The potential of digital technologies is increasing every day, and by leveraging this potential, today’s businesses are developing a revenue model that is most popular of all time. This model works on a simple principle: identify people’s problems in their daily routine and resolve them with a mobile app.
The on-demand industry has grown like bean-stalks in the last few years. Whether you want food at your doorstep or get your home cleaned, or any other services related to a household, you can get it just by a tap on your on-demand app.
Home cleaning service apps are taking over the on-demand market by storm. According to a Google survey, the on-demand sector has 25 million+ users and has generated a capital of more than $60 billion. When you get into the statistics, you will find that the majority of these customers who opt for services of an app like handy are between the age of thirty and fifty-five.
The numbers don’t stop here; market research revealed that these home cleaning service apps and other household-related service apps are expected to generate a revenue of more than $850 billion within the next three years.
Looking at these numbers, investing in this market of on-demand apps like handy seems quite profitable. Customers are on their toes to get their household work done and are willing to pay for the services delivered to them at their convenience.
The number of opportunities generated by the home service sector has been favorable to both those who require these services and the service providers. There has been a tremendous increase in mobile application developers, entrepreneurs, and much more trying to increase their profit range from the coherent segment of on-demand home cleaning services apps.
Introduction To Handy
Home cleaning service apps such as Handy are treated as the pioneers of the on-demand apps with their unparalleled serviceability. Customers are always searching for an interactive platform that helps them search for various household services, like bedroom cleaning, office cleaning, on-demand maids, etc.
Apps like Handy act as a bridge between the professionals who offer these services and are certified by Handy through a screening and reviewing process and the users who desire these services. This whole matching process with handyman services is sleek as the customers can find a service provider within less than 150 seconds.
Handy was founded in the year 2012 by Oisin Hanrahan, Ignacio Leonhardt, Umang Dua, and Weina Scott. As of now, Handy has over 400k downloads and generates a revenue of $365 million. Handy operates in three countries that are US, Canada, and the United Kingdom. It offers its services in very few cities in the UK.
Handy’s home cleaning service app reported that it was delivering employment to more than 25k cleaners, electricians, plumbers, etc., and the number is on the rise since the popularity of the app is sky-rocketing high. Handy has stated that hiring this many employees results from the recurring customers that account for 85% of the entire customer list.
This fact proves two things: first, Handy is capable of developing long-term client relations; secondly, the on-demand service sector is growing with lightning speed. In the month of October 2018, ANGI Homeservices acquired Handy, and that steady rise in the numbers of popularity and new customers is still experiencing a steady rise.
Also Read: How to Build On-Demand Services App?
Mandatory Basic Features Of An App Like Handy
If you are looking to get into the on-demand service domain and have an idea about a home cleaning service app, the features explained below are a must-have. Features make your app attractive, ergonomic and deliver an extraordinary shopping experience to your customers. The more amazing features your app has, the more popular it will get.
1. The Marketplace
The most crucial feature that should be present in your home cleaning service app should be a detailed marketplace. There should be a list of services on the main screen that you are offering to your customers, and it should be detailed with a brief description of each particular service. This should be the main junction of services that are most popular in the on-demand service market.
This page’s design should be ergonomic that directs the customer to the individual service page that he/she is seeking from your app.
The booking feature is a complex one and should be available for both the service provider and the end-user seeking the services. Designing different features for both parties ensures ease of operation.
Booking feature for service providers: This window will allow the service providers to view and manage their customers’ bookings. There should be an option to help them either accept or decline the service request.
Booking feature for end-users: Through this feature, the customers would be able to book a service they seek through your app instantaneously or choose a time suitable to them. In case all the service providers are busy or assigned, the customer can book for the next available slot.
3. Booking History
After booking and availing of the services, a customer may come back for the same service in the future. This feature allows them to select the previously availed services directly. There should be details about the payment and the name of the service provider agent. This feature helps in making the shopping experience extraordinarily easy.
Please ensure there should be a button available in the customers’ booking history that helps them re-book the same service without filling in the details all over again.
4. View, Reviews & Ratings
These are the times of recommendations; people lean towards anything with a good rating. Your app, like Handy, should have a feature that allows users to rate the service provided according to a criterion based on their performance.
Service providers with the highest ratings are most likely to get hired again. This rating system boosts the employees’ morale and motivates the low-performing service providers to put more effort. In the later phases, you can also add a feature that allows service providers to rate the customers in terms of cooperation. This will allow the service providers to get an idea about the customer they are going to serve.
5. In-App Chat
Communication is the key to any business’s success. In this case, you should create an in-app chat designed with features that help the customer express his/her concern.
Indeed, it should be a safe and encrypted platform that allows users and service providers to interact with each other in real-time. This allows the customer and the service provider to get in touch without revealing their personal contact information.
6. Tracking Service Agents
Your home cleaning service app should provide customers with the feasibility to track the service agents. There are numerous times when customers book the services and are not ready at the allocated time.
This feature enables the users to track the service agents’ whereabouts after booking a particular service. This feature’s information section should consist of the service agent’s current location, estimated arrival time, and location on the map.
7. In-app Payment
The most common around the world is being out of cash. An in-app payment feature would allow you and your customers to conduct the transaction safely. For ease of the user, you can drop an option of pre or post-payment.
The user can pay at the time of booking the service, or he/she can pay after the service has been received.
Statistics show that apps like Handy with an in-built payment feature are most likely to maintain high client retention.
Operating a service-based business guarantees that you or your customer will face operational problems now and then. If a customer encounters a problem on the app, or while booking a service or during a service, he/she should be able to contact you or read the solutions of common problems on your app. This feature should be handy on your home cleaning service app that will allow ease of access.
The components in this section consist of a FAQ section and a chat button to an agent.
9. Service Invoice
After completing the service, a customer must receive an invoice describing all the costs and services delivered to him/her. You can add a section of invoicing under each booked order or send invoices to the customers over email or SMS.
A good marketing strategy can land you a pool of customers. This feature will allow users to share your home cleaning service app with their family, friends, and acquaintances over various social media applications. This works in two ways, you get more customers, and the users get a reliable service provider.
11. Push Notifications
Every mobile app development agency would recommend you get the push notification feature for your on-demand service app like Handy. This feature can profit in a variety of ways. You can notify users about the status of their booking requests or completion of service, and you can gain back a customer who is no longer using the application but have it installed on his/her phone.
Even if you are short on a solid technology stack, these features can prove to be influential. Although you should keep in mind the more features you will add to your home cleaning service app; the more numbers will be added to the overall development cost.
How To Develop An App Like Handy?
The most common path to develop any on-demand services app or website consist of three major points. They are detailed market research, draw a roadmap, and design and development.
1. A Detailed Market Research
The initial step required to develop an on-demand home cleaning service app is detailed market research. You need to research a thousand facts like the status of the on-demand service industry in the present time, the best approach, possible competitors, market strategies different companies are using, and much more.
You can either use the pre-existing features or research creating some unique features that can give a success boost to your project. A thorough study of the strategies and operations of similar applications may get you a unique idea.
2. Draw A Roadmap
The next part after completing your market research is to create a roadmap based on the yielded results. The roadmap should give you a clear idea about what you will do next, how your on-demand service app like Handy should look, the number of features you want in your app, etc.
Your focus should be to make the service easy to use for the customers. Whether it is signup with social media accounts or any other feature.
Next, plan the features to be included in the service provider’s section. Remember, yo goal should be to deliver flexibility to both parties to assure ease of operation.
3. Design and Development
The most crucial part of making an app like Handy is design and development. Before moving to this step, you should decide the budget for your project. Your budget will decide whether you want to hire an On-Demand App Development Company or an on-demand service app developer. The company can charge you on an hourly basis or as per the engagement model they offer.
How Much Does It Cost?
You have researched the market and have decided the number of features to be included in your project; next is cost estimation. The cost of developing an app like Handy can vary according to the user. Every user has a different set of priorities and features.
The most crucial factors that will decide your home cleaning service app‘s cost are designs, features, operation platform, and app development cost. If you consider all the features and functionalities explained in this blog, then the development cost of your project would not cross your assigned budget.
The cost of development will also depend on the stack of technologies being used in the process. It can fluctuate as per the user’s choice of platform and fonts.
Developing an on-demand service application on native platforms such as a cross-platform framework like Flutter or React Native would cost much less than developing on an individual iOS platform or Android.
Mainly the app development companies charge for hours and human resources invested in your project. Development costs also includes the number of members involved in your project like project managers, app developers, business analysts, QA, etc.
The on-demand home cleaning service app is a multi-user platform that connects the customer to the service agents just with a tap on their smartphones. The opportunities in this domain are countless, and revenues are rising at a rate of knots. It’s a sustainable business model; multiple service providers can offer their services through their app and earn their profit share.
You can develop your on-demand service apps like Handy with a strategic approach that includes crucial steps and technologies. You can take the assistance of a freelancer or a mobile app development company.
At Matellio, our team of proficient on-demand service app developers has delivered several on-demand service applications. To discuss your app development process, get in touch with us!
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