Top 8 benefits of Salesforce SAP Integration

Updated on Dec 8th, 2023


Technology is rapidly evolving. With each advancing day, they become more flexible, stable, reliable, and revolutionary. The market environment must change as a whole to be in harmony. To source data, identify opportunities, generate revenue, follow-up, and close business deals, businesses must look far beyond conventional systems. Businesses that use a Salesforce CRM on the front hand to handle customer details and a SAP on the backhand have a distinct advantage in maintaining and monitoring customer relationships and business processes today. Salesforce SAP integration appears to be the path ahead for the company to improve its competitive advantage and profitability.

Businesses that utilize SAP salesforce integration, on the other hand, achieve additional business functionality through increased efficiency and actionable insights discoveries.

A robust salesforce SAP integration drives business efficiency gains via better coordination between sales, accounting, manufacturing, distribution, and customer support; consequently, future predictions, on-time delivery, and customer loyalty will benefit.

This blog addresses the top benefits of SAP integration with salesforce. And also, why is it so beneficial for your business.

But, before we get into the benefits of Salesforce SAP Integration, let’s define Salesforce CRM and SAP first.

Salesforce SAP integration

What is SAP? What Does it Offer?

SAP refers to Systems Applications and Products. SAP is a multi-component framework that enables a business’s manufacturing, procurement, distribution, and marketing processes to be linked. SAP provides a centralized structure for companies that allow every department to access and exchange data, resulting in a healthier working atmosphere for all employees.

It makes it simple for all departments to connect. Sales, inventory, finance, manufacturing, and HRM divisions can access data from other divisions and express their thoughts effectively.

What Does it Offer? Top Features! 

  • Logistics – Sales and distribution, demand forecasting, quality control, quality assurance, and project management are all part of logistics.
  • Project Management – Financial plan, sales planning, demand forecasting, production scheduling, staff planning, and scheduling are among this section.
  • Capital Management – Cash management, liquidity analysis, debt management, risk assessment, and financial advisory are included in this module.
  • HR – This includes organizational management, including training, employee data, and payroll features.
  • TAX Management – Financial accounting and analysis, filing, reporting, regulation enforcement, and closing phase accounting are all made easier with this functionality.
  • Time Management – This component provides valuable information to the Hr team about each employee’s attendance, transitions, plans, and absences.
  • Financial accounting, managing, fixed asset management, and other financial functions are included in this.
  • Company Management – HR departments may use this feature to develop process management strategies.

Moving on, let’s discuss Salesforce CRM along with its benefits and offers!

Read More: Top 9 Benefits Of Slack Salesforce Integration

What is Salesforce CRM?

Salesforce CRM is the world’s prominent CRM software. Salesforce CRM makes it a lot easier for sales reps to keep track of, record, and analyze customer experiences all in one place. Anything from revenue reports to customer support requests and also brand marketing and advertising analytics can be tracked.

Now, as we addressed what salesforce CRM is, let’s move forward and discuss,

What Does it Offer?

There are many salesforce services that you can use to streamline your business operations. Below, we’ve listed a few of them, so take a look!

  • Salesforce Service Cloud – The salesforce service cloud is mainly for customer support & service departments. This salesforce application will assist you if you’d like to provide customized service and quicker assistance to your clients or customers. The fact that it supports different systems is the best feature of this service. 
  • Salesforce Marketing Cloud – Salesforce marketing cloud is best to boost customer engagement. You will get a 360-degree view of your customers with Salesforce Marketing Cloud. This service lets you develop customized interactions across the consumer journey and from all platforms like commerce, sales, service, marketing, and so forth. In other words, it’s a unique and strong digital marketing tool.
  • Salesforce Analytics Cloud – Salesforce Analytics Cloud is an analytics solution that runs on the Cloud platform and allows you to obtain information from all the other channels quickly. It has been built with data visualization and mobile connectivity insight. It provides a holistic view of data obtained, as well as actionable insights; through visual representations, these statistics measures will help you boost your total sales results more quickly.
  • Salesforce IoT Cloud – For analyzing and retrieving IoT data, the salesforce IoT cloud system is optimal. It makes use of the Thunder engine to process vast amounts of data produced by websites, computers, apps, users, and associates, and it gives you meaningful results so you can deliver excellent customer service.
  • Salesforce Einstein – Salesforce Einstein aids in collecting, analyzing, and effectively recognizing large amounts of data from various sources. In today’s competitive environment, it is essential for the business’s sales managers. Salesforce Einstein Analytics streamlines sales reps’ duties and helps them formulate and implement better strategies about the business’s rising revenue and income.
  • Salesforce Sales Cloud – The salesforce sales cloud is a customer relationship management (CRM) service that helps manage your company’s selling, marketing, and customer service sides. By offering customized purchasing experiences to consumers, the salesforce sales cloud lets the business draw more prospective consumers. It aims to improve your exchange rates so that you can hit your revenue goals.

Various Other Salesforce Services and Features are:

  • Salesforce commerce cloud
  • Salesforce community cloud
  • Salesforce Health Cloud
  • Salesforce lightning

Features that Salesforce CRM Offers are:

  • Contact management
  • Lead management
  • Quote management
  • Opportunity management
  • Third-party integration
  • Campaign management
  • Case management
  • Push notification
  • Advanced reporting and analytics
  • Multi-user and multi-lingual support

Since we discussed both the tools and their features and benefits, let’s move forward and discuss something more interesting. Ready? So let’s go.

Read More: Top 8 Benefits Of QuickBooks Salesforce Integration

Salesforce SAP integration

How is SAP Integration with Salesforce Beneficial for Your Business? 

With salesforce SAP integration, businesses can quickly and easily create more effective business models and completely automate their business operations. Additionally, it eliminates the need for dual data entry, which saves you both time and resources.

Businesses will modernize and fully simplify their business operations by integrating SAP with Salesforce CRM. SAP Salesforce integration also benefits businesses in the following manner:

  • Eliminates repetitive tasks
  • Boost ROI
  • Administration errors were minimized
  • Boost employee efficiency
  • Error management
  • Reduces operating costs
  • Enhances visibility
  • Reduces business’s financial risks

Apart from these, the top 8 benefits of SAP integration with salesforce CRM are:

1. Avoid Errors 

When using replication, any manual data entry will result in errors. When an organization uses different systems, staff often has to input the same details into each one. Mistakes and data replication are more likely as a result of this. It requires hours and persistence to work out which system has the right information whenever anyone finds imbalanced data in two systems. An excellently done Salesforce SAP integration, on the other hand, enables automatic accountability to ensure that all systems have the same data. The integration ensures data replication is reduced, which helps to keep the information safe. Your staff would no longer have to enter data several times or spend time dealing with mistakes. These alone are significant time savers, enabling your employees to focus more on important tasks and activities.

2. Makes Communication Better

Salesforce SAP integration expands communication opportunities by encouraging consumers to communicate with you in new ways. Salespeople can communicate with clients from any place thanks to mobile-friendly connections. Full customer records make it simple to contact customers at a time that is convenient for them by mobile, message, or email.

3. Enhances Business’s Cash Flow 

When Salesforce and SAP are integrated, you can send reminders when overdue transactions are detected. This now allows companies and businesses to refine their cash flow mechanism and gain real-time insight into their financial situation. Revenue opportunities can be established ahead of time, and financial accounting targets can be reached more easily.

4. Easy Reporting 

Sales representatives will generate their custom records using sap integration with salesforce to see customers that have not operated on in a time, prospects in the funnel, services they’ve delivered, events performed, and activities completed. They may use reporting graphs and analysis tools to assess their results to identify sensitive information in tables and charts.

5. Increase Customer Loyalty and Support

SAP integration with Salesforce gives you a 360-degree view of your clients and customers, including purchasing patterns and expectations as well as order history and transactions. These findings will assist the company in establishing and maintaining good customer relations. Data moves quicker between systems when they are integrated. Your support staff would not have had to search several systems for information if a client contacts them. They will be able to find anything they need in a single system. This boosts productivity and accelerates customer experiences. Salesforce integration with SAP streamlines data processing functions accelerates processes and systems, improves data quality, and enhances organizational visibility. These factors combined result in substantial time savings and improved return on investment benefits.

6. Ensures More Security 

Since all verification processes and evaluations of data streams are performed in the security layer until the data is inserted, the best SAP salesforce integration provides stronger security. Salesforce is perhaps the most reliable CRM tool, with features such as event management, data authentication using a secure network, data isolation, and integrating the most up-to-date techniques against phishing, ransomware, as well as other security breaches.

7. Ensures Effective Team Management

Salesforce SAP integration improves team coordination and cooperation. Employees and salespeople are automatically allocated positions. SAP integration with salesforce allows you to create custom frameworks for managing teams. Automated data allows better recruiting and salesperson preparation and provides salespeople with the resources they need to be effective right away. This allows proactive sales representatives to quote accurately without making any possible mistakes while maintaining compliance on product changes such as pricing and specifications. As a result of the integration, the sales department has a comprehensive view of all the key information. With updated revenue statistics, financial departments can more easily plan for the future.

8. Ensures More Effective Lead Generation

Extensive data gathering enabled by SAP integration with Salesforce allows sales representatives to create comprehensive perceptions of their sales and customer service possibilities. Salesforce SAP integrations help recognize social media behaviors, consumer interests, customer support, and consumer browsing habits. Advanced advertising, timely updates, and knowledge about new services will help sales representatives cultivate their leads. It’s also crucial to allocate the appropriate lead to the appropriate sales representative, and integration can help with this by automating the process centered on employee expertise and sales completion rate.

Hire Salesforce Developers


The more complex your business requirements are, the better salesforce SAP integration will fulfill your requirements by simplifying your needs. Every business’s purpose is to make profits SAP integration with salesforce is a crucial move in this direction, as there is a critical need to put both systems together to fulfill the business’s requirements.

If you want to integrate Salesforce with SAP, go with the finest salesforce integration services like ours. Feel free to contact one of our skilled experts straight away.

Use the expertise of Matellio’s integration specialists to find the best approach for your integration requirements. If you’re seeking to revitalize your implementation, automate your business processes, or simplify salesforce SAP integration, Matellio has your back.

Thanks for reading.

Enquire now

Give us a call or fill in the form below and we will contact you. We endeavor to answer all inquiries within 24 hours on business days.