Video CallingAgora SDK, Amazon Chime SDK, Twilio Programmable Chat, Firebase Cloud Messaging
Payment APIStripe, PayPal
Analytics and MonitoringGoogle Analytics, Mixpanel, Crashlytics, Sentry
Push NotificationsFirebase Cloud Messaging (FCM), OneSignal

Integrate Best Tech Stacks

4. Go Agile and Focus on MVP Development

Agile methodologies focus on iterative development with continuous testing and feedback loops. This allows for flexibility and adaptation as the project progresses, leading to a more refined final product. 

An MVP is a stripped-down version of your app with core functionalities. This allows you to test your concept with a real audience, gather valuable user feedback, and iterate upon your app before a full-scale launch. 

Leverage user feedback and data analytics to guide your app’s development. This ensures your final product addresses the needs and preferences of your target users.  

5. Test and Deploy Your FemTech App

Extensive testing across various devices and platforms is crucial to ensure your app functions smoothly and delivers a positive user experience.  This includes bug testing, usability testing, and security testing. Remember, a trusted app development company always offers testing as an integral part of its app development package.   

Once you have tested your app, work with your development team for a smooth app store launch strategy. This includes app store optimization (ASO) to improve your app’s discoverability through relevant keywords and compelling app store descriptions.

FemTech app development

Ready to Develop Your FemTech App? 

The femtech app development sector has a ton of opportunities to explore. The female healthcare sector has numerous untouched sectors and problems that can be solved with one efficient app. If you are interested in femtech app development, the global market is waiting for you with immense opportunities. Pick a niche, find the audience, and get started with the idea. However, you will need a reliable development partner. That’s where Matellio comes into the scene. 

At Matellio, we have delivered several flawlessly engineered apps and software that received excellent ratings and commendable feedbacks from our clients and their users. Our proficient team consists of members with diverse experience backgrounds. They are highly trained and are ready to develop an innovative solution for you that will fit like a glove with your business needs.

What are you waiting for? The femtech sector is waiting for an application based on your new idea. Fill the form now and book a free 30-min consultation call with us, and we can get started right away!

FemTech App – FAQs

FemTech apps, short for Female Technology applications, are mobile applications specifically designed to address women's health and wellness needs. These apps cover a wide range of health topics including menstrual cycle tracking, fertility monitoring, pregnancy tracking, contraception management, menopause support, pelvic floor exercises, sexual health education, and overall wellness.

The cost of FemTech app development can vary depending on factors such as the complexity of features, platform (iOS, Android, or both), design requirements, development time, and the location of the development team. To get an accurate cost estimate for your FemTech app project, it's recommended to consult with our experienced consultants who can analyze your requirements and ideas and present you with a no-obligation quote for your project.

Getting started with Matellio for your custom FemTech app is a simple process: 

  • Fill out our form and discuss your requirements with our experts 
  • Get advisory on technology and features 
  • Select a suitable engagement model and choose your team 
  • Sign an NDA and other legal contracts 
  • Get started with your project

Matellio offers a wide range of services in the software development sector, including: 

  • Mobile app development (iOS, Android) 
  • Technology consulting services 
  • Custom software development 
  • IoT (Internet of Things) solutions 
  • Artificial Intelligence (AI) and Machine Learning (ML) solutions 
  • Cloud computing services 
  • Enterprise software development 
  • Digital transformation consulting 
  • UI/UX design services

Matellio's team of experienced professionals specializes in delivering innovative and customized solutions tailored to meet the unique needs and objectives of their clients across various industries. 

Yes, FemTech is considered to be the next big thing in healthcare due to its potential to revolutionize women's health and wellness. With the increasing adoption of smartphones and wearables, FemTech apps offer women convenient access to personalized health information, tracking tools, and support resources. The growing awareness and acceptance of FemTech solutions among women, healthcare providers, and investors indicate a significant opportunity for innovation and growth in this sector.

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