Not a single industry has been left untouched by AI’s transformative impact in the last few years. The Financial services have been enhanced to be better versions, leading to improved customer satisfaction. A plethora of use cases can be witnessed where AI’s power in algorithmic trading, fraud detection, accounting and transactional automation, and many others is noticed. With the help of AI applications in finance, banks, and other financial firms have experienced growth by streamlining their tedious processes.
It has been anticipated that the AI applications used within the banks will help in saving $447 billion by 2023 (SOURCE). Financial institutions can offer 24*7 interaction opportunities to their customers through AI-driven applications. Through this blog we will let you explore the various offerings of artificial intelligence for the finance industry.
Table of Contents
Use Cases of AI in Finance
From hiring AI chatbot development service providers to integrating fintech software, the journey of AI within the finance industry has seen some major twists with time. Artificial intelligence can be used within different processes within the finance industry, such as tax compliance, financial transaction auditing, fraud prevention, and much more.
With the help of AI, fintech companies get the opportunity to make significant decisions that can help them grow and offer the best customer service experience. Let us explore some of AI’s major applications within the finance industry.
1. Credit Scoring
Some financial institutions, which may be large banks or any small fintech firm, are involved in lending money. For this, they require crucial information about the individual or organization to accurately assess their worthiness. These decisions were initially taken after interacting with the individual and collecting the relevant data, which was, of course, a time-consuming process. With AI in finance, the credit scoring process has become faster and also accurate. The system of scoring used is also enhanced for accurate results and zero possibility of mistakes.
2. Fraud Prevention
Multiple fraudulent activities have increased from money laundering to credit card fraud. Because of the popularity of this e-commerce era, online transactions and third-party integration have become common. Standing against these fraudulent activities is possible with artificial intelligence. Machine learning is an impactful way to protect against these frauds.
Earlier, the firms used to have rules designed by experts to fight fraud. But with the advancing technology, these set rules were not enough to stop such activities. In the AI applications in finance, the algorithm of the clients’ behaviors in the past can be studied. If something goes out of order with the previously recorded data, the client and the firm are alarmed for the same.
3. Algorithmic Trading
Being a part of the finance industry, the saying, “time is money,” is found to be the most relevant one. As within the trading process, analysis has to be done quickly so that the pattern is identified and the best decision related to trade can be taken. The process is lengthy, so the results are delayed leading to investing more money, effort, and time.
With AI-driven solutions, algorithmic trading can be done with ease and speed. ML is used to identify the pattern and outperform the human-based trading system. With AI, the decision-making after the trading will save money and offer a higher accuracy rate.
4. Personalized Experience
The digital era has brought competition where every fintech institution has to offer something different to their customers to stand strong in the industry. Offering a personalized experience to the individual customer seems like an impossible process for the institutions. The application offering personalized experience can be built by hiring AI development services providers.
The banks prefer to launch applications where their customers can manage their accounts easily without being involved in any lengthy and complex process. AI-driven chatbots are used to offer personalized interaction and answer customers’ queries by keeping their data safe.
Also Read: Chatbot in Finance: Benefits, Use Cases, and Trends
5. Risk Assessment
It is a process vital for both the customer and the financial firms. Customers need to know about the benefits of different investment programs so that they can invest right. With the help of AI-driven applications, they get the feature where AI analyze their goals and the market stats to suggest the customers with the right investment model.
On the other hand, the firms must evaluate the individual or the organization they are lending money. They need to check whether the person or entity is eligible for the loan or not. This risk assessment analysis is conducted with the help of AI technology. It gathers the required information about the same by tracking down the history of the person asking loan. It helps the firms to make the right decision more précised manner.
6. Process Automation
AI applications in finance offers a lot when providing automation within various processes. The financial industry includes tasks that can be mundane for human professionals as they are time-consuming and tiring. When tackled with traditional formats, the complex process can be the reason for the increase in errors due to the loopholes it has within.
But AI-driven automated process offers transparent results fast and accurately. For example, processing a large number of forms and extracting relevant information from them can be easily done with the automated process of AI. It will reduce the time consumed, and the data extracted will be error-free.
Benefits of AI in Finance Industry
There are different sectors where artificial intelligence is being applied, and the productivity of these sectors has increased. AI is constantly evolving, which gives an edge to the industry using the same to grow together. The finance industry has witnessed a drastic change in its working model after being integrated with AI. Here you can go through some of the major perks offered by AI to the fintech industry.
1. Easy to Handle Large Data
Financial firms often choose the best fintech software development service providers to offer them solutions for their data management. The finance-related data contain vital information about the customers, so it must be kept categorized and safe. Handling the larger data with the traditional methods can be troubling. With the help of AI and its benefits, the finance industry can easily manage large data sets. The manual process can also include errors which is not a problem with AI’s automated approach.
2. Improves the Forecast Ability
With AI in finance, the customers spending history and behaviors related to the same can be evaluated, which helps the financial firms forecast the customers’ eligibility for any loan. It is part of the risk assessment function where the fintech companies can analyze the customer’s eligibility for being a loan bearer, and the customers can also forecast any specific investment plans.
3. Decreases the Operation Cost
The various processes related to the fintech industry require professionals to handle the same. Proper training and different setups are demanded to ensure that every process is aligned well. Now, these arrangements are costly affairs for organizations. AI implementation can help in decreasing operational costs. It offers a cheaper solution for completing the entire process and allows the firm to make important decisions in the long run. The employees are required to monitor the process of AI solutions and work as per the data reflected.
4. Helps in Working Faster
AI and machine learning in fintech firms have enabled organizations to offer work faster than traditional methods. Automation is one of the best features that AI offers to the firm. The entire process is completed in less time with higher accuracy, reducing the chances of errors. With the help of artificial intelligence-driven solutions, firms need not worry about the accuracy of the data, which eventually helps them make the right decision easily. The faster process with the best results will enable the firm to grow.
5. Offers Clear Insight into the Financial Data
With the involvement of AI in finance, a better insight into the data related to finance can be gathered. Financial firms have multiple sections on their plate to look after, and every process is vital. Artificial intelligence helps firms and their customers have a constructive plan to gather the relevant data as per their requirements without any mix-up. Getting a better hold on these financial data can help financial firms to enhance their decision-making for the benefit of their customers.
6. Helping with Compliance
One of the most complex and significant processes that any financial firm has to have accuracy with the compliance-related detail. It can be a sophisticated process and deals with an enormous amount of data that regulate compliance. By using AI-driven technologies, compliance may eventually reduce the chances of having any error within this process. As AI offers automation, it reduces false positives, saving finance firms time and money. AI technology is being used to enhance compliance efficiency by lowering operational costs.
7. Defends Against the Cyberattacks
Another benefit of AI in finance is that it helps financial firms and their customers by protecting them against cyberattacks. Digitalization has increased the trend of preferring online transactions; this has undoubtedly offered ease to customers but also raised the alarm about their data security.
AI-driven applications help customers keep their personal information safe and provide them with clear insight into their transactions without consuming much of their time. The process is automated, so the chances of having any human mistake are reduced. AI also helps improve security by regularly analyzing the data pattern of customer behaviors and alerting them if anything unusual is found.
Also Read- Financial Software Development: A Complete Guide for Businesses
AI and Machine Learning in Fintech will be Demand of the Future: Here is How?
We are aware that digital technology is not just changing the way of implementing any process but also changing the entire business strategy. Advanced technology has raised the bar of expectation within customers. It is challenging for industries to match the demands of their customers and offer them complete satisfaction. The finance industry is also handling a similar situation and trying its best to meet customer expectations by digitally transforming itself using AI.
In the past two decades, multiple changes have been acquired within the finance industry. And these changes have brought improvements for both the customers and the firm. AI in finance is evolving, and it uplifts the future of this industry; here, we have brought in a few vital points directing you toward how AI will offer a positive future drive to the fintech industry.
- The efficiency of the different processes will be enhanced on another level. It will help the finance department offer their customers the best services.
- AI will offer equal portions to every organization in the future, which means not only the big firms will be enjoying the benefits of AI in finance.
- The finance department employees will be turning towards advisory positions as the effort and time taking processes can be easily done using AI-driven applications.
- AI chatbot development services providers will be highly demanded in the coming time, as they offer the best interaction with customers to enhance their experience.
- The future holds stronger online security for fintech firms and their customers. Although with the help of AI, the data is being kept safe even today, in the coming time, this feature will strengthen.
So here you have it; a detailed view of developing a clear perception of AI used within different phases of finance. Artificial intelligence is no more a trend but rather a necessity that will help you grow stronger in the future.
