Top 10 Benefits Of Marketo Salesforce Integration

Updated on Jan 12th, 2024


Marketing automation is becoming competitive as more businesses adopt digital strategies. Currently, businesses and enterprises are looking for top marketing automation tools to standardize their daily marketing operations and activities. Marketo and Salesforce are effective tools for generating further leads and, therefore, can earn more revenues. While Salesforce and Marketo are both effective business marketing tools, what if you were to get access to both software’s high-quality functionality in one system?  

Yes, marketo salesforce integration is not a dream but a very real solution that helps businesses and enterprises streamline their processes and drive success. 

Marketo Salesforce integration can easily create competitive advantages, optimize marketing strategies, improve ROI by streamlining repetitive activities, deliver results, boost revenue, reinforce customer relationships, anticipate and change user behavior, and far more. If you don’t want to fall behind your competition , then Marketo Salesforce integration is a must for you. 

But wait, what is Marketo and Salesforce? How integrating Marketo with Salesforce CRM is beneficial for businesses and companies? 

In this blog, we’re going to address these questions and then talk about the top benefits of Marketo Salesforce Integration. 

  • Marketo Salesforce integration brings together the best of both solutions and creates the ultimate tool for sales and marketing management and automation. 
  • Marekto is a marketing automation solution that can help businesses run smoother marketing campaign, improve customer engagement, boost efficiency, etc. 
  • Salesforce CRM is the undisputed champion of the CRM market. With a host of features, advanced analytic systems, and best-in-class data security, Salesforce is the most revered and used CRM platform. 
  • Marketo Salesforce integration can be a tricky thing, and that is why, it’s best to partner up with experts who can guide you through the integration process, or better yet, do it for you. There are plenty of software development companies like Matellio that offer cost-effective software integration services, including Salesforce integration services, that you can get in touch with.

What is Marketo?

Marketo is a marketing automation software solution that offers a simple way for businesses to develop, optimize, monitor, and update digital campaigns through various channels. Marketo is useful in areas including campaign management, customer engagement, and marketing automation. Marketo enables extensive user personalization. Its overall product is divided into four parts, each with its collection of packages and premium services. 

Marketo enables businesses to boost marketing and sales efficiency by streamlining, automating, monitoring, and evaluating marketing activities and workflows. As a result, they increase cost efficiency and resource and communication efficiency, resulting in more leads being turned into sales and stronger profitability. 

Now that we understand what Marketo is, let’s take a look at some of its biggest advantages for businesses. : 

Advantages of Marketo

Marketo provides the ability to customize each prospect or lead’s experience with a business. Read on to see how Marketo will help you to have the highest levels of customer satisfaction.  

Easy to Use

The functionality of Marketo’s system has earned a lot of attention. Although the user interface isn’t the most appealing, it is clearly labeled and simple to use, rendering adoption simpler than with certain other software.

Easy to Setup

It’s relatively simpler to use and deploy compared to its rivals.

Easy Communication

Marketo’s ability to combine with Salesforce and other pioneering CRM systems improves advertising and sales teamwork. 

Easy & Better Analytics

Marketo’s analytics allow you to track initiatives and produce reports and gain access to information at any time. Besides, it provides specific insights into the business, which you can use to improve it.

Easy Customization

Marketo specializes in presenting customers with personalized solutions, and then you can establish specifically what you want with a customized marketing campaign.

What is Salesforce CRM?

Salesforce CRM is the world’s best customer relationship management software. Salesforce CRM makes it simple for sales representatives to track, monitor, and evaluate customer interactions in one location. You can also keep track of everything from sales reports to customer service tickets, as well as channel marketing and web analytics. With Salesforce CRM, sales representatives can improve the efficiency of their sales, operation, and marketing. 

Furthermore, there are many other salesforce services that you can use to streamline your marketing campaigns and daily business operations. Salesforce is a highly sought-after tool and businesses are investing heavily in it. And with a technology partner like Matellio in your corner that provides cost-effective and top-tier Salesforce integration services, you are sure to get the most bang out of your buck 

 Below we’ve mentioned a few of them. Take a look! 

  • Salesforce Marketing Cloud
  • Salesforce Service Cloud
  • Salesforce Sales Cloud
  • Salesforce Commerce Cloud
  • Salesforce Community Cloud
  • Salesforce Financial Cloud

Read More: Top 10 Benefits Of Using Salesforce IoT Cloud For Your Business

Advantages of Salesforce CRM

More Secure 

Data protection is among the most important elements of CRM for companies. From the start, data protection has been a top priority for Salesforce CRM. This is crucial because many CRMs ignore security concerns about a company’s data. On the other hand, Salesforce CRM comes with built-in safety options that enable businesses to monitor the information, rendering it a very dependable and safe piece of data. 

Easy Contract Management

Salesforce CRM stores information about contracts with different clients, such as payment terms of service, enforcement requirements, and modifications. Salesforce CRM allows users to generate a quotation that includes a product name, description, volume, and any related discounts given to a consumer.

Advanced Analytics and Reporting 

Predictive analytics using Salesforce Analytics is supported by statistical information, consumer surveys, and patterns. This is beneficial when measuring project revenue and calculating return on investment. Salesforce also can generate a variety of reports based on the data stored in the database. This allows a business’s top management to make informed operational and organizational decisions.

Lead Management 

Lead tracking and management is the ability to monitor data regarding your prospects, like automated lead scoring, to ensure you don’t lose out on prospective consumers due to system flaws. 


Why Marketo Salesforce Integration? How is integration beneficial for your business? Top Benefits!

So far, we have learned what Salesforce CRM and Marketo are and what advantages they provide to businesses. Now, let’s move on to learning why a marriage between these two solutions is an enticing opportunity and what it has to offer to businesses. 

Salesforce Marketo integration can result in a highly effective CRM and marketing automation tool, allowing the company and marketing teams to more easily meet their targeted markets and consumers. In Marketo Salesforce integration, lead scoring allows you to identify clients who are ready to buy, determine if or when to involve them more, and allocate positive and negative ratings to existing clients based on behavior, place, and several other aspects. 

Top Benefits of Marketo Salesforce Integration are: 

1. Customer Behavior 

You can monitor consumer behavior during the purchasing cycle with Marketo Salesforce integration by learning how customers access your platform, what they see, how often they remain on a site, whenever they move on, etc. It can also give you lots of updated information, including a consumer’s phone number, profession, postal address, email, contact details, and so forth. 

2. Create Custom Campaigns

You can create your email promotions and follow up with far more clients using automated but customized responses thanks to Marketo Salesforce integration. Templates for a variety of purposes can be created ahead of time. Lead-specific information, such as name and company, can also be instantly retrieved from your custom CRM system and inserted into these templates. Sales reps may also create and implement regulations that enable them to deliver these emails at the most suitable times and schedules. 

Read More: Zendesk vs Salesforce: Which One Is Best For Your Business?

3. Boosts Engagement 

Sales and Marketing could provide a higher quality experience by timely, appropriate, and personalized touches with easily identifiable insights accessible in both systems. The marketing department will see what the Sales department has been doing and, conversely, allow targeted messages centered on the lead’s exact location in the channel. When the Sales department completes a transaction, for instance, the transaction record is updated in Salesforce, which then feeds into Marketo, notifying the action’s marketing. After that, marketing will start an on-boarding nurturing campaign to welcome the new customer. 

4. Provides Real-Time Insights 

Aside from gathering and analyzing, the two systems’ data transmission presents the sales and marketing department with valuable real-time information. When the platforms are integrated, Marketo initiative outcomes are automatically fed into Salesforce CRM, giving sales representatives insight into which resources and promotions resonate with leads. Sales would be better prepared to deliver the best response at the right moment for optimal effect with this real-time intelligence about how leads are interacting with ad campaigns. 

5. Makes Content Management Easy

The performance of your advertising campaigns depends on the quality of your advertising. You ought to easily develop, manage, and customize your content with good CRM software. salesforce marketo integration allows you to make fast changes to your content, create special components, and customize it to meet your unique requirements.

6. Effective Data Management 

Marketing automation is a statistics process at its base. Data from different sources must be fed into the marketing automation tool both automatically and manually. Marketo Salesforce integration makes it simple to manage data across various digital platforms like websites, applications, social media, ticket machines, and so forth. 

7. Ensures Effective Lead Management 

Marketo Salesforce Integration aids marketers in attracting customers, empowering them with tailored promotions, and generating sales-ready leads. You can communicate with prospective clients at scale everywhere in their lifespan with structured and personalized promotions using the lead management solution.

8. Ensures Effective Email Marketing  

Marketo Salesforce Integration aids in developing deep customer relationships by allowing for customized communications and an appreciation of the return on investment for each email delivered. You can construct meaningful interactions with each one of your current and potential customers based on their interests, individual habits, and statistics, thanks to your extensive clientdatabase. 

9. Enables Account-driven marketing 

With Marketo Salesforce integration, you can determine which accounts have the most sales potential and target them. Communicate them so they can pass via the sales funnel more efficiently. Furthermore, you can easily determine the effectiveness of your initiatives in terms of revenue generated. You can get account tracking and identification in a unified platform, customized cross-channel interaction, revenue-based account monitoring, and validated lead management capabilities. You have the potential to identify not only profiles but also the people who make decisions within them. 

10. Boosts your business’s efficiency 

As the two systems work together, each system will benefit from the other’s capabilities in terms of monitoring, evaluation, and performance tuning. Marketo thrives at data cleansing and differentiation. Salesforce is excellent for determining control and monitoring the valuation of opportunities. Here are a few of the countless instances:

  • In Marketo, use Salesforce potential values to calculate ROI.
  • Develop a market standardization campaign in Marketo and use communities in Salesforce for lead assignment.


Closing Words 

Marketo Salesforce Integration is the way to go for most modern businesses as it can boost business productivity, increase marketing ROI, and develop specialized campaigns to gain new consumers. Salesforce Marketo Integration is being used by many businesses to standardize their advertising campaigns. You have a preference, so choose the right Marketo salesforce integration partner responsibly. 

At Matellio, we assist companies and businesses in Marketo Salesforce integration in optimizing marketing activities, running predictive marketing strategies, and provide customized experiences to their customers. 

If you are looking to take your business processes to new heights of efficiency and transparency, then Matellio is the right technology partner for you. We offer an assortment of marketing and sales-oriented software development services for businesses of all sizes. We help businesses from a diverse group of industries become more streamlined, fine-tune the flow of data within organizations, and increase business ROI.  

As a Marketo and Salesforce development company with years of experience, we are capable of handling all your business-oriented technology needs, no matter how diverse they are. 

To know more about Matellio and the type of work we do, please visit: 

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