Top 10 Benefits Of Using Salesforce IoT Cloud For Your Business

Updated on Jan 12th, 2024


The Internet of Things (IoT) is a revolutionary and innovative grooming innovation in the IT sector. In the urban, industrial, and business sectors, emerging disruptive technologies such as the Internet of Things (IoT) have a top spot. Currently, market rivalry pushes companies to search for innovative ways to enhance their consumer interactions; that’s where smart solutions such as the Salesforce IoT Cloud can benefit.

Salesforce IoT Cloud enables businesses to create customer profiles and enter information regardless of geographic location, time, channel, or device. Furthermore, it aids in implementing innovative loT interaction laws, monitors all devices in one location, and personalizes results or allows for easy incorporation with the Salesforce mobile app.

Salesforce IoT Platform supports companies and businesses in handling vast volumes of data obtained from different processes, locations, and network devices. Its constructive approach helps in the development of customer relationships, which increases client retention and engagement. It gives ideas for reshaping companies to make them more profitable. Salesforce cloud services assist businesses in managing and using big data produced via customer experience.

But, what exactly is the Salesforce IoT cloud? Why should you use the salesforce IoT cloud for your Business? And what it offers?

Today, in this blog, we’ll be answering the most common questions like above and many more. Also, we’ll cover why you should consider the Salesforce IoT cloud platform for your Business. So, let’s get started.

Custom Salesforce IoT Cloud Integration Services

What is Salesforce IoT Cloud?

Salesforce IoT Cloud helps companies monetize their IoT investments by transmitting data created by access points directly through Salesforce, where it could be acted on by sales, operation, advertising, and other departments. Salesforce IoT allows companies to offer real competitive advantages over any connected computer.

The Salesforce IoT System is designed to process large amounts of data created by computers, sensors, and apps to take meaningful action. It lets you develop anything from product development to advertising campaigns by gathering, analyzing, and submitting actual IoT information about product use and consumer behavior directly to your Salesforce CRM system.

What are the advantages of Salesforce IoT Cloud for businesses?

In a nutshell, they will obtain meaningful data (rather than just data) to help them achieve their goals. Also, it helps to:

  • Boost Sales.
  • Establish clear IoT interaction guidelines.
  • Boost customer satisfaction and loyalty.
  • Increase efficiency by automating tasks.
  • All of your devices can be seen in one location.
  • Remotely foresee and diagnose problems.
  • Build insightful consumer profiles.
  • Reduce the amount of time it takes to resolve product problems.
  • Obtain a single view of customer details.
  • Polish the customer experience and provide exceptional service.

Salesforce IoT helps businesses to enrich consumer profiles. Electronics sensors, for example, may assist in detecting user trends that even consumers are unaware of. Health wearable can also help patients track their health by connecting their behavior to actual health factors.

Salesforce IoT cloud can also be integrated with other salesforce services like:

  • Salesforce Marketing Cloud.
  • Salesforce Sales Cloud.
  • Salesforce Health Cloud.
  • Salesforce Service Cloud.
  • Salesforce Commerce Cloud.
  • Salesforce Community Cloud. Etc.

With salesforce loT cloud integration, you’ll be able to generate more leads, increase your efficiency with detailed processes, close deals faster – from everywhere, find potential customers quickly, make informed decisions, and multiply your Business exponentially.

Apart from this, it also helps to solve various problems like:

  • Minimal Coding Skills.
  • Limited data tools.
  • Inefficient communication with customer or client due to inefficient data.

Since we answered Salesforce IoT Cloud and its advantages, let’s move forward and discuss the features and functionality of the Salesforce IoT cloud. Let’s dive in!

Read More: Top 9 Benefits Of Using Salesforce CRM For The Fintech Industry?

Top features and functionality of Salesforce IoT Cloud

A few of the features of Salesforce IoT cloud are:

  • Apache Kafka – Apache Kafka is a messaging service designed to manage large amounts of reads and writes every second.
  • Apache Storm – Apache Storm is a tool for analyzing big data, including cases in actual environments.
  • Apache Storm – Apache Spark is a platform for streaming and batching large amounts of data over a network.
  • Apache Cassandra – Cassandra is a decentralized database management framework developed by Apache.

Several other features of Salesforce IoT Cloud are:

  • Reporting and Data Analytics.
  • Einstein Analytics.
  • Push Notifications.
  • Ticketing.
  • Third-party integration.
  • Orchestration.

We’ve discussed a lot about the salesforce IoT cloud platform; now, let’s move forward and discuss why using salesforce IoT Cloud is beneficial for modern businesses. So let’s go!


Why should you choose Salesforce IoT Cloud for your Business? Top Benefits!

There are various benefits of using the salesforce IoT cloud platform for your business; few of them are:

1. Advanced analytics through Salesforce Einstein Analytics 

Salesforce IoT cloud makes use of Einstein Analytics cloud, a cloud-based analytics platform. It gathers and processes data from a range of sources, including sensors and hardware components and portals, Salesforce CRM, and ERP. With Einstein Analytics, data is analyzed more easily, helping users better understand how consumers use services and what could be done to attract more customers and boost services for various customer segments.

2. Enhances Customer Experience 

Customers’ historical interactions and actions are stored and analyzed on the Salesforce IoT Cloud service, which considers their location, service background, and IoT devices to provide companies with a comprehensive view of customer behavior. Throughout the long run, businesses will become more proactive regarding previously unanticipated problems and proactive by anticipating customer demands.

Read More: The Top 9 Benefits of Salesforce Essential For Your Business

3. Customer Context 

Customer Context is an in-depth vision feature of the Salesforce IoT Cloud that records and evaluates previous activities and actions to make real-time decisions. The Customer Context considers Client Location, Client History, and Service History, as well as data from IoT devices, to provide you with a full image of what’s going on.

4. Low Code Approach 

Businesspeople will carry out IoT procedures without going to the IT department, thanks to a low-code approach. The rules we described earlier are known as orchestration rules, and they can be built up in the same way as a customer journey feature of the salesforce marketing cloud. Put triggers and replies in place, and watch as IoT automates the majority of your business operations.

5. More Visibility 

The ultimate consideration in choosing a Salesforce IoT system is to implement it. On the other hand, businesses would tend to get a bird’s-eye bird ‘s-eye view of the process in progress. All of this and more is possible with the traffic view. A traffic view is a visual representation of an enterprise’s return on investment in several other terms. The visual dashboard allows businesses to see how IoT products are doing about constantly evolving consumer experiences.

6. Offers 360-degree customer perspective 

Salesforce IoT Solution gives businesses a 360-degree view of their customer’s thanks to personalized research reports. The advantages can be modified according to the company’s requirements and wants.

Read More: 10 Must have Salesforce Integrations for Sales and Marketing

7. Enhances Client referrals 

Even though your clients can connect with you openly, they also want their friends and relatives to interact with a straightforward company. With the Salesforce IoT cloud platform at your hands, you will be accessible to your customers at all times and build strong customer relationships.

8. Enhances R&D activities 

Businesses may easily upgrade changes or change potential models to better suit consumer needs and activities by tracking how consumers use their goods. A company can also help predict potential consumer tastes from a preventative perspective. A company can indeed understand what’s effective and what wasn’t operating in virtual environments. They can also quickly make decisions and fix or change problems. This results in improved service delivery. Marketing and advertising divisions gain valuable information from smart devices as well.

Read More: HubSpot VS Salesforce CRM: Which one is the best for your business? In-depth comparison

9. Enhance Lead Generation Process 

The Salesforce IoT Cloud is capable of much more than just B2B transactions. By each product linked to the Salesforce IoT Cloud, the Sales department will identify which items are expired, approaching warranty expiration, have recently received a major upgrade, or are operating below expectations. This data can be used in a variety of ways to enhance sales processes. You’ll be able to target customers who require your service specifically. You could make personalized deals and deliver them to consumers before a contract expires, or you could pitch a specific product to them if their current one isn’t performing well. You may also specify a series of requirements to make the Salesforce IoT Cloud take such acts all on its own. Most of this information can be used to assess and forecast consumer actions and needs in various ways. Via a fully automated operation, the salesforce IoT cloud significantly enhances customer engagement.

10. Easy to integrate with other systems

While the Salesforce IoT cloud platform can collect and process data to enable companies to provide services from beginning to end on its own, it expands its functionality by allowing integration with third-party systems like salesforce services. As a result, you’ll have access to a vast range of data from several sources, allowing you to explore other aspects of business development.


Wrapping Up 

By integrating data created by their apps, the salesforce IoT cloud provides a full and true perspective of how consumers use a business’s goods or services, regardless of the app’s position. This data enables the company to develop personalized sales and marketing efforts and influence customer perception. Implementing a Salesforce IoT service will elevate every company’s client relationship to new heights.

The Custom Salesforce IoT Cloud software is truly limitless, and businesses can use it to increase sales and make better business decisions. The Internet of Things revolution has arrived, and there has never been a great moment for a company to incorporate Salesforce IoT Cloud into its services and operations.

If you are seeking for professional salesforce IoT cloud integration firm, contact us. Experts at Matellio would love to assist you.

Matellio is proud of its team of Salesforce and security service developers, who guarantee that business needs are addressed while maintaining data confidentiality.

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