eCommerce business ideas of 2023

Updated on Dec 15th, 2023


As digitalization is taking over the world, eCommerce stands out as one of the most feasible and profitable business ideas. As per a Nasdaq report, by 2040, 95% of all purchases will be through eCommerce. Indeed, eCommerce is a lucrative business now, and it will only become more advantageous in the future. What’s the catch here is that the eCommerce industry is growing in terms of making profits; it is simultaneously growing in saturation. It is estimated that the total number of eCommerce sites worldwide is between 12 million and 24 million, with new ones being created daily.

One way to stand apart in such a competitive industry is to be established with a big brand name that would certainly help with recognition. However, this is not the only way to achieve distinction, and definitely not the way which could help everyone. So the other way is to start afresh with an innovative idea. And this is what we’re doing in this post – discovering new ideas for an eCommerce business to succeed in 2023 and beyond.

Niche Affiliate Store

Affiliation with eCommerce giants like Amazon has long been proven among the most profitable eCommerce business ideas. What’s better is that you can make this idea even more lucrative. Instead of sharing links through content to fulfill your affiliation goals, you can instead create your own eCommerce store where you can simply link the products.

You can also integrate your website with those of your partners to complete the entire purchasing process on your platform, redirecting to the original seller only when the customer is checking out. Now, this can prove a little challenging as redirection during payment procedures is bound to raise some distrust, but there are various methods, like certifications, badges, brand building, etc., through which you can alleviate the same.

To make your affiliate store more successful in 2023 and beyond is to pick a niche. With more people shopping online, niche marketplaces are gaining huge prominence. You can go with sustainable products, cosmetics, self-care merchandise, toys, pet supplies, or anything else. Using a niche for your affiliate store will help you focus your efforts efficiently in one direction with a set target audience. It is a great eCommerce business idea that can even help you follow your passion, enhance your knowledge on the same, and then leverage the same to further grow your business.

Alternate Reality Shops

One of the more exciting ways to launch innovative eCommerce startup ideas in 2023 is leveraging alternate reality technologies like AR and Metaverse. Now, starting an eCommerce business in the AR (augmented reality) and metaverse (virtual reality) space can be a bit more complex than traditional eCommerce, but considering the market trends, they’ll be far more lucrative if you start early. Let’s start with AR online store. To launch an AR-based eCommerce business, you first need to develop and validate your concepts, like how and what you would like to sell through AR technologies like ARKit, ARCore, Vuforia, and Unity. After developing the concept, you can hire an AR development company to create 3D models of products, set up virtual storefronts, and integrate payment systems. Such immersive stores will allow customers to see how a product would look in their home or on their body before making a purchase.

For a Metaverse store, you will have to deal with even more complexities. This is why starting with a full-service retail software development company will be the most suggestible step. Such a company will help you develop the concept and create a prototype, and launch your VR store on the platform of your choice, including VRChat, Roblox, and VRML. Some existing Metaverse stores you can take reference from include- Nikeland and Gucci Garden.

Influencer Commerce

We’ve all seen the effect of influencer marketing. In the journey from traditional advertisements featuring cinema stars to social media influencers tacitly promoting things through fresh content, influencer marketing has come a long way. Today, many influencers like Kylie Jenner have already entered the eCommerce space, promoting and selling their personal brands. And while not all influencers have the resources to start a brand of their own, they can still start an eCommerce business.

Setting up an online store is a great eCommerce startup idea that will allow influencers to sell products directly to their audience rather than just promote them on social networking sites. This will give influencers more control over the products they promote and provide a new revenue stream for themselves. To succeed as an Influencer with eCommerce stores, one must integrate their online store with social media platforms. It is also important for them to have a clear understanding of their target audience, the products they promote, and the legal requirements before setting up an eCommerce store.


Dropshipping Store

Dropshipping has always remained a popular and profitable business model for online stores, and this is not going to change in the near future. With dropshipping, you don’t have to worry about inventory management. All you need to do is partner with a Dropshipping supplier, showcase their products on your eCommerce store, and, just like that, start selling products online. With no inventory to purchase and manage, dropshipping allows you to focus on creating an attractive website and finding the right suppliers to work with. You can select products you want to sell and list them on your store. All you need to make your dropshipping eCommerce business successful in 2023 and beyond is to focus on your target audience, understand the market demand, analyze your customers, and strengthen your email, social media, and content marketing game as per the running trends.


Flip the Thrift Online Store

Thrift stores have become an increasingly popular way to shop. What has become more popular today, though, is flipping the thrift finds. Thrift flipping is a business model where you can buy used items at a low price and then resell them at a higher price. The term “flipping” refers to the process of buying an item at a low price and reselling it for a higher price. To turn this business model into an eCommerce business idea, you don’t have to create a marketplace as big as eBay and Craigslist. All you need is a keen eye to find useful items and the creativity to repurpose them. You can then capture images of these products in natural lighting and sell them online. You will also need an eCommerce development company to create a bespoke online store for your Thrift store.

Since thrift stores are anyways popular among frugal customers, taking this business on a global level is definitely going to prove itself as a successful business idea. However, before you launch your online thrift store, spend time investigating the market for existing stores in your niches and check the competition. You will also need to raise brand awareness through targeted marketing to make the shopping experience irresistible for your target audience.

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    Brand Fashion Reselling

    With a market size forecasted to become USD 282,748.6 million by the end of 2032, brand fashion reselling is among the most steadily growing trend in the eCommerce space. As such, starting an online resale store for luxury fashion brands is one of the most promising eCommerce business ideas to succeed. The business model would typically involve buying pre-owned or vintage clothing, shoes, bags, and accessories from individuals or from specialized reseller stores and then reselling them online. This will not only allow you to make substantive profits but also build quick brand awareness by allowing your target audience to buy sought-after items at discounted prices.

    To start reselling brand fashion items, you will have to research current trends, create a buying strategy, and do some market research to decide which items to purchase and resell. You can then move on to find suppliers or individuals for steady supplies. Once the items have been sourced, you can create listings and market the items to potential customers. To ensure profitability in this business model, you should track all the expenses, including the shipping charges (both to and fro) and the operational costs for inventory management, customer service, packaging, website maintenance, etc.


    Sell Collectibles Online

    If you have a thing for collectibles, selling collectibles online should prove to be among the best eCommerce business ideas for you to start an eCommerce business in 2023. It will allow you to make a profit while doing something you enjoy. Other than being a deeply enjoyable venture, this is also a relatively low-cost business idea that you can execute from the comfort of your own home, allowing you to work at your own pace.

    There is a wide variety of collectibles available, and you can specialize in any certain kind or have a more general selection. Collectibles have always remained a niche and profitable market for those who are interested in them. There is always a wide variety of customers looking for unique and interesting pieces to add to their collections. You can also benefit from the fact that the majority of collectibles increase in value over time and therefore become more valuable for potential buyers.

    Virtual Home Decor

    Starting a virtual home decor as a next-gen online business is as cool and innovative an eCommerce business idea as it can get. It combines the two most exciting trends of virtual and augmented reality technology with the ever-popular home decor market. The idea is to allow customers to create their own virtual home decor and buy it online. Customers would be able to select from a wide range of items and designs to customize their own virtual home decor. It will allow them to visualize how different furniture, lighting, and other home decor items would look in their own homes before making a purchase. This can increase customer satisfaction and reduce the number of returns. The engaging experience of virtual home decor can also enable customers to design and customize their own items. This will eventually make your brand easily recognizable and grow your loyal customer base quickly.

    To make the store and its experience more exciting, you can add social sharing functionality to your store so that interior decorators can use your platform to promote their services as well as make your store popular with customers all over the world. While investing in such an extensive and high-tech idea, it is important to note that the technology behind virtual and augmented reality is still evolving and can be expensive to implement, so it’s important for a virtual home decor business to carefully consider the costs and benefits before starting. What you can do is book a free consultation from an enterprise software development company with experience in AR/VR and see how they can execute this idea on your eCommerce store.


    Wedding Stores

    Wedding stores are also among the great eCommerce business ideas for those looking to capitalize on the growing demand for wedding-related items. With the cost of traditional weddings rising and more couples turning to online resources to find unique and affordable items for their D-day, an online wedding store is a lucrative business idea to start in 2023. From wedding dresses for bridesmaids, groomsmen, and the bride and groom themselves to flower arrangements, decorations, gifts, and more, your store can house a wide selection of items to become the go-to place for everything related to wedding organization. To make your wedding store more valuable for the target audience, you can also offer personalized services. You can help your users to customize items online to make their wedding celebrations unique and more special.


    3D Assets

    Selling 3D printed products is a unique eCommerce business idea that can soon become extremely lucrative. With the advancements in 3D printing technology and the lowered costs of acquiring 3D printers, it’s now possible to create a wide range of physical products such as jewelry, home decor, and even spare parts. 3D printing can also be used to customize daily products to make them more personalizable.  

    To begin your 3D asset shop, you can first start selling them through online marketplaces such as Shapeways, Thingiverse, and Etsy, and then gradually make a name for yourself and start building your own eCommerce with it. That being said, it’s important to note that the cost of 3D printing is still high, and the time it takes to print one asset is also quite substantial. Creating 3D models to be printed also requires skill and experience with 3D modeling software. This is why you should go ahead with this idea with a long-term plan to make it profitable for yourself.

    Also Read: The Ultimate Guide to Taking your Business Online with eCommerce Website

    Rent High-End Fashion

    Renting high-end fashion collections is already among the most lucrative retail business ideas, and moving into the future, it is going to be among the most profitable eCommerce business ideas. The reason why it’s successful is that it actually does provide customers with what they want in the price they can spend for it, and at the same time, allows designers to make earnings from their design over and over again.

    You can allow your customers to rent high-end fashion items such as designer clothing, shoes, handbags, and accessories by browsing an online catalog of items and selecting the item they wish to rent. They can then pay a rental fee to receive the item and can keep it for a certain duration of time before returning it. On the one hand, this business idea provides customers with access to luxury fashion items without having to make a large financial investment, and on the other, it provides a platform for budding fashion designers to showcase their work and monetize it.

    Personalized Articles

    As the trend toward customization and individuality continues to grow, any business supporting personalization is bound to grow. The same is true with an eCommerce store with personalized articles like clothing, jewelry, home decor, stationery, and tech accessories. These are among the few items that customers tend to use every day, and thus are willing to pay a premium for them provided they are customized to their specific preferences.

    With simple things like personalized prints on product selection of colors and shapes, you can easily create a loyal customer base for people who prefer things in their own unique way. Besides, with the advancements in technology, you can actually embed your eCommerce store with interactive features to make changes to the final product. With AR/VR, you can even allow your customers to see the customized products in a real-life scenario before making a purchase with them. All this will give customers a unique and rewarding experience helping your eCommerce store to become a success overnight.


    Subscription Boxes

    Subscription boxes are among the popular eCommerce business ideas for 2023 because they offer several key benefits for both businesses and customers. On retailers’ end, subscription boxes provide a convenient and regular source of revenue for businesses. Customers pay a recurring fee for the boxes, which helps businesses predict and stabilize their income. At the same time, subscription boxes offer a unique and personalized shopping experience for customers, enhancing their experience of acquiring daily-life products like beauty kits, skin and health care supplements, stationery, and more.

    Often these subscription boxes contain a curated selection of products based on the customer’s preferences and interests, which can also help in building brand loyalty in the target demographics and market segments. For example, you can sell boxes for different age groups, hobbies, and lifestyle interests, so you can effectively reach and connect with specific audiences with your customized offerings.

    Specialized Products and Services

    Often stores specializing in a certain niche tend to become more successful in the long run. The same is true with specialized products and services in online stores. These allow customers to find the right guidance and the tools to implement the said guidance in the same place. This will give their task a surefire way to succeed since they are using the same products used by the person giving them the tutorials. Some popular ideas to execute through this unique offering include a sewing shop that sells fabric, threads, needles, and other tools of the trade, as well as classes to teach people how to sew.

    A jewelry-making store that sells both the tools and supplies needed to create custom pieces, as well as tutorial kits with instructions to help people get started. A cake decorating shop that provides the ingredients and decorations as well as classes to teach people how to make the perfect cake. Gardening and plant subscription boxes store that sells boxes containing seeds, soil, and instructions needed to grow a specific type of plant, helping customers learn about gardening while they grow.

    DIY Online Store

    Just like specialized products and services online stores, DIY online stores are also a great eCommerce idea to launch in 2023. the trend of DIY is an evergreen one. Many people are constantly on the lookout for creative ways to make their homes and lives better, and an online store that provides them with the materials and instructions for these DIY projects can be a great resource for them. The store can also be a great way to monetize a passion for your own DIY projects.

    Selling Courses Online

    Selling courses online refers to the process of offering educational content, such as video lessons, quizzes, and other materials, for sale through an online platform. This can prove to be among the most successful eCommerce business ideas for individuals looking to sell their expertise and knowledge to a wider audience. To make such an eCommerce idea successful in 2023 and beyond, you should start by identifying a specific area of expertise that is in high demand and not well served by existing offerings. This can help you differentiate your course and attract a dedicated audience.

    Secondly, you should choose a platform that offers the features and tools you need to sell your course effectively, such as course management, payment processing, and marketing tools. In general, investing with an eLearning development company is the best way to build an online business out of this idea. They will be able to offer you both the consultation to run and begin your project as well as build the online platform for you too.


    Online Art Gallery

    An online art gallery is another great eCommerce business idea for 2023 that provides a platform for artists and art collectors to connect and transact in a convenient and accessible manner. To ensure the success of the venture, you should use high-quality images to showcase the art, making sure the pieces are well-lit and presented in a way that accurately represents the artwork. To further promote sales on your eCommerce store, you should offer curated collections and exhibitions to highlight specific artists or styles, creating a sense of exclusivity and showcasing the expertise of the gallery. You can also use advanced technologies like AR and VR to create a unique buying experience and attract more visitors to your website. This will help you quickly build a brand for both sellers and buyers to become a successful eCommerce business in 2023 and beyond.

    NFT Stores and Marketplace

    Even though since its beginning, NFT stores have slowed down, they are still a great ecommerce idea because they provide a unique way for people to purchase and trade digital items such as art, music, games, and more. They provide a platform for creators and buyers to interact, allowing creators to monetize their work and buyers to acquire unique digital assets. To make your NFT store/marketplace a success, you should have a user-friendly interface and offer a wide selection of products. And even though you will be running the entire store on Blockchain, additional certificates, which showcase that the store uses secure payment methods and offer competitive pricing, will be a plus. You can also scale your business by investing in wallet app development. This will not only help you provide an integrated payment option for your target audience but will also help you enter the fintech market with greater ease. To further ensure the success of such eCommerce business ideas, it is important to invest in marketing efforts to reach potential customers, such as social media campaigns, affiliate programs, and influencer marketing.  

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    Travel and Sports Website

    If you have a passion for travel and sports, you can easily turn it into a successful ecommerce business. Here you can offer products related to travel and sports, such as gear, equipment, clothing, accessories, and more. Since you already have passion for these areas, you will usually have the required expertise to find high-quality products that meet the needs and expectations of your customers. You will also understand and be able to provide detailed information about the products you sell, including specifications, features, and customer reviews. You can start by letting your connections know about your store and offer them a nice discount to use and promote your products. Since travelers and sports enthusiasts have a strong sense of community and tend to believe in word of mouth more than any other source, this will help you grow your business quickly and efficiently.

    Inclusive Online Bookstore

    An inclusive online bookstore is a great eCommerce platform for individuals from all walks of life to purchase books that reflect their beliefs and values. Inclusivity is key to creating a successful online business, and an inclusive online bookstore can do just that.

    To make your inclusive online bookstore a success, you should focus on providing a wide selection of books from authors of diverse backgrounds and perspectives. You can create an atmosphere of inclusivity by creating marketing materials that reflect the values of inclusivity that your business stands for. Moreover, by adding books with braille typography, and audio-books, and other features that support differently-abled people to navigate and use your store effortlessly, you will represent an ethical idea that will definitely help you increase your brand reach to people who care about it.

    Price Watcher Tools

    To enter into the eCommerce space in 2023, you need not only to have an eCommerce store, and you can instead provide additional services to both the sellers and buyers to enhance their online purchasing experience. One such tool you can invest in building is a price watcher tool.

    A price watcher tool can be a useful tool for consumers, helping them to find the best deals on products they are interested in purchasing. To ensure that the tool becomes a success with customers, you must offer a user-friendly interface that is easy for customers to use and understand. You must also ensure that the data provided by the tool is accurate and up-to-date so that customers can trust the information they receive.

    Last but not least, you need to integrate your tool with popular retailers so that customers can easily compare prices across multiple popular platforms. Apart from a dedicated website, you can also create a browser extension for the tool so the customers can access the required information when they are on one of the eCommerce platforms integrated with your tool.

    Global eCommerce Website

    Finally, a global online store is a never-failing eCommerce business idea to grow and succeed in any year. They provide a great way to increase sales and reach new customers in different countries. To further ensure its success, you should focus on providing an excellent user experience, ensuring an efficient payment process, and providing reliable customer service. You must also ensure that your website is optimized for different regions and languages and offer localized shipping and payment options. Additionally, you can use any of the above-mentioned high-tech solutions to further improve the user experience with your brand and stand out from the competition for assured success. To improve engagement and, eventually, sales on your eCommerce store, you should also hire an eCommerce app development company to fit your store in your target audience’s pocket, from where they can access it anytime at their convenience. A mobile solution will also help you run more targeted marketing campaigns, as well as implement features like virtual try-on with native mobile functionalities.


    Final Words

    The idea of eCommerce is no longer far-fetched, digital systems are in full swing, and when used appropriately, they are helping retail business owners make a profit. This list of best eCommerce business ideas will help you discover new ways to open up new streams of revenue. Moreover, since these ideas are all avant-garde, their innovative take will help your business flourish and become famous in no time. You can choose whatever niche you want but ensure that you select the right platform to design the website for you. Alternatively, you can simply book a free consultation with an eCommerce and marketplace development company to help you throughout the process. 

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