HubSpot VS Salesforce CRM: Which one is the best for your business? In-depth comparison

Updated on Jan 25th, 2024


Clients and customers are indeed the backbones of any business. To run a business, you’ll need a trustable and consistent CRM that meets both your company’s and your customers’ requirements. HubSpot and Salesforce are two examples of tools that have revolutionized the way companies communicate with their customers. But which one is best? In today’s blog, we’ll compare HubSpot vs Salesforce.

If you are looking for a detailed analysis of these two widely known CRM systems, you’ve reached the right place.

Nowadays, it’s difficult to choose a new CRM software program. Although the Salesforce CRM system is a decent choice, what if you want something different? Another major player in the CRM domain is HubSpot CRM, which you’ve already heard a bunch of. But really, what separates these two systems?

HubSpot is a one-stop center for incorporating its CRM into the marketing, distribution, and customer support activities. Although Salesforce CRM may indeed be regarded as a “reasonable” CRM, the cost quickly rises when you add more features. Numerous people will tell others that Salesforce is the strongest, while others claim HubSpot is the strongest. The best CRM for your organization or business is determined by its scale, structure, budget, resources, and other technologies. Later in this blog, we’ve compared HubSpot Vs. Salesforce CRM. But, to properly evaluate these two CRMs, we must first grasp,


What is CRM all about?

Customer relationship management software, in particular, is a range of solutions that allow salespeople to arrange contact data and manage interactions with existing and future customers, partners, and other connections. Customer relationship management software (CRM) enables companies to monitor customer relationships and the information involved with them. CRM is a mix of business models, software, and procedures that aid in developing long-term relationships with customers.

CRM software plays a major role in a business’s technology stack, and it isn’t a tiny software program.

Do you need a CRM?

If you’re wondering about whether you need CRM software or not, the answer is definitely yes. If your company has very little data regarding traffic, clients, or sales, you wouldn’t need a system to maintain it. CRM can be highly helpful to most enterprises of any size.

Let’s move on and talk about these two CRMs and their comparison, shall we?

What is HubSpot CRM?


HubSpot is a comprehensive inbound marketing and sales network that helps businesses attract visitors, convert leads, and close sales. HubSpot CRM is simple to use and inexpensive. HubSpot’s user-friendly CRM is a perfect option whether you’re coming to CRM or already utilize HubSpot’s business tools. Users have access to lots of HubSpot functionality like an advertising hub, a sales hub, and a service hub are among the key corporate pieces of software. HubSpot CRM is a tool that helps you coordinate and monitor your leads and sales. HubSpot CRM Software is designed for businesses that would like to spend a little less time recording data. It organizes all of your contacts into a single, personalized folder.

Moving on, let’s move forward and discuss the pros and cons of HubSpot CRM software.

Pros of HubSpot

Cons of HubSpot

  • Perfectly suitable for small to medium-sized businesses and firms.
  • Easy Hubspot and salesforce integration.
  • Easy to setup and customize.
  • Easy to create, schedule, and upload social media posts.
  • Provides CTA’s auto-tracking.
  • Easily scalable.
  • Inflexibility.
  • Provides basic reporting.
  • Lacks automation.
  • Less secure compare to Salesforce CRM.


HubSpot CRM is for?

HubSpot CRM is a fantastic choice for companies looking for a quick to set up and convenient to use CRM system, making it more suitable for smaller companies and private businesses.

Now, let’s switch our attention and discuss,

What is Salesforce CRM?


Salesforce CRM became unique in the world, and it revolutionized the way companies functioned. Salesforce CRM system allows companies to better communicate with clients, partners, and prospective customers by using cloud services. The software has risen to the top of the customer success rankings, allowing companies to monitor customer behavior, sell to consumers, and provide various other salesforce services.

As innovations become available, it provides marketing automation tools and artificial knowledge insights. It is one of HubSpot’s closest rivals in functionality and user engagement due to its long history and generalized approaches to business marketing strategies.

Salesforce offers various other services like:

Moving on, let’s move forward and discuss the pros and cons of Salesforce CRM software.

Pros of Salesforce CRM System

Cons of Salesforce CRM System

  • Easy contact management.
  • Provides advanced reporting and analytics.
  • Easy lead management.
  • Provides 360-degree customer view.
  • It makes team collaboration effective.
  • Ensures easy Hubspot salesforce integration.


Salesforce CRM is for?

Salesforce seeks to serve all forms of companies, businesses, enterprises by tailoring the client’s requirements and type. This approach comes with a multitude of features and functionality.

As of now, we discussed Hubspot and salesforce and their pros and cons; now, let’s move forward and discuss the core part of this blog.

Read More: Top 9 Benefits Of Using Salesforce CRM For The Fintech Industry?

HubSpot VS Salesforce CRM: which one is best?

Here’s a detailed comparison of two major players, HubSpot VS Salesforce. So take a look!

1. Reporting 

Reporting and metrics would be important to you even if you’re a midsize to enterprise-level Company. HubSpot may not always be known for its analytics capabilities. Still, with recent enhancements to reporting creation and the introduction of revenue assessment reporting in Marketing Hub Enterprise, they’ve finally been deeply involved. Salesforce CRM is extremely effective, with extensive reporting that can be customized in an infinite number of ways. However, this configuration will take some time to introduce and refine.

2. Support 

Customers requesting HubSpot’s assistance are led to their directory of documentation, posts, and services, as is the case for most management software. The HubSpot does, indeed, provide support service through phone, email, or even Twitter. In HubSpot, the drawback is that assistance is not open to free users of their CRM software; you must pay clients to obtain assistance. Salesforce CRM provides one-on-one service to customers to potential subscribers or clients, but they will assist anyone in the event of a problem. Their assistance is outstanding if you are capable of paying for it.

Read More: The Top 9 Benefits of Salesforce Essential For Your Business

3. Customization 

Whenever it relates to customizing the business stream phases and process workflows, Salesforce gives you more options. There are many more customization options available. When you upgrade to HubSpot’s paid sales features, you’ll find more customization, but they’re just not as extensive as Salesforce CRM.

4. Integration 

WordPress, Survey Monkey, Google Calendar, Chrome are among the actively enabled HubSpot integrations. There are also externally designed implementations accessible. This list is growing, and businesses can use the open API to create their custom integrations like Hubspot salesforce integration. Multitudes of devices and integrations make up the custom Salesforce CRM software. Salesforce CRM has a broader product ecosystem and is more extensible. If you’d like a range of possibilities for out-of-the-box, plug-and-play connections with your existing tools, you’ll possibly discover it with Salesforce rather than HubSpot.

5. User’s Usability 

Usability is highly subjective and, throughout the end, varies from person to person. A product identified as “simple” by a developer is unlikely to receive the same praise from a salesperson who despises technology. Since it’s so complex, the best response would almost certainly come from actual product consumers in sales and marketing.

On capterra, salesforce CRM is rated 4 out of 5, whereas Hubspot CRM is rated 4.5 out of 5, which indicates that Hubspot wins.looking-for-a-custom-salesforce-integration-solution-for-your-business-1

6. Sales and clients management

Both Salesforce and Hubspot help you maintain a strong funnel system whenever it comes to maintaining customer and sales data. Salesforce CRM, on the other hand, is a more personalized tool.

In HubSpot, only a pre-configured sales report is included in Hubspot’s simple CRM plan. You get 200 dashboard limitations even though you spend for the paid version. Furthermore, pie charts, timing charts, and funnels are among the visual options available in Salesforce CRM for representing sales data on the dashboard.

Read More: 10 Must have Salesforce Integrations for Sales and Marketing

7. Automation 

Automation is now more relevant in companies than it has ever been. Allowing your software to work for you was never simpler, particularly about your CRM software. Salesforce CRM has had its predictive analytics, Einstein, to assist you in working more sensibly. You may set up highly autonomous systems to transfer connections from new leads to enrolled customers and so on with the incorporation. Salesforce Einstein currently produces over 1 billion forecasts a day for their users, as per their report released. HubSpot has a robust automated set of features, with business processes you can create around any touch, business, offer, etc.

8. HubSpot VS Salesforce CRM: which one to choose?

Not every business can be a perfect fit with HubSpot CRM, and neither is Salesforce.

Choose Salesforce CRM if 

  • You offer goods from a variety of brands in a multitude of locations.
  • You have a high-level requirement for comprehensive lead reporting and analysis.
  • There are several different categories of salespeople and customer positions in your business or company.
  • Requires more advanced features.

Choose HubSpot if 

  • A collaborative tool is required for marketing and sales.
  • Salesforce is out of the price range.
  • More information about sales and lead behavior is needed by marketing.
  • Your overall sales expenditure is limited.
  • You have a short sales period and a limited sales staff.

You can even go with Hubspot and salesforce integration for more flexibility and scalability if required. Customizations do not affect your current CRM, but the two systems will exchange information. It’s a great choice, particularly if you’re thinking about HubSpot with salesforce integration because you can try out both solutions and see how they perform.


HubSpot VS Salesforce: Closing Thoughts 

Salesforce and HubSpot are indeed excellent CRM solutions, although they have distinct advantages. Knowing how the functionality and other aspects of Salesforce vs. HubSpot work into your needs will help you make the correct decision. Finally, your company’s scale, budget, and overall priorities will determine which CRM to use. Research is an important part of the CRM comparison process because it ensures that you recognize each product’s advantages and disadvantages.

We hope now you have a better understanding of both the product or, if you are seeking help for Hubspot and salesforce integration or custom CRM software development, contact us. Experts at Matellio will be happy to assist you.

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