Although COVID-19 has pushed businesses to intensify their digitalization plans, many have had to build new alliances with suppliers or extend current ones to suit the rapidly changing economic climate. There’s been a significant boom in cloud services technology over the years. Salesforce was the innovation that has had an enormous influence on the computer world.
And in the business industry, Salesforce has now become a talking point. The CRM-based features provided by Salesforce help to boost companies’ marketing activities and boost their sales. As-built before Salesforce automation and CRM, the platform now covers a diverse range of online business solutions designed to fulfill your business position, form, market, and requirements.
Today in this blog, we will introduce you to top salesforce services that you can use to enhance and transform your business operations. So without any further ado, let’s start with some basics first!
What is Salesforce?
Salesforce allows organizations to better support clients and increase customer loyalty, generating further success. Several Salesforce products enable organizations to make effective changes. Some benefits of salesforce are:
- Salesforce is now in the cloud to be accessed by your team on the go with Internet connectivity.
- Whether you’re a rapidly evolving company or you’re a veteran business that has been around for decades, your sector is likely also changing. For your growth, Salesforce is entirely customizable, flexible, and scalable.
- Through 3rd party applications, Salesforce works seamlessly. You can do this if you’d like to incorporate Salesforce with Gmail, and you’re doing it if you’d like to integrate it with your accounting system. On the other side, with different CRMs, incorporation is difficult.
- Salesforce is inexpensive, especially considering its extensive range of functionality. Salesforce can be used even by entrepreneurs and small businesses.
You could leverage a broad array of services in the cloud, social, and mobile realms via salesforce. Below are among the top Salesforce services listed, which you can use to transform your business and operations. So, take a look!
1. Salesforce Sales Cloud
The Sales Cloud is a CRM service that allows you to handle your organization’s selling, marketing, and customer service aspects. If your enterprise is interested in business-to-business (B2B) and business-to-customer (B2C), therefore the service that your sales department requires is the salesforce sales cloud.
Salesforce Sales Cloud development helps attract more potential customers to your company by providing personalized purchasing experiences to customers. It aims to strengthen your exchange rates and allows you to meet your sales targets successfully.
Sales Cloud also allows long-term and committed clients to all interactions, connects marketing financing, sales, support, and accounting teams to push a tailored customer initiative through any prospect. For all clients, Sales Cloud provides a tailored sales plan.
2. Salesforce Service Cloud
The Salesforce Service Cloud for the client sales and maintenance team of your company is a service portal. It offers functions for communication and analysis, such as case monitoring and social media plug-in. This not only allows your representatives to handle customer issues more efficiently, but it also provides answers to your clients. Your clients can overcome issues on their own using these responses.
It helps companies to provide consumers with the necessary help at any moment and anywhere. It allows you to provide clients with customized support across various platforms, including web discussion, mobile, and email. Also, it offers communicative services, alongside live messaging, through MMS, SMS, and community service. Besides, Salesforce Service Cloud improves the employee’s efficiency while making the phone to the field with intelligent, connected, and customizable service.
3. Salesforce Marketing Cloud
The Salesforce Marketing Cloud collects all the data from multiple sources and gives you a holistic look at the potential customers. The framework for business intelligence is specifically designed to allow marketers to deliver a persuasive tone only at the best time to the right clients or customers.
Marketers in your company can use the Salesforce marketing cloud to handle consumer transit or journey, email, social media, site customization, content production, data management, and analytics.
To facilitate optimum customer experience and improved ROI, it helps create personalized and one-to-one contact with customers. The Salesforce Marketing Cloud makes it easy to build positive relationships with consumers and to communicate effectively.
Salesforce Marketing Cloud, meanwhile, analyses the effect. It assesses the quality of end-to-end marketing along with all digital platforms and touchpoints, providing AI and an extraordinary Google Analytics 360 collaboration. Next, it takes action on those insights and makes tailored, data-driven interactions during each step of consumers’ interaction with your business.
4. Salesforce Community Cloud
Salesforce Community Cloud is the system you require if you’d like a social network for your company to communicate and promote collaboration between your workers, partners, and clients. In virtual environments, you could use this site to share data and information. You often communicate with work agencies, candidates, vendors, suppliers, and store outlets, in addition to working and communicating with staff, clients, and partners. An online networking network facilitates connectivity, cooperation, information sharing, documents, and records anywhere with just using a device.
Salesforce community cloud provides users with a sensitive portal for reading posts, renewing their profiles, generating & handling claims.
5. Salesforce Commerce Cloud
For both B2B and B2C businesses, the Salesforce commerce cloud has established itself as a leading approach. The platform helps companies to increase customer loyalty efficiently with cohesive and smart purchasing experiences. It aims to enhance the customization of consumer interactions and to show the best for them.
It also allows for the incorporation of consumer information so that your customers could have a more prosperous outcome. If you aim to have a meaningful, stimulating customer experience for your customers, Salesforce Commerce Cloud is the solution you require.
6. Salesforce Einstein
Salesforce Einstein helps gather vast quantities of information from multiple sources, analyze them, and efficiently recognize useful information. It is hugely important for the company’s sales managers in the dynamic environment of today. Salesforce Einstein Analytics simplifies sales representatives’ activities and helps them make strategic decisions about the company’s growing sales and profits.
When you need a business intelligence approach, Salesforce Einstein is recommended. This business intelligence solution works from any origin with any data. It has three main characteristics:
- An enticing data visualization & device interface that is user-friendly.
- Instant discovery of data.
- Rapid cloud speed.
7. Salesforce Analytics Cloud
The salesforce analytics cloud provides the company with a predictive analytics system to operate with massive data sets and create graphs, maps, and other visual data images. It is optimized and could be combined with other Salesforce clouds for device information and data visualization. The Salesforce brand helps organizations to conduct knowledge analysis over the private or public cloud. This means more excellent usability of information and also availability for your organization.
8. Salesforce App Cloud
You could use the salesforce app cloud to create custom applications that will operate mostly on the Salesforce platform. It gives you a range of tools for creation, which you can use to create customized apps. It is a fusion of the features of mobile apps. Although the desktop app is located at the user’s location on a single computer, the web app is located on web servers. It helps lift the company’s overall ROI.
9. Salesforce Financial Cloud
Salesforce Financial Cloud is a technology that allows you to handle your customers’ full finances through one location. The revolutionary solution to financial services is the Salesforce Financial Cloud, which increases productivity so that you can concentrate on providing the best value to customers. The Salesforce Financial Cloud is an open network built to drive deeper consumer relationships for decades to come. Salesforce Financial Cloud makes it very simple for consultants with the personalized, constructive advice consumers expect to offer a concierge standard of service.
10. Salesforce Integration Cloud
To connect SaaS and enterprise applications, Salesforce has an integration framework. Salesforce lets users build interactive customer interactions and connect to every device, whether or not it is Salesforce. The Salesforce Integration cloud was affixed to allow businesses to surface data wherever they reside and make similar interactions through marketing channels and networks. Your integrations are defined by the API-led linking future so that you won’t be stuck with inflexible custom code. Teams can leverage integration resources that enable past works to grow and new approaches to be innovative. Among other items, its features include advanced security configuration and policies, pre-configured properties, and a rendering system. It also allows:
- App integration.
- Software integration.
- Custom API integration.
- And other third-party app integration.
11. Salesforce IoT Cloud
You can use the Salesforce IoT cloud platform whenever your company wants to collect and organize Internet of Things (IoT) information. The platform is designed to take in vast amounts of data created by computers, detectors, websites, apps, clients, and other stakeholders. The system begins actions to offer you real-time answers upon receiving this information.
12. Salesforce Health Cloud
Even if you’re a health IT organization and need a CRM model that utilizes the relationship between doctors and patients and records keeping, Health Cloud is what you’re after. You will facilitate a one-to-one relationship across the patient’s medical history by incorporating data from diverse information sources.
To Conclude
Various organizations have various criteria. You may select the best Salesforce tool that suits your unique requirements centered on your company style, scale, and processes. Boosting your marketing ROI seems simple with the correct Salesforce service. We hope that this helps you better understand these sources of enterprise solutions. To discover the perfect track, you ought to go deeper to explore the functionality.
If you are looking forward to integrating any of the above Salesforce services into your business operations, and want expert advice, contact us. We would love to assist you.
To know more, visit www.matellio.com.
