How to develop an app like Groupon?
Updated on May 29th, 2021
While you are reading this article, millions of users are either looking for a great product to buy or have already bought one. Yes, that’s how terrific it is. The growth of mCommerce is simply overwhelming. And so is the popularity of daily deals mobile apps. After all, who would not love the benefit of money-saving deals while they quench their thirst to shop.
This is what attributes to the amazing popularity of daily deals. Enabling users to grab unbelievable discounts, similar apps are capable of offering a plethora of benefits to the shoppers as well as the businesses. While shoppers obviously get great discounts, businesses get a platform to showcase their mainstays and connect with the buyers.
This trend in favor of the daily deal mobile apps has contributed to over 190 million users for one of the most popular daily deals mobile app, Groupon (Source). Additionally, it has been estimated that over 70% of the Groupon’s transactions were completed via tablet or smartphones (Source).
Owing to this tremendous scope in the combination, several businesses are now opting to offer their users with great alternatives by investing in daily deals mobile app development. If you are one of those, well, here’s all you need to know.
Introduction to Groupon
Groupon is a global e-commerce marketplace that connects subscribers with local merchants by offering activities, travel, goods, and services across nations. The combination of a mobile app and website makes it easier for users to find irresistible deals on popular fashion, electronics, beauty products, toys, and other products with local deals. It aims to provide users with:
- Save big on the products that have ruled your wishlist for a long time now.
- Avail incredible cashback at the restaurant near you
- Travel for cheap and informed with Groupon getaways
- Avail promo ads and get special saving alerts directly on the mobile app without the need to print vouchers or clip coupons
- Review services and stores
- Buy deals with one click
- Share deals with friends and family
Basic Features of Daily Coupons App
User-facing Mobile App
|Merchant-facing Mobile App||
Admin-facing Mobile App
Advanced Features to Give Your App Great Boost
1: Navigation and tracking:
With Groupon, most of the users are looking forward to availing local deals. This feature can be best implemented with the effective use of well-integrated Google Maps (in case of Android App Development) and Apple Maps (in case of iOS App Development). This would enable users to identify deals related to dining, grocery, shopping, and much more. But the benefits are not just limited to the shoppers. It also extends to the merchants’ benefit of a platform to attract buyers and showcase their business.
2: Price Comparison:
The concept of shopping at a lower cost and maximum discount is something that no buyer can resist. The idea of seeing the product you have bought on another e-commerce website on cheaper rates is a big turn down. Thus, you can help your users to get the best price by enabling the price comparison feature. Users can simply select the products for which they need to compare the price and have the entire list of eCommerce marketplaces that showcase the product along with the deals and coupons. They can use the minimum price structure and shop conveniently.
3: Payment Gateway
Imagine someone browsing through your mobile app and by the time user is about to complete the checkout, they cannot locate the preferred payment option. All they do is bothering least about changing their habit and rather switching to some other marketplace. But hey, you can stop them. All it takes is a small amount of efforts in terms of payment gateway integration wherein you can think of adding distinctive gateways to the mobile app. It can either be Stripe, PayPal’s mobile SDK, Apple Pay, or you can also think of getting custom ewallet App development and integrate the same. Don’t forget to ensure extensive payment options like credit cards, debit cards, net banking, etc. incorporated in the same. This would not only make the payment convenient but also aid transparent and sound payment procedures.
4: Gift Cards
Gift cards are an amazing way to attract customers and keep them glued. Adding this option will help you gain a strong base of loyal customers who can relish offers and discounts or even gift the same to their friends. As a business entity, you can benefit from the gift cards by offering customers with promotional activities wherein the can also increase the visibility of the business.
5: Social Media Integration
Once we grab a great deal, we tend to rush to our friends and share the news with them. Yes, that’s how happy we feel and so will your users. Social media integration will add to their convenience but helping them gain access to easy sharing options. Ask your mobile app developer to ensure well-integrated social media sharing and allow the users to share experiences and deals. Besides boosting user engagement, this is also one of the smartest ad practice that offers practical and rewarding benefits.
6: Cloud Environment
Data safety and security is among the topmost priority while someone is seeking to develop a digital solution like a mobile app or a web app. After all, in the era of advancing security threats, ensuring an equally sophisticated network capable of withstanding the attacks is talk of the town for a long time now.
The addition of cloud technology will help you ensure that the data is managed and stored in the safest and most reliable form. This data includes information linked to users, merchants, deals, stores, payments, etc. Integration of cloud technology with the mobility solution helps you big time in making the businesses scalable and facilitate secure communication.
7: Push Notifications
Want to ensure user acquisition and retention? Of course, you want to. One of the easiest ways is to add push notifications feature while going for a daily deal mobile app. Push notifications will help you amazingly to notify the users about offers, discounts, and coupon details. Your store offering a great discount on apparels, reach out to the users with push notifications and help them know about it. Thus, they can be of profound importance when you want to intimate your users about the latest offers and discounts on your stores and advertise your brand.
8: Real-time Analytics
This feature helps the decision makers to make well-informed decisions by bringing processed information at the tip of their fingers. With the power of real-time analytics, they can easily determine various statistics related to deals and stores. Additionally, they can easily find out the areas from where maximum deals were closed, order categories in corresponding terms, and a lot more to make the process transparent.
9: Support to Multiple Currency
Let’s assume a scenario where a big fat customer visits your e-commerce website, dumps the required products in the cart and while making the payment he realizes that you do not support the method he prefers. What a loss it is? Isn’t it. Imagine this happening for n number of times. Heartbreaking, but then you can sort this out.
Work with your business experts and website development teams to incorporate the most popular payments methods. Credit cards, debit cards, eWallets, net banking, name it and try having it on your website. With this, you can also push your users subtly to the app’s in-built wallet.
Choosing Platform for Coupon Mobile App Development
This is one of the most crucial steps in the process of mobile app development. With an array of options to choose from, it is inevitable for the decision-maker to lose themselves. Not only a platform has to do a lot with the quality of the application but also affects the business manifold. The range of promising options include:
- Native App Development
- Android app development
- iOS app development
- Hybrid App Development
- Cross-platform app development
Making choices would want you to look at following aspects of your business, the demography of target market, budget, etc.
Get Started with Mobile App Development
Well, now that you are well aware of the features that make an amazing coupon app, it’s time to get started with the mobile app development and transform your idea into a brilliant mobile app. In other words, it is now the right time to hire a mobile app developer like Matellio and get going into the world of hidden possibilities. In an ever-growing mobility market, Matellio is a leading Mobile App development studio that caters to the client’s diverse business needs with a keen focus on quality. Our decade-long experience in developing applications across different platforms enables us to offer our clients with distinguishing benefits in terms of standard-focused methodology and process that brings significant results. With a global presence and proven track record in delivering high-end top notch solutions, Matellio ensures timely and on-budget delivery to clients across geographies to give you an extra edge.
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