Top Digital Marketing Trends to Adopt in 2021
Updated on Apr 20th, 2021
Lately, the leading global sectors have begun to transform, and digital marketing is no exception. From artificial intelligence and voice search to mobile-first experience and engaging videos, the digital marketing trends have become a hot topic of the global market.
As per a report by Statista, the digital marketing sector is expected to reach $398,763 million by the end of 2021. Surely, to remain ahead of the competition and to enhance their brand value, the companies today are investing heavily in the latest digital marketing trends. But, how can you become a part of the same community? Well, if you have the same concern, then you are at the right place!
We are not sure yet where all of it’s headed or what the final outcome will be, but right now, everything is changing, and we need to keep up with those changes as well. Such is the case with the digital marketing trends, too.
That’s why today, we bring you a list of the top 7 digital marketing trends that will be hot in 2021 and tell you how they can help you adjust in the tumultuous market space.
1. Personalized Services
The first and foremost digital marketing trend that you need to adopt in 2021 is personalization. In today’s competitive world, every person likes to get some personalized services from their brand, in terms of discounts, early alerts, personalized push-notifications, and so on. Don’t believe us? Here are the facts!
- Almost 63% of the customers feel generic advertising as an annoying way of promotions.
- 72% of the global customers only shop from the brands that offer personalized services.
- 90% of the customers are willing to share their shopping behavioural data if they get more discounts and better experience in return.
Hence, it is certain that personalization today has become the key to success, and that’s the main reason that leading businesses across the domains are investing heavily in personalized services. Brands like Netflix, Cadbury, Amazon, and eBay, are a few leading brands that witnessed a whopping boost in their sales and valuable customers with this amazing digital marketing trend. What is stopping you?
2. Visual Searches
Another excellent digital marketing trend that has gained huge momentum in the past few years is visual searches. Whether we talk about image searching or voice-based searching, the new realm of digital marketing has been facilitating visual searches for enhancing the customer experience. However, this is not the only benefit that you can get with visual searches.
By adopting this amazing digital marketing trend, you can easily advertise your products, or services by adding targeted keywords to your videos and images. Furthermore, adding alt tags and image sitemap to your online inventory could also result in better sales and customer experience. Maybe, that’s the reason why almost 62% of the customers today make their purchases with visual searches. What’s your excuse for not implementing AIbased voice analysis software in your business?
With the rapid growth in choices, customers have grown addicted to flawless customer services. Even the slightest hiccup in the communication is unacceptable. Enters Chatbot, our excellent digital marketing trend for 2021!
With this amazing AI-application today you can create automatic answers to all your customer queries any time and 3rom anywhere. You can either have your very own chatbot created, which will, of course, be fit for satisfying your business operations. Or you can buy one of them as well; the internet is literally littered with high-end Chatbots that provide great user experiences. Now some might be worried that this will lead to rigid communication between their brand and customers, but the truth cannot be farther from that. A recent study shows that 70% of customers submitted positive reviews about their experience with Chatbots. And with changes coming fast, this number is likely to go higher in 2021. Clearly, this amazing digital marketing trend has got you covered for a longer time!
4. Social Media Influencers
The brand endorsement has been around since the beginning of mass media- Famous and influential people endorsing one product or another, luring customers towards a business. And in this digital age, it has become the next big digital marketing trend. With the rise of social media, we have seen the rise of a new strand of celebrities, people who came up by gathering massive social media following. Gamers, fitness enthusiasts, models, stand-up comedians, brands have been using these celebrities to bring in more customers.
Social media influencers are getting more and more popular these days. Iskra Lawrence, Jen Selter, Ninja are only some of the social media superstars who earn their brands and themselves big bucks, simply by being relevant and connecting with today’s youth. So, maybe adopting this excellent digital marketing trend could enhance your overall promotional strategy!
5. Mobile Marketing
Mobile marketing has constantly been a hot digital marketing trend for several years now, and it is going to be one in 2021 as well. The prime reason behind that is the constant rise in the number of mobile devices. Statistics show that there 1.2 billion people use mobiles worldwide, spending 2-3 hours daily. Furthermore, it has been forecasted that 79% of US advertising spending will be done on mobile advertising alone.
With so many industries focusing on this vast pool of 1.2 billion customers, do we need to convince you any further that mobile marketing should serve as the backbone of your digital marketing in 2021?
6. Being Transparent
For the longest time, the marketing sector’s had a bad reputation of being conniving and soul-less — it as a widely accepted notion that people in the marketing realm scheme and try to con customers into buying dumb stuff, solely on the basis of their clever propaganda. So to change the opinion of the masses, brands are now becoming more involved with their customers and are adopting a more transparent model of business. That’s a new digital marketing trend of the year!
Customers in this era are very smart, sensitive, and thoughtful. They need a connection with a brand to commit to it. It is no longer about being the provider of the best products at the best prices; customers want to know what a brand stands for (do not forget the H&M debacle regarding the photograph of a child model which stirred up racial tension all across the world and damaged the brand’s reputation greatly). So consumers want to know who you are, as a brand and the best way they can do it is by not putting up any walls between you and them.
7. Content Cluster
With recent changes made in their algorithms, search engines are now focusing more on the quality and relevancy of the data rather than keywords. So content clustering is another digital marketing trend you and your site need to think about seriously. In an effort to bring the best possible result to their users, search engines are trying to find a way to find out how relevant the content on your site is. And by clustering content about a topic on your site, you give off the air of being an expert in the area, and Google and other search engines give you good SERP ranks.
To learn more about Content Clustering, visit our article on How to rank number one on Google- top tips.
With 2021 getting started, it is time you adopt the top digital marketing trends for your business. All the tell tales of it being a big year for pretty much every industry are there. And it doesn’t matter what you do, sell clothes, sneakers, or fancy dog collars, you cannot afford to lack behind, on any front. So think seriously about jumping on these digital marketing trends and give your business a competitive advantage over others.
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